![Petermann Glacier September 2008 [High Res]](https://farm5.staticflickr.com/4122/4872775772_f2af5c6eb8.jpg)
Every mature market experiences rising competition that carves off specialized pieces of the leaders’ established footprint. It’s how Southwest, JetBlue and others brought the major traditional airlines to their knees (and bankruptcy). For social networking leaders, the great fracture is upon them. Those of us on the front line are left to pick networks and tools.
Facebook has run away with the race. Twitter, LinkedIn, and a host of smaller social networks have taken their seats behind the leader. Yet as time continues, more and more niche networks like Tumblr, Instagram, shiny object du jour Pinterest, Reddit and others carve off their piece of the pie.
The phenomena of so many social media choices has moved from creating to social media fatigue for the most faithful to full-on overload. Even the most tech savvy people find themselves making tough choices.
Popularity: 1% [?]
Read More
January 10th, 2012
The More We Stay, the Less We Say
Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. One primary finding was the lack of commenting occurring in mature western markets, including the United States.
Adoption is pretty much complete in the U.S. (86%) and globally. Almost everyone who is online also is using or has used social media. Comscore recently corroborated this data, saying 83% of the world’s online population participates in social media.
But, most of us in the United States are not social and care not to converse. The Forrester report finds that 2/3 of the US adult social media population doesn’t comment. This is notable.
Commenting seems to have decreased over the past six years. Perhaps it’s because of the widespread proliferation of mobile media with smaller screens and touch input. It’s certainly harder to type in a blog comment or critique a product on a smartphone.
Popularity: 1% [?]
Read MorePosted in Marketing | 30 Comments »