Archive for October, 2009

Details on the NonProfit 2.0 Conference

Thursday, October 29th, 2009

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Updated November 9, 2009

It’s with great pleasure that I am joining Allyson Kapin and Shireen Mitchell in organizing the first ever NonProfit 2.0 Unconference.  The Friday, February 12 event will be held somewhere in Washington, DC. What better way to kick off Valentine’s Day Weekend then with some love for our society and the people trying to improve it.

The event has already attracted some high caliber talent. Twestival Founder Amanda Rose has agreed to be one of the two keynotes. Damien Basile and Jocelyn Harmon have already committed to attending and pitching unsessions.

The Nonprofit 2.0 Unconference (on Twitter at nonprofit20) will be DC’s only unconference dedicated to the social cause space. Why? Because this sector is special and unique. Using social media to create networked communities and movements is much different than selling products or services.

From volunteers and political action to cultivating donors and partners, social media for causes represents a mission. Often our communications impact society, benefiting Americans and citizens across the globe. Changing society for the better is a special, unique heart-felt activity. Join others like you for this very special unconference committed to doing social good.

The format will meld the best of the BlogPotomac speaker and true Camp Unconference formats. Specifically, NonProfit 2.0 delivers the best of both worlds, offering great keynote sessions, but in an unconference way with no PowerPoint, 15 minute leads, and open questions and dialogue for fantastic conversations. Then from midmorning forward, NonProfit 2.0 shifts into a full-on Unconference.

We are definitely looking for sponsors, too. Sponsorships range from $100 for individuals to $1000 for Rose sponsors. Details are here.

Register today and feel the love!

Popularity: 47% [?]

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Posted in Cause, DC | 15 Comments »

Hopenhagen Tries to Seal the Deal

Thursday, October 29th, 2009

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Cross-published on the Live Earth blog.

More than 190 countries will gather at the UN Climate Change Conference this December 7-18 in Copenhagen to determine the environmental fate of our planet (see the Guardian’s ongoing coverage for baseline facts). With less than 40 days remaining before the Copenhagen conference, a new effort –Hopenhagen — seeks to unite citizens across the world in political action.

The Hopenhagen site features a petition, which will be delivered to the conference. The goal: Get participating countries to seal the deal and sign an effective climate pact. More than 340,000 people have already signed the petition.

There is a mandatory Hopenhagen Facebook fan page. In one of the more interesting Facebook applications I have seen in a while, the Hopenhagen app seeks to create word of mouth engagement by giving people a Passport to Hopenhagen. To get passport points one must agree to tell friends or participate in sustainable activities (all of which are conveniently posted to your wall).

I like this app because it shows people some of the activities they can engage in to make their own contribution to the environment. Gaming and education will become an increasingly important part of the sustainability and general environmental movement. Most citizens don’t understand how their own carbon footprint affects energy demand. So more and more applications like this one and sites like Chevron’s willyoujoinus.com will endeavor to educate the general public and change citizen behavior.

Self described as a movement, Hopenhagen was created with the support of numerous corporate partners. The site lists other environmental campaigns such as 350 that interested parties can engage in.

Hopenhagen is also on Twitter. Get on board today and spread the hope!

Popularity: 24% [?]

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Posted in Green | No Comments »

WhiteHouse.gov Breaks New Ground with Social, But…

Wednesday, October 28th, 2009

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The highlight of last week’s YNPNdc briefing on the Obama Administration’s nonprofit policy was Macon Phillips, Director of the White House Office of New Media (pictured above). Phillips detailed how the White House was using social to engage stakeholders online.

As you can see, the White House site is very social, playing with every tool possible. While there are forays into conversation (one such foray had Phillips asking Obama during a chat if he planned to legalize marijuana), the overall effort seems more shiny object-oriented, and less conversational.

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BlogPotomac Keynotes Beth Kanter and Shel Israel joined me for the briefing. Shel noted that while there was a Scoblesque joy for tools, the site lacked full on dialogue. In review, consider that while you can share White House blog posts and comment on your various social networks, you can’t actual enter a comment on the White House blog. True to form, the White House Twitter feed pretty much publishes links, and doesn’t engage in dialogue.

There are bright spots in the social media effort. The Flickr page is outstanding with hundreds of comments, and a less polished look at the Obamas in their day to day activity. You feel like the President is real, finally. Facebook and YouTube have more dialogue, too (while Vimeo is open for chat, but has less traffic).

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What’s really missing? Frank on-site conversation and dialogue — good and bad — about the very real issues Obama is facing. Instead, what we get is glorified message delivery on whitehouse.gov, with said conversations occurring on beachheads elsewhere.

For an initial White House foray into social media, this is a great start. The barriers to Gov 2.0 are significant and substantial in nature. But… We all know this isn’t full on social media. It’s more of an experiment and test bed to see how American citizens interact with its government at arms length. Progress, my friends, not perfection. I give it an eight out of 10.

Overall, I felt the larger Obama Administration nonprofit team had lots of bubbly comments for the YNPNdc attendees about how great their efforts were. Then we received patronizing platitudes of hope, pats on the head for tough questions, and very little substance. While it’s early in the Obama presidency, I’d like to see a lot more substance from Buffy Wicks, Trooper Sanders and Sonal Shah. Otherwise we will waste our national nonprofit policy and dollars on disparate and uncoordinated activities with little impact.

Popularity: 48% [?]

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Posted in Cause, DC, social media | 12 Comments »

The El Show Episode 12: Twitter vs. Facebook + Obama Nonprofit Event Lacking

Tuesday, October 27th, 2009

Warning: There’s significant profanity in this podcast.

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Well, it was time again for the El Show.  This time on Episode 12 we took on the great debate, Twitter versus Facebook.  We also discussed the White House Nonprofit event held by YNPNDC, and how patronizingly ineffective the Obama nonprofit team seemed to Geoff Livingston (and indirectly Shel Israel).

Here’s the breakdown of Episode 12:

Download or listen to Episode 12 today!

Popularity: 20% [?]

Posted in Podcasts | 2 Comments »

Starting Anew in 2010

Thursday, October 22nd, 2009

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Later today, CRT/tanaka will announce I am departing the firm to pursue a new start-up in 2010 (Image: Green Field by Chrisl_D80). The new entity will have a deep rooting in social responsibility. Since it’s not 2010 yet, it does not seem appropriate to talk about company X in depth. Rather, I’d prefer to reflect upon the merger of my prior company into CRT/tanaka, and the successes we have achieved together:

  • When we began our journey together, we wanted to become a much more social media friendly communications firm. Now in every office, teams are executing and experimenting with social media. In total, we have more than 30 employees actively engaged on the social web.
  • More telling, we’ve had some incredible social media successes (like the Air New Zealand videos) that were not headquartered in the Washington, DC Office (a.k.a. the former Livingston Communications).
  • Social media strategists exist in each of our offices now.
  • Our interactive group is in process or has already developed several new exciting types of applications.
  • The DC Office has settled into its role as the SM "swat team," serving clients with rigorous campaigns.
  • Priya Ramesh, our new head of social, quickly settled into her role, demonstrating competence not only as a lead strategist, but an effective program manager and team leader.
  • Finally, the Buzz Bin migrated to a group blog featuring voices across the company. The initial results have been strong with upticks in traffic and RSS readership.

It was time to get out of the way. In a sense, I kind of worked myself out of a job. Though the choice to start anew was not easy, it seemed like the right path. Further, my restless soul craves a new frontier. For me, social media adoption by the general marketplace (blogs, Facebook, Twitter, yay!) has become a bit of an old hat.

What’s Next?

For the rest of the year, I will wrap up current efforts. With the miracle of modern technology I can work from afar, so travel to strange and wonderful places is also on the docket. Come the middle of November, you can expect a lot less of me online, though I will still publish on the Buzz Bin every Monday.

And in the more distant future? I will be a bit of a helicopter parent, continuing to manage the Buzz Bin and authoring a post on the blog every week. My current clients and potentially future CRT/tanaka clients will still have access to me as I am going to remain on the company’s roster as a social media adviser for the foreseeable future.

As to the newco, well, we’ll talk about that in 2010. One thing you can count on, it won’t be named after me or revolve around my personal brand.

Popularity: 28% [?]

Posted in Me, Myself and I | 37 Comments »

Fathers & Sons – Diamond Love

Tuesday, October 20th, 2009

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One of my favorite books of all time remains Turgenev’s incredibly haunting Fathers & Sons. The book, “concerns the inevitable conflict between generations and between the values of traditionalists and intellectuals.” The crazy stories of generational conflict and care between men, unconquerable romantic love, and the constant strife between nihilism and traditional values reminds me of my 20s. My Dad and I had some tough times.  Ironically, the only thing that kept our tenuous relationship in place was a third kind of love, the love of the baseball diamond.

With the Phillies going deep into the playoffs this year, it’s been a joy talking baseball on the phone with him. A native Philadelphian, I grew up watching the Phillies of the 80s right behind first base where Pete Rose held court, in large part because my Dad always took me to the games. They won their first World Series back then, ending a 97 year franchise drubbing.

He even took me to a World Series game in 1983. It was Game 4 when the Orioles beat the Phillies Ace Richard Denny in a relatively tight game that pretty much sealed the series for Ripken and company.

Later in the 90s when I was living a questionable life, the Phillies sucked (sans the ‘93 World Series campaign). My Dad and I could barely talk, but when we did it was always awkward until the conversation turned to baseball. The words would come easier, and our admiration for the sport kept the calls coming.

As the 90s waned and I began to change, we had our amends. Watching me go through that period was tough for him. He tells me now that he couldn’t really talk to or help me, and he often didn’t want to know what I was doing…It was too painful.

But baseball was the bridge during that present, and to the future of now. Thank God, we had a common bond; one that he, too, shared with his father through his twenties in the late 60s and early 70s. My Dad was even an usher at Dodgers stadium in the 60s! I was raised on Sandy Koufax stories!

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Male love — particularly the father and son relationship — is often a quiet, unspoken one. Stoic in nature, I know my pop had a hard time demonstrating love through words or hugs, yet his care for me was undying. His actions over the past 37 years have demonstrated that.

3678367308_b1d38634df Today, baseball is still a strong undercurrent in our relationship.  For his 60th birthday, my sister and I sent him to Fenway Park for his first trip to that grand daddy of a stadium. I also took him to his first game at Yankee Stadium. That’s why last year’s surprise World Series win was extra special, and if the Phillies get back to the series for a repeat attempt, I am going to try and get my Dad to one of the games. My way of saying thanks.

And for me, like the generations before me, baseball is still religion. I go to at least seven games a year, and have been to roughly 75% of the League’s stadiums (I’ll get to the parks in Boston, Dallas, Houston, Kansas City, Milwaukee, Minneapolis, Phoenix, St.Louis, and Tampa Bay before I leave this world). Here are pictures from this year’s games. Heck, even the last time I saw my Mom in Phoenix, we went to a spring training game.

It’s not just baseball for me, or for the Livingstons in general. It’s more than that, and thus, the diamond will always have a special place in my heart. Go Phillies!

Popularity: 36% [?]

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Posted in Me, Myself and I, Reality, Sports | 3 Comments »

Blog Action Day: American Apathy and Compassion

Thursday, October 15th, 2009

This October 15 more than 8,000 blogs wrote to support the environment. Here’s my entry (cross-posted on Live Earth’s blog)…

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Twenty three percent. That’s the percentage of global energy consumed by U.S. citizens, which only has 5% of the world’s population (source: World Resource Institute). If the rest of the world consumed as we Americans do, it would take 5.4 earths to meet our resource needs (source: Global Footprint Network). Better hope those moon and Mars programs get funding!

In all seriousness, we as Americans have become incredible consumers of the world’s resources. In addition to energy, we eat more meat than any other society. American meat consumption accounts for 59% – that’s right, 59% – of the country’s agricultural products (feed). Think about that. Of all the crops we grow, 59% to raise beef, chicken and other meat stocks, while only 33% is used for actual food (source: World Resource Institute). The carbon emissions resulting from all of the extra grains grown to feed animals astounds me.

Forget about gas guzzlers. What if we only ate meat once a day, or even every other day? Can you imagine the positive impact on our national carbon footprint (not to mention our waistlines)?

Yet, when we find ourselves faced with every day decisions about changing our ways — from walking vs driving, from a spinach omelette vs. a pastrami sandwich — we as a country seem to turn our back on the world. The American Dream of fulfillment (anything we want, anytime) has turned into a vicious boomerang punishing the world. We turn a blind eye on our habits.

With a major climate bill stalled in the Senate, and the world’s most important environmental conference since Kyoto looming, the country seems poised to continue our national environmental irreverence. Is there compassion for the world we live in?

Four Great American Barriers to Change: Apathy, Hopelessness, Cost and Politics

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What would George Washington say if faced with our environmental crisis?

Legitimate or not, one always finds a rationale behind the American anti-green pathos. Here are the four that seem to occur most frequently…

1) Despite the obviously accelerating climate crisis and the very real and terrible consequences climate change represents, we find ourselves constantly distracted, from healthcare and economic issues to poverty and war. All of these are meaningful issues, but because the environment is moving towards cataclysmic crisis over a period of decades rather than an immediate state of danger, it’s easy to set it aside. Besides, that NY Strip sure looks good right about now!

2) Further, one can feel powerless to affect change with such a massive issue. How can one person do anything to turn this around (here are five changes I’ve enacted to reduce my carbon footprint)? When hope is not apparent, when you feel your actions are inconsequential, why bother doing anything? As a society, we must do a better job encouraging individuals and their positive impact on the climate.

3) The high cost of buying more sustainable goods seems to be a deterrent. The good news here is that we are looking at a short-term problem. More and more companies view green and sustainability approaches as a means to boost their social responsibility programs. As time continues to pass, we now see sustainability actually driving new innovation and profits (source: Harvard Business Review)!

4) Finally, we have conservative and sometimes religious politicians that want to deny or minimize the impact of climate change. One could lament for years about bipartisan politics and theological ills. Whatever the motive, our earth has become politicized instead of nurtured. As a result, we see the environment as a battle ground to fight about liberal vs. conservative, long term planning vs. free economy, and science vs. religion.

Politicians know they can avoid supporting the climate because their constituents get distracted by short-term issues. Yet do any of these conflicting philosophies actually run counter to caring for the environment? Can’t you be conservative, love free economies, believe devoutly in God, and love the Earth with caring actions, too?

In all of these four reasons, one can see a travesty of justice: The only loser remains our immediate future.

In the Woods…

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Regardless of reason, one must look into their hearts and ask themselves, do I want this? Do we really want to continue consuming voraciously in this mindless fashion?

Sometimes, it takes a simple walk in outside. That’s my recommendation for those who don’t know what to do today.

Putting one foot in front of the other, we move through our gorgeous world. As we walk in our local parks and forests, a sense of peace seems to inevitably rise within. The great American transcendentalist Ralph Waldo Emerson said, “In the woods, we return to reason and faith.” In that sense, walking in our natural world we arrive.

It is in such a meditative moment that I ask you, dear reader, to think about this issue. Do you love your life and this world? If so, are you doing everything you personally can?

Do not minimize the power of your actions. Consider Care2’s rendition of the Butterfly effect:

The “Butterfly Effect” reference is to a story about the flap of a butterfly’s wings in the Brazilian rain forest, that moves the air, that redirects the breeze, that alters the wind, and eventually leads to a hurricane moving up the east coast of America. A small change that results in an incredible outcome.

Will you become one of the growing body of Americans whose compassion will turn the tide of apathy and inaction? Will you take just one action today to preserve our climate?

Popularity: 30% [?]

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Posted in Green | 2 Comments »

The El Show Episode 10: Carly Simon, Dr. Drew, Plus a Goofball Social Media Turnaround

Wednesday, October 14th, 2009

Warning: There’s significant profanity in this podcast. tren Richard Laermer and I had an intertesting Episode 10 of The El Show. Geoff got off to a shaky start (and then ranted later) due to exhaustion and giddyness resulting from the Phillies exciting win. We then got into the mix talking Obama, Carly Simon, Dr. Drew, Brian Solis and the pathetic social media adoption curve of PR people, particularly those working for Motorola.

Download and/or listen to the El Show today.

Popularity: 20% [?]

Posted in Uncategorized | No Comments »

350 – Combatting the Climate Change Crisis

Tuesday, October 13th, 2009

350, the number of parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere. It’s also the name of an open-sourced campaign to create an international day of climate action on October 24. The goals are simple:

  • Lifting public awareness on the need for an international climate treaty to reach 350
  • Assembling a coalition of hundreds of organizations committed to this vision of a more sustainable world
  • Connecting people within their local community and across the planet who are building this movement
  • Providing on-line resources and tools that make pulling together an event easy
  • Linking hundreds of actions at iconic places around the world
  • Leveraging the day of action for meaningful political change
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The campaign has already organized more than 2000 events, and has won the attention of climate-action heavy weights like Al Gore. As we move through Blog Action Day this week and into next week’s Day of Action, the group and its movement is sure to pick up more steam.

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What strikes me about 350 is not its political tone, rather its motive of raising interest and connectivity amongst climate-change minded individuals throughout local towns, regions and globally. If there’s one thing I’ve learned working with environmental organizations over the past year, the greatest battle is not the politicians, rather the everyday citizen and his/her apathy towards climate change.

More about the topic on Blog Action Day this Thursday, but in the interim it’s outstanding to see 350’s work. If you don’t have plans yet for October 24 find or create an event in your area.

Popularity: 27% [?]

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Posted in Cause, Green | No Comments »

Social Cause Innovation Needed… And Inevitable

Sunday, October 11th, 2009

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Since when did Americans discourage starting new enterprises (image by hoyasmeg)? But sure enough, I found myself reading a great conversation sparked by Kristin Ivie’s Social Citizens post encouraging nonprofit entrepreneurs to pursue different paths and work — even merge — with existing charities. At the heart of the issue is an overcrowded cause marketplace with many already existing charities PLUS the fact that many entrepreneurs don’t effectively administer Change programs.

Yet, if we shut down entrepreneurial approaches we would be denied Steve Case’s American Giving Challenge, Lance Armstrong’s Foundation, and Scott Harrison’s Charity Water. Who wants to deny the effectiveness of these efforts?

An Overcrowded Marketplace

Let’s parse the issue into two parts. First the overcrowded marketplace needs to be addressed. Overcrowded markets are always ripe for fresh approaches, for or non profit. Bigger organizations lose the fresh innovative approaches to their mission that made them exciting and new. As they become staid in their ways, bureaucracy takes hold. In actuality, small organizations drive innovation.

I have many friends in large nonprofits who complain about processes and the inability to actually do effective work. While big nonprofits can achieve things smaller ones cannot, they often fail to move quickly enough and meet major market shifts.. like social media. That’s why the suggestion to channel and consolidate charitable efforts into larger nonprofits struck me as a disaster in waiting.

If we become placated with the status quo, innovation becomes stymied. In the cancer market, we would only have the American Cancer Society’s point of view. Instead we have an exciting LiveStrong and Alex’s Lemonade Stand fighting children’s cancer in new innovative ways.

In the for profit market, we saw the same thing with telecom. The government had to break up AT&T’s monopoly in the 80s to foster innovation. That occurred with the rise of MCI and Sprint, and then wireless networks. Now wireless is surpassing landline telecom as the primary method of access.

Innovative approaches force all markets to change and adapt, becoming stronger and more effective. Just because we are talking about causes does not mean we should abandon innovative new organizations! On the contrary, we should encourage them. They make for better results, and forces larger charities to stay nimble. Consider what 350 is doing right now for climate change!

Still, Kristen’s point that a lot of entrepreneurs start nonprofits that fail or are inept is accurate. And that means dollars are going to waste. How do we prevent the crazy entrepreneur from going off the rails with an ineffective effort?

Encouraging Smart Innovation

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As an entrepreneur, I can tell you one thing (image: The Green+WIRED smart home is built on innovative new approaches to energy conservation). You can’t stop us from starting. It’s an inevitable part of our chemistry; it’s in the blood. I just wrapped up my first start-up as an owner, but keep in mind it was my fifth start-up experience!

Entrepreneurs look at things, see how they can be improved, tear down models, and rebuild them. So when we’ve experienced enormous successes in the for-profit world and then turn our eyes to higher causes, it’s only natural to think the same approach will work.

Granted there is ego at play, but are you going to tell someone who successfully sold a business or took a company public, that they can’t win again in a different sector? Good luck with that one!

The failure for entrepreneurs is in mission. For profit enterprises are not social causes. Changing society is different than selling product!

Discouraging new approaches and organizations is not the right way to handle this. Because in reality telling the entrepreneur not to start will only goad us into doing it even faster. Sorry, folks, it’s the nature of the beast. Further, the innovation, the new approaches that entrepreneurs can bring to bear in the industry should be harnessed!

Instead, embrace innovation, but know the problem. The problem lies in education, and as an industry we need to focus on educating new entrants on how to successful administer social change. In that sense, Kristin’s colleague Eric Johnson had it right. Let’s coach the new cause entrant and make for an even stronger industry. Organizations like Ashoka are already starting this process of social entrepreneurship.

Smart innovation through education means a much more robust cause market. We all want a better world. Whether we choose to align ourselves with a larger enterprise or start anew, let’s keep the end goal in mind and give everyone the latitude and encouragement they need to succeed.

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Posted in Cause | 4 Comments »

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