Archive for October, 2009
Details on the NonProfit 2.0 Conference
Thursday, October 29th, 2009

Updated November 9, 2009
It’s with great pleasure that I am joining Allyson Kapin and Shireen Mitchell in organizing the first ever NonProfit 2.0 Unconference. The Friday, February 12 event will be held somewhere in Washington, DC. What better way to kick off Valentine’s Day Weekend then with some love for our society and the people trying to improve it.
The event has already attracted some high caliber talent. Twestival Founder Amanda Rose has agreed to be one of the two keynotes. Damien Basile and Jocelyn Harmon have already committed to attending and pitching unsessions.
The Nonprofit 2.0 Unconference (on Twitter at nonprofit20) will be DC’s only unconference dedicated to the social cause space. Why? Because this sector is special and unique. Using social media to create networked communities and movements is much different than selling products or services.
From volunteers and political action to cultivating donors and partners, social media for causes represents a mission. Often our communications impact society, benefiting Americans and citizens across the globe. Changing society for the better is a special, unique heart-felt activity. Join others like you for this very special unconference committed to doing social good.
The format will meld the best of the BlogPotomac speaker and true Camp Unconference formats. Specifically, NonProfit 2.0 delivers the best of both worlds, offering great keynote sessions, but in an unconference way with no PowerPoint, 15 minute leads, and open questions and dialogue for fantastic conversations. Then from midmorning forward, NonProfit 2.0 shifts into a full-on Unconference.
We are definitely looking for sponsors, too. Sponsorships range from $100 for individuals to $1000 for Rose sponsors. Details are here.
Register today and feel the love!
Popularity: 47% [?]
Tags: Allyson Kapin, blogpotomac, Camp, Cause, Damien Basile, DC, facebook, Jocelyn Harmon, nonprofit, Randi Zuckerberg, Shireen Mitchell, unconference
Posted in Cause, DC | 15 Comments »
Hopenhagen Tries to Seal the Deal
Thursday, October 29th, 2009

Cross-published on the Live Earth blog.
More than 190 countries will gather at the UN Climate Change Conference this December 7-18 in Copenhagen to determine the environmental fate of our planet (see the Guardian’s ongoing coverage for baseline facts). With less than 40 days remaining before the Copenhagen conference, a new effort –Hopenhagen — seeks to unite citizens across the world in political action.
The Hopenhagen site features a petition, which will be delivered to the conference. The goal: Get participating countries to seal the deal and sign an effective climate pact. More than 340,000 people have already signed the petition.
There is a mandatory Hopenhagen Facebook fan page. In one of the more interesting Facebook applications I have seen in a while, the Hopenhagen app seeks to create word of mouth engagement by giving people a Passport to Hopenhagen. To get passport points one must agree to tell friends or participate in sustainable activities (all of which are conveniently posted to your wall).
I like this app because it shows people some of the activities they can engage in to make their own contribution to the environment. Gaming and education will become an increasingly important part of the sustainability and general environmental movement. Most citizens don’t understand how their own carbon footprint affects energy demand. So more and more applications like this one and sites like Chevron’s willyoujoinus.com will endeavor to educate the general public and change citizen behavior.
Self described as a movement, Hopenhagen was created with the support of numerous corporate partners. The site lists other environmental campaigns such as 350 that interested parties can engage in.
Hopenhagen is also on Twitter. Get on board today and spread the hope!
Popularity: 24% [?]
Tags: 350, Chevron, environment, Facebook Application, Green, hopenhagen, Live Earth, passport, twitter, willyoujoinus
Posted in Green | No Comments »
The El Show Episode 12: Twitter vs. Facebook + Obama Nonprofit Event Lacking
Tuesday, October 27th, 2009
Warning: There’s significant profanity in this podcast.
Well, it was time again for the El Show. This time on Episode 12 we took on the great debate, Twitter versus Facebook. We also discussed the White House Nonprofit event held by YNPNDC, and how patronizingly ineffective the Obama nonprofit team seemed to Geoff Livingston (and indirectly Shel Israel).
Here’s the breakdown of Episode 12:
- Geoff will abandon Richard for most of our remaining 2009 episodes due to life changes & travel
- Gates Foundation’s 76 initiatives, including a TB sniffer!
- The latest Facebook interface change (yet again)
- Twitter scores some cash
- Which would you invest in? Twitter vs. Facebook
- The White House nonprofit team patronizes YNPNdc event attendees throughout a policy briefing
- Google’s PR hate
Download or listen to Episode 12 today!
Popularity: 20% [?]
Posted in Podcasts | 2 Comments »
Starting Anew in 2010
Thursday, October 22nd, 2009
Later today, CRT/tanaka will announce I am departing the firm to pursue a new start-up in 2010 (Image: Green Field by Chrisl_D80). The new entity will have a deep rooting in social responsibility. Since it’s not 2010 yet, it does not seem appropriate to talk about company X in depth. Rather, I’d prefer to reflect upon the merger of my prior company into CRT/tanaka, and the successes we have achieved together:
- When we began our journey together, we wanted to become a much more social media friendly communications firm. Now in every office, teams are executing and experimenting with social media. In total, we have more than 30 employees actively engaged on the social web.
- More telling, we’ve had some incredible social media successes (like the Air New Zealand videos) that were not headquartered in the Washington, DC Office (a.k.a. the former Livingston Communications).
- Social media strategists exist in each of our offices now.
- Our interactive group is in process or has already developed several new exciting types of applications.
- The DC Office has settled into its role as the SM "swat team," serving clients with rigorous campaigns.
- Priya Ramesh, our new head of social, quickly settled into her role, demonstrating competence not only as a lead strategist, but an effective program manager and team leader.
- Finally, the Buzz Bin migrated to a group blog featuring voices across the company. The initial results have been strong with upticks in traffic and RSS readership.
It was time to get out of the way. In a sense, I kind of worked myself out of a job. Though the choice to start anew was not easy, it seemed like the right path. Further, my restless soul craves a new frontier. For me, social media adoption by the general marketplace (blogs, Facebook, Twitter, yay!) has become a bit of an old hat.
What’s Next?
For the rest of the year, I will wrap up current efforts. With the miracle of modern technology I can work from afar, so travel to strange and wonderful places is also on the docket. Come the middle of November, you can expect a lot less of me online, though I will still publish on the Buzz Bin every Monday.
And in the more distant future? I will be a bit of a helicopter parent, continuing to manage the Buzz Bin and authoring a post on the blog every week. My current clients and potentially future CRT/tanaka clients will still have access to me as I am going to remain on the company’s roster as a social media adviser for the foreseeable future.
As to the newco, well, we’ll talk about that in 2010. One thing you can count on, it won’t be named after me or revolve around my personal brand.
Popularity: 28% [?]
Posted in Me, Myself and I | 37 Comments »
Fathers & Sons – Diamond Love
Tuesday, October 20th, 2009
One of my favorite books of all time remains Turgenev’s incredibly haunting Fathers & Sons. The book, “concerns the inevitable conflict between generations and between the values of traditionalists and intellectuals.” The crazy stories of generational conflict and care between men, unconquerable romantic love, and the constant strife between nihilism and traditional values reminds me of my 20s. My Dad and I had some tough times. Ironically, the only thing that kept our tenuous relationship in place was a third kind of love, the love of the baseball diamond.
With the Phillies going deep into the playoffs this year, it’s been a joy talking baseball on the phone with him. A native Philadelphian, I grew up watching the Phillies of the 80s right behind first base where Pete Rose held court, in large part because my Dad always took me to the games. They won their first World Series back then, ending a 97 year franchise drubbing.
He even took me to a World Series game in 1983. It was Game 4 when the Orioles beat the Phillies Ace Richard Denny in a relatively tight game that pretty much sealed the series for Ripken and company.
Later in the 90s when I was living a questionable life, the Phillies sucked (sans the ‘93 World Series campaign). My Dad and I could barely talk, but when we did it was always awkward until the conversation turned to baseball. The words would come easier, and our admiration for the sport kept the calls coming.
As the 90s waned and I began to change, we had our amends. Watching me go through that period was tough for him. He tells me now that he couldn’t really talk to or help me, and he often didn’t want to know what I was doing…It was too painful.
But baseball was the bridge during that present, and to the future of now. Thank God, we had a common bond; one that he, too, shared with his father through his twenties in the late 60s and early 70s. My Dad was even an usher at Dodgers stadium in the 60s! I was raised on Sandy Koufax stories!
Male love — particularly the father and son relationship — is often a quiet, unspoken one. Stoic in nature, I know my pop had a hard time demonstrating love through words or hugs, yet his care for me was undying. His actions over the past 37 years have demonstrated that.
Today, baseball is still a strong undercurrent in our relationship. For his 60th birthday, my sister and I sent him to Fenway Park for his first trip to that grand daddy of a stadium. I also took him to his first game at Yankee Stadium. That’s why last year’s surprise World Series win was extra special, and if the Phillies get back to the series for a repeat attempt, I am going to try and get my Dad to one of the games. My way of saying thanks.
And for me, like the generations before me, baseball is still religion. I go to at least seven games a year, and have been to roughly 75% of the League’s stadiums (I’ll get to the parks in Boston, Dallas, Houston, Kansas City, Milwaukee, Minneapolis, Phoenix, St.Louis, and Tampa Bay before I leave this world). Here are pictures from this year’s games. Heck, even the last time I saw my Mom in Phoenix, we went to a spring training game.
It’s not just baseball for me, or for the Livingstons in general. It’s more than that, and thus, the diamond will always have a special place in my heart. Go Phillies!
Popularity: 36% [?]
Tags: baseball, fathers, love, phillies, relationships, sons
Posted in Me, Myself and I, Reality, Sports | 3 Comments »
The El Show Episode 10: Carly Simon, Dr. Drew, Plus a Goofball Social Media Turnaround
Wednesday, October 14th, 2009
Warning: There’s significant profanity in this podcast.
Richard Laermer and I had an intertesting Episode 10 of The El Show. Geoff got off to a shaky start (and then ranted later) due to exhaustion and giddyness resulting from the Phillies exciting win. We then got into the mix talking Obama, Carly Simon, Dr. Drew, Brian Solis and the pathetic social media adoption curve of PR people, particularly those working for Motorola.
- Obama’s Nobel Peace prize nightmare
- Carly Simon’s retirement woes and the end of Starbucks record label
- Google Wave and the passive aggressive communicationsof the future
- Twitter’s decreasing value for search
- Dr. Drew, Brian Solis and Twitter (we had a big laugh on this one). We want Danny Bonaduce!
- Virtual Gifts
- Motorola’s backwards promo of their new innovative social media turnaround!
Download and/or listen to the El Show today.
Popularity: 20% [?]
Posted in Uncategorized | No Comments »
350 – Combatting the Climate Change Crisis
Tuesday, October 13th, 2009
350, the number of parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere. It’s also the name of an open-sourced campaign to create an international day of climate action on October 24. The goals are simple:
- Lifting public awareness on the need for an international climate treaty to reach 350
- Assembling a coalition of hundreds of organizations committed to this vision of a more sustainable world
- Connecting people within their local community and across the planet who are building this movement
- Providing on-line resources and tools that make pulling together an event easy
- Linking hundreds of actions at iconic places around the world
- Leveraging the day of action for meaningful political change

The campaign has already organized more than 2000 events, and has won the attention of climate-action heavy weights like Al Gore. As we move through Blog Action Day this week and into next week’s Day of Action, the group and its movement is sure to pick up more steam.

What strikes me about 350 is not its political tone, rather its motive of raising interest and connectivity amongst climate-change minded individuals throughout local towns, regions and globally. If there’s one thing I’ve learned working with environmental organizations over the past year, the greatest battle is not the politicians, rather the everyday citizen and his/her apathy towards climate change.
More about the topic on Blog Action Day this Thursday, but in the interim it’s outstanding to see 350’s work. If you don’t have plans yet for October 24 find or create an event in your area.
Popularity: 27% [?]
Tags: 350, action, change, climate, environment
Posted in Cause, Green | No Comments »













