Archive for October, 2009

The El Show Episode 12: Twitter vs. Facebook + Obama Nonprofit Event Lacking

Posted on: October 27th, 2009 by Geoff Livingston 2 Comments

Warning: There’s significant profanity in this podcast.

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Well, it was time again for the El Show.  This time on Episode 12 we took on the great debate, Twitter versus Facebook.  We also discussed the White House Nonprofit event held by YNPNDC, and how patronizingly ineffective the Obama nonprofit team seemed to Geoff Livingston (and indirectly Shel Israel).

Here’s the breakdown of Episode 12:

Download or listen to Episode 12 today!

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Starting Anew in 2010

Posted on: October 22nd, 2009 by Geoff Livingston 38 Comments

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Later today, CRT/tanaka will announce I am departing the firm to pursue a new start-up in 2010 (Image: Green Field by Chrisl_D80). The new entity will have a deep rooting in social responsibility. Since it’s not 2010 yet, it does not seem appropriate to talk about company X in depth. Rather, I’d prefer to reflect upon the merger of my prior company into CRT/tanaka, and the successes we have achieved together:

  • When we began our journey together, we wanted to become a much more social media friendly communications firm. Now in every office, teams are executing and experimenting with social media. In total, we have more than 30 employees actively engaged on the social web.
  • More telling, we’ve had some incredible social media successes (like the Air New Zealand videos) that were not headquartered in the Washington, DC Office (a.k.a. the former Livingston Communications).
  • Social media strategists exist in each of our offices now.
  • Our interactive group is in process or has already developed several new exciting types of applications.
  • The DC Office has settled into its role as the SM "swat team," serving clients with rigorous campaigns.
  • Priya Ramesh, our new head of social, quickly settled into her role, demonstrating competence not only as a lead strategist, but an effective program manager and team leader.
  • Finally, the Buzz Bin migrated to a group blog featuring voices across the company. The initial results have been strong with upticks in traffic and RSS readership.

It was time to get out of the way. In a sense, I kind of worked myself out of a job. Though the choice to start anew was not easy, it seemed like the right path. Further, my restless soul craves a new frontier. For me, social media adoption by the general marketplace (blogs, Facebook, Twitter, yay!) has become a bit of an old hat.

What’s Next?

For the rest of the year, I will wrap up current efforts. With the miracle of modern technology I can work from afar, so travel to strange and wonderful places is also on the docket. Come the middle of November, you can expect a lot less of me online, though I will still publish on the Buzz Bin every Monday.

And in the more distant future? I will be a bit of a helicopter parent, continuing to manage the Buzz Bin and authoring a post on the blog every week. My current clients and potentially future CRT/tanaka clients will still have access to me as I am going to remain on the company’s roster as a social media adviser for the foreseeable future.

As to the newco, well, we’ll talk about that in 2010. One thing you can count on, it won’t be named after me or revolve around my personal brand.

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Fathers & Sons – Diamond Love

Posted on: October 20th, 2009 by Geoff Livingston 3 Comments

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One of my favorite books of all time remains Turgenev’s incredibly haunting Fathers & Sons. The book, “concerns the inevitable conflict between generations and between the values of traditionalists and intellectuals.” The crazy stories of generational conflict and care between men, unconquerable romantic love, and the constant strife between nihilism and traditional values reminds me of my 20s. My Dad and I had some tough times.  Ironically, the only thing that kept our tenuous relationship in place was a third kind of love, the love of the baseball diamond.

With the Phillies going deep into the playoffs this year, it’s been a joy talking baseball on the phone with him. A native Philadelphian, I grew up watching the Phillies of the 80s right behind first base where Pete Rose held court, in large part because my Dad always took me to the games. They won their first World Series back then, ending a 97 year franchise drubbing.

He even took me to a World Series game in 1983. It was Game 4 when the Orioles beat the Phillies Ace Richard Denny in a relatively tight game that pretty much sealed the series for Ripken and company.

Later in the 90s when I was living a questionable life, the Phillies sucked (sans the ‘93 World Series campaign). My Dad and I could barely talk, but when we did it was always awkward until the conversation turned to baseball. The words would come easier, and our admiration for the sport kept the calls coming.

As the 90s waned and I began to change, we had our amends. Watching me go through that period was tough for him. He tells me now that he couldn’t really talk to or help me, and he often didn’t want to know what I was doing…It was too painful.

But baseball was the bridge during that present, and to the future of now. Thank God, we had a common bond; one that he, too, shared with his father through his twenties in the late 60s and early 70s. My Dad was even an usher at Dodgers stadium in the 60s! I was raised on Sandy Koufax stories!

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Male love — particularly the father and son relationship — is often a quiet, unspoken one. Stoic in nature, I know my pop had a hard time demonstrating love through words or hugs, yet his care for me was undying. His actions over the past 37 years have demonstrated that.

3678367308_b1d38634df Today, baseball is still a strong undercurrent in our relationship.  For his 60th birthday, my sister and I sent him to Fenway Park for his first trip to that grand daddy of a stadium. I also took him to his first game at Yankee Stadium. That’s why last year’s surprise World Series win was extra special, and if the Phillies get back to the series for a repeat attempt, I am going to try and get my Dad to one of the games. My way of saying thanks.

And for me, like the generations before me, baseball is still religion. I go to at least seven games a year, and have been to roughly 75% of the League’s stadiums (I’ll get to the parks in Boston, Dallas, Houston, Kansas City, Milwaukee, Minneapolis, Phoenix, St.Louis, and Tampa Bay before I leave this world). Here are pictures from this year’s games. Heck, even the last time I saw my Mom in Phoenix, we went to a spring training game.

It’s not just baseball for me, or for the Livingstons in general. It’s more than that, and thus, the diamond will always have a special place in my heart. Go Phillies!

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