Archive for January, 2010

Warrior, Artist and Yogi – A Lesson in Balance

Posted on: January 22nd, 2010 by Geoff Livingston 16 Comments

Nobel Peace Prize Nominee Thich Nhat Hanh

While in France, I had the opportunity to meet and have a brief conversation with zen master Thich Nhat Hanh (nicknamed Thay by his sangha). After telling him about my hopes of affecting change and awareness with the environment and to a larger extent Zoetica, Thay said to me, “You must be part warrior, part artist, and part yogi.” Then he simply smiled at me.

Of course, like any novice, my unvoiced mental response to such a statement was, “Huh?”

But I think over the past weekend I finally understood the full impact of Thay’s words. The launch of Zoetica really drove it home.

Warrior: I got this part right off the bat. This is easy for me. Anyone who knows me understands that I’m a fighter. I get up no matter how hard life throws punches, and I know how to win.

Starting a company is an absolute war, even one with Zoetica’s mission of “providing superior communication consulting, training, and strategy to help mindful organizations affect social change.” You are pushing a big boulder up a massive mountain for years, literally. Last week we had a great start, and I am proud of our accomplishments, but it was just the beginning of what will be a very long journey, and I felt it by Friday (as I do this week, too!).

Going to “war” — even for good outcomes — drains your soul. Further, so many fighters for peace are unpeaceful inside. And what does that really mean? How can we give away what we don’t have? That’s where Thay’s other two suggestions come into play.

Artist: Art represents a human’s capture of that in life that fascinates their soul. In essence, art expresses a person’s interpretation of the beauty, in the moment. When we express beauty in life, we come to appreciate the joy of living, and that my friends is invaluable.

In that sense, to be balanced as an entrepreneur or someone trying to affect change, we cannot be all warrior. For then there will be no beauty and we become the fight itself: Anger, misery, outrage, and yes, hate. At that point, one must ask one’s self what they are fighting for? Is it to relieve the world of an ill, or to revisit a seed of the negative past and indirectly, replenish the seed transmitting its angst into others?

About 18 months ago, I engaged in painting and then photography in full. Also, at least one or two posts a week tends to be a creative experience. Beauty through art channels my soul back to the spiritual core of life, and reminds me why I am here, what I hope to achieve.

Yogi: OK, I think it’s important to define this word because there are many western misconceptions of it. A yogi practices yoga, which simply means, “any of the methods or disciplines prescribed, especially a series of postures and breathing exercises practiced to achieve control of the body and mind, tranquillity, etc.”

I simply take this to mean one must engage in whatever spiritual activity it takes to become peaceful and loving in mind. Prayer, meditation, walking in nature, exercise, and even taking and editing photos. Whatever it takes to calm my mind.

The yogi part was the light bulb for me this weekend. Four years ago when I started Livingston Communications I fought and fought and fought until I dropped. Then when I recovered, I fought some more. This type of slog is the prescribed state of the American entrepreneur. Everything became about the company, and I had no balance in my life. It also made me pretty miserable after a while.

But to achieve my hopes with the environment, and on a larger scale our dreams with Zoetica, such behavior will not do. There must be balance. To help the world, to achieve the kind of result where we are truly benefitting others, I truly believe I must be a warrior for the beauty I appreciate in life everyday, and I must do so with peace in my heart and mind. For I cannot give away what I do not possess.

Warrior, Artist and Yogi really seems to be a prescription for spiritual balance. In that spirit, I spent much of last weekend practicing, and also editing photos. And hopefully as a result, my efforts this week yielded more peace with the effect of more positive change. Thanks, Thay.

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300 Million Tons of Carbon

Posted on: January 21st, 2010 by Geoff Livingston 3 Comments

Every year the recycling industry in America saves 300 million tons of carbon emissions from entering the environment, says Institute of Scrap Recycling Industries and the EPA.

Consider that impressive number. We’re so focused on creating new green technologies to save the environment! Yet simply being more mindful about recyclables can make a huge difference in our carbon footprint.

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Image by Chris Satchwell

Smart companies are already thinking along this path, and are engineering products for sales, and then to be recycled. This sustainable route can actually be quite profitable. A recent Harvard Business Review article noted that several companies have already made sustainability via recycling a cash positive venture, including HP.

To that end, ISRI created a four-step Design for Recycling policy to foster sustainable manufacturing:

1. Making Consumer Products Recyclable

2. Reducing Environmental Risks from Consumer Products

3. Controlling Special Environmental Problems

4. Assistance to Manufacturers of Consumer Durables

Never mind waste. Think of consumables as resources that can be reused intelligently. And if you are a business owner, profitably!

Geoff Livingston is a regular contributor to the Live Earth blog.

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What’s Coming Next?

Posted on: January 20th, 2010 by Geoff Livingston 1 Comment
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Shashi Bellakonda, Daria Stegman and Shonali Burke

Last week the Washington, DC chapter of IABC held an event on the past and future decade in online media. Daria Steigman moderated the panel, which included John Taylor, Sprint; Shashi Bellmakonda, Network Solutions; Torod Neptune, Waggener Edstrom; and Paul Sherman, Potomac Techwire.

The first conversation was fascinating, discussing which media properties mattered most, new or old. Instead of the usual black and white debate, Sherman noted that it really was a question of the stakeholder and the media forms they prefer. Neptune also noted that influence was determined media outlet by media outlet, not by traditional or new form. This matches the larger trend of confluence we are seeing between new and old media forms in the current marketplace.

All of the panelists agreed that organizational culture still continues to be the biggest barrier to success in social. It became apparent that determining how (or if) to embrace social needs to be a much more thought out process for organizations, particularly those with conservative cultures.

Both Sprint’s Taylor and Bellamkonda noted the important impact that mobile was making. Taylor added that the industry broke a record with mobile fundraising for Haiti. Shashi added that anyone could communicate using mobile, and noted Twitter as a primary example, as well as its importance to companies.

Corporate social responsibility campaigns are also becoming an important part of online communications for companies. Taylor noted Pepsi’s $20 million online giving program that replaced its traditional Super Bowl ads.

Later in questions and answers, the NBA’s suspension of Gilbert Arenas was noted, in particular, whether or not the league had a right to stifle Agent Zero’s tweeting. Bellamkonda noted that if its illegal, employees cannot be talking about it. Panelists all agreed that the NBA had to act to protect the Bullets, er Wizards, image.

Also of note, IABC-DC President Shonali Burke celebrated her birthday at the event. She used social tools to make her 40th a fundraising endeavor for Kids with Cameras.

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