Comments on: Authenticity in Corporate Social Responsibility

By: Beth Kanter 谈“何为真正的公益营销” | E惠社—专注于非营利领域互联网应用

Beth Kanter 谈“何为真正的公益营销” | E惠社—专注于非营利领域互联网应用 — Mon, 18 Oct 2010 23:33:41 +0000

[...] Giving的作者Joe Waters最近在Geoff Livingston一篇关于企业社会责任的报道里面讲的那样：“我想外界对于公益营销和企业责任有很多的混淆……” [...]

By: frank

frank — Thu, 22 Apr 2010 00:36:17 +0000

I thought I should leave a comment to thank everyone for the discussion going on here. I’ve got nothing to add … just learning from all the great knowledge being shared!

Thanks everyone.

@franswaa

By: Cause Marketing that Leads to Real Social Change « My Blog

Cause Marketing that Leads to Real Social Change « My Blog — Sun, 21 Mar 2010 20:35:50 +0000

[...] its own problems. One is not the other. As Joe Waters. author of the blog Selfish Giving, recently said in a post by Geoff Livingston on Corporate Social Responsibilty, “I think there is a lot of confusion out there about cause marketing and corporate social [...]

By: Quote of the Week: A Call for More Marketing | SocialButterfly

Quote of the Week: A Call for More Marketing | SocialButterfly — Tue, 02 Mar 2010 04:02:27 +0000

[...] me say this. If brands want to be authentic in their social media for social good effort, they need a fusion approach that balances marketing [...]

By: kamichat (Kami Huyse)

kamichat (Kami Huyse) — Wed, 24 Feb 2010 05:23:56 +0000

Twitter Comment

@sunnylam Re: Greenwashign, doing the right thing isn't greenwashing. Check out @geoffliving's post about balance [link to post]

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