1) I do think it could be replicated, but not on the scale… I do have a lot of influence at this current time (I know I could lose it, too, if I take it for granted), but so do others. Network size does not necessarily equate to influence either, so someone with a highly influential, but smaller network could do this, too.

From a 501c3 standpoint, I would have a birthday/grassroots program in place to harness individuals efforts. The LiveStrong Foundation has raised well over $300k using the longtail in this fashion.

2) I spent roughly 20-25 hours.

3) Yes, I was not thrilled with the robustness of the platform. nor do I love Causes. I would like to see a lot more fluidity from a social networking standpoint with fundraising tools. I think there’s a lot of progress that can be made here.

I hate to be a party pooper but I do have a few questions. 1) Do you think that this is a replicable strategy for nonprofits or individuals with much lower visibility in the social media sphere and smaller networks than yours? 2) How much time did you spend on this campaign? 3) Do you think that there are other tools which would have provided a better ROI? (There I said it!)

I welcome your response.

Jocelyn

RT @DavidFinch: Fundraising using social media – @geoffliving shares insights how he raised funds for cancer research. [link to post]

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RT @geoffliving: A big thank you to the 119 donors who helped reach the ink for @livestrong tattoo goal of $5k! [link to post]

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