Comments on: From Branded Content Publishing to Networks (Madonna vs. Lady Gaga)

By: Photographs, Digital Rights & Social Media Events | Geoff Livingston's Blog

Mon, 18 Oct 2010 03:03:49 +0000

[...] music industry has been ravaged and then reinvented because of digital copyright enforcement (see Madonna vs. Lady Gaga case study). Newspapers have been ravaged, and in some cases forced to shutter their doors thanks to digital [...]

By: Marketing like Lady Gaga - Pulpconnection

Marketing like Lady Gaga - Pulpconnection — Thu, 05 Aug 2010 07:34:54 +0000

[...] in Pulp Saw this on Slideshare today, 10 Ways to be a Marketing Genius Like Lady Gaga. Kinda interesting, reminds me of this from Geoff Livingston. [...]

By: Karima Raible

Karima Raible — Wed, 12 May 2010 11:12:55 +0000

I really adore Lady Gaga and her bizarre dresses although she definitely let herself down now being seen out in see through underwear.

By: What I Learned from Next Level Hawaii - Pulpconnection

What I Learned from Next Level Hawaii - Pulpconnection — Thu, 06 May 2010 01:22:21 +0000

[...] up was Geoff Livingston whose highlight was a comparison of Madonna and Lady Gaga. This was an excellent lesson of branding and social media and illustrated how the landscape has [...]

By: Connie Reece

Connie Reece — Sat, 01 May 2010 20:43:52 +0000

I would love to have heard you present this live, Geoff. It’s an excellent post, and I’m sending it around as “required reading” to some agency friends.