The El Show Episode #35: The Effective Apology

Linkedin Google+ Facebook Twitter StumbleUpon Email

trenelcopy

Episode 35 of the El Showfeatured business book author John Kador, who most recently authored Effective Apology, a guidebook to apology. This was timely given my panel at DC Week this Friday on Public Failure as well as the ongoing BP crisis. Richard and I talked with John on a wide variety of topics.

Here’s the breakdown of Episode 34:

  • Why John wrote the book
  • The five Rs of an effective apology: Recognize acts, take Responsibility, demonstrate Regret, make Restitution, promise not make to Repeat
  • Act your way into in effective apology, you can’t talk it
  • BP stumbled into apologizing, and initially tried to minimize the situation
  • How spin lacked factual communications and hurt BP
  • Obama’s approach to the oil spill from an apology perspective
  • The Citizen Effect/Geoff Livingston mission to the Gulf to benefit local fishermen
  • The BP advertising decision, and whether it was welcome
  • We don’t know if the apology will be accepted
  • The fantasy of a cover-up and how it betrays relationships
  • Face your mistakes directly and clean it up quickly
  • How lawyers can really mess up a situation (Exxon Valdez)
  • Recent apologies: Jim Joyce vs Tiger Woods
  • The humility of a good apology

Download or listen to the El Show Episode 35 today! Also available on iTunes!

Linkedin Google+ Facebook Twitter StumbleUpon Email

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Register for xPotomac Today

Don't miss Mark Schaefer, Maddie Grant and Jamie Notter, Jodi Gersh and Jennifer Nycz Conner, and Andy Gilman at this year's must attend digital marketing event.

MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Don't Mess with Donald When He's Drunk by Geoff Livingston
Once Upon a Time in the West by Geoff Livingston
Julia in Blue by Geoff Livingston
Julia in Green by Geoff Livingston
Gary, the Guitar Player by Geoff Livingston
Santa Fe Sky (A Contemporary Landscape) by Geoff Livingston
Blue Hour at the Railyard by Geoff Livingston
Santa Fe Railyard by Geoff Livingston
Class Photo - Marasi Primary School Students (Kenya) by Geoff Livingston
Marasi Primary School Students (Kenya) by Geoff Livingston
Between the Pillars by Geoff Livingston