Episode 35 of the El Showfeatured business book author John Kador, who most recently authored Effective Apology, a guidebook to apology. This was timely given my panel at DC Week this Friday on Public Failure as well as the ongoing BP crisis. Richard and I talked with John on a wide variety of topics.

Here’s the breakdown of Episode 34:

• Why John wrote the book
• The five Rs of an effective apology: Recognize acts, take Responsibility, demonstrate Regret, make Restitution, promise not make to Repeat
• Act your way into in effective apology, you can’t talk it
• BP stumbled into apologizing, and initially tried to minimize the situation
• How spin lacked factual communications and hurt BP
• Obama’s approach to the oil spill from an apology perspective
• The Citizen Effect/Geoff Livingston mission to the Gulf to benefit local fishermen
• The BP advertising decision, and whether it was welcome
• We don’t know if the apology will be accepted
• The fantasy of a cover-up and how it betrays relationships
• Face your mistakes directly and clean it up quickly
• How lawyers can really mess up a situation (Exxon Valdez)
• Recent apologies: Jim Joyce vs Tiger Woods
• The humility of a good apology

Download or listen to the El Show Episode 35 today! Also available on iTunes!

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