Infusing Personality versus Personal Branding

Linkedin Google+ Facebook Twitter StumbleUpon Email

Personal-Professional Mix in Social Media with Geoff Livingston from Kivi Leroux Miller on Vimeo.

Kivi Leroux Miller, author of the Nonprofit Marketing Guide, interviewed me last week on the balance between infusing personality into your online communications and personal branding. During the conversation, we talked about how several nonprofits are handling this, including the National Wildlife Federation, the Humane Society of the United States, LIVESTRONG (Lance Armstrong Foundation), and Goodwill of Greater Washington DC, as well as corporate examples Dell and Ford’s Scott Monty.

In Kivi’s words: You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this right personal/professional mix is challenging, especially for small nonprofits.

Thanks for having me as a guest on your blog, Kivi!

Linkedin Google+ Facebook Twitter StumbleUpon Email
  • http://www.nonprofitmarketingguide.com/blog Kivi Leroux Miller

    Thanks for taking the time to chat!

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Great Falls in Winter (Panorama) by Geoff Livingston
Where It All Went Wrong by Geoff Livingston
Georgetown Panorama by Geoff Livingston
The Aulds by Geoff Livingston
JFK's Living Memorial by Geoff Livingston
FloJoe in the Rain by Geoff Livingston
Sunset Over the Bell Tower by Geoff Livingston
Holiday Lights in Old Town, Alexandria by Geoff Livingston
Great Falls in Winter by Geoff Livingston
Ready. Aim. by Geoff Livingston
In the Ice Maze by Geoff Livingston