Kivi Leroux Miller, author of the Nonprofit Marketing Guide, interviewed me last week on the balance between infusing personality into your online communications and personal branding. During the conversation, we talked about how several nonprofits are handling this, including the National Wildlife Federation, the Humane Society of the United States, LIVESTRONG (Lance Armstrong Foundation), and Goodwill of Greater Washington DC, as well as corporate examples Dell and Ford’s Scott Monty.
In Kivi’s words: You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this right personal/professional mix is challenging, especially for small nonprofits.
Thanks for having me as a guest on your blog, Kivi!