Comments on: Shiny Object Syndrome: Don’t Fondle the Hammer

By: Social Network Marketing: Empowering Others | Geoff Livingston's Blog

Social Network Marketing: Empowering Others | Geoff Livingston's Blog — Thu, 29 Jul 2010 15:53:07 +0000

[...] They have identified their community is having discussions in these locations (or because they have shiny object syndrome). Ultimately, they want to create calls-to-action and encourage people to visit their site and [...]

By: Blinded by Shiny Object Addiction

Blinded by Shiny Object Addiction — Tue, 27 Jul 2010 14:38:11 +0000

[...] Hi. My name is Joe and I have Shiny Object Addiction. [...]

By: Ann Marie van den Hurk APR

Ann Marie van den Hurk APR — Mon, 26 Jul 2010 12:44:21 +0000

Plans aren’t very sexy nor exciting, but it all comes back to it. The plan is the foundation allowing you to swap out the tactics based on the wider picture. Often the “shiny” object just doesn’t fit, but without the plan you can’t see that until it is too late.

By: Ike

Ike — Mon, 26 Jul 2010 12:19:05 +0000

I am not really interested in the construction industry. Yet I live in a house.

I don’t subscribe to dozens of magazines about cars, yet I drive one to work every morning.

I don’t stay abreast of every detail in the dairy industry, yet I drink a glass of milk with breakfast.

At some point, milk and cars and shelter became extremely useful to me, even as my active interest in them wanes.

The danger of Shiny Object Syndrome is it confuses the interesting with the useful. I can get swept up learning a LOT about things I don’t need to know, when I ought to be just using them. (Of course, it’s my job to stay a little ahead of the curve, but it would be shameful for me to keep yelling at those behind to catch up.)

By: Mark Dykeman

Mark Dykeman — Mon, 26 Jul 2010 09:23:47 +0000

When you wrote “don’t fondle the hammer” I couldn’t help but think of the upcoming Thor movie…