Dream Teams: Some Want Stardom, I Enjoy Winning

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Dream Team

Yes, you got it, a new post about individuals seeking the limelight versus teams on the social web. But before I begin, please look at this refreshed blog design thanks to Karen Kitchens and the rest of the team at RAD Campaign. I’ve successfully referred RAD on several occasions and they have redesigned my partner Beth Kanter’s blog, and now I have experienced what so many others have already enjoyed! The evolution embraces some of the old pre-CRT/tanaka red of the Buzz Bin while evolving the three column design in the previous version with some layout and navigation changes.

It’s important to acknowledge RAD in this instance and generally those who help us succeed in social media. While a voice may shine alone on the social web, rarely do they do so without the help of others. We live in a time where micro-celebrity and fame are valued even above good works, and it creates all sorts of interesting phenomena, including personal branding, parasocial behavior and a general destruction of team values. But ironically, to be a true success you still need the team.

Many use the rock star analogy when discussing individual efforts in social. Some times you even have super groups like Altimeter, crayon and now Powered. I’ve heard this applied to Zoetica, and even teasingly used by us (no one wants to be McCartney).

The metaphor that most suits me for this online cultural development is NBA basketball. It’s a very individualistic sport where great stars like Kobe Bryant and Michael Jordan are made, but even the greatest stars fail to win championships when teams are built around them. Even Kobe and Michael had some really poor teams that let them shine even more when they were at their most dominating selves. Yet they needed the Charles Oakleys, Scottie Pippens, Lamar Odoms and Pau Gasols to win.

Online, in my own life I’ve experienced some great personal successes as well as some fantastic team wins. And while both have an element of satisfaction, the big wins shared across teams of people working seemlessly towards a common goal — those are the moments I cherish and relish the most. For me, those wins are harder fought, require more discipline and sacrifice, and create greater positive impact.

I won’t lie and say I don’t enjoy being acknowledged or doing great things. It would be hard for me not to go out and compete every day. Yet, in the end individual accolades never deliver the satisfaction of a great team win.

Dream Teams

Zoeticans: Geoff Livingston, Beth Kanter, Kami Huyse

When I work with like-minded individuals — like Beth and Kami Huyse in Zoetica — the experience is great. Even when we don’t win — and it’s hard to really, really deliver the big home runs every time — the common purpose makes it exciting. When I’m on teams with people who fight over personal recognition and monetary rewards, I often find it to be a grind. These teams rarely succeed as most players don’t leave it all on the floor, so to speak.

This past weekend, the Dream Team (1992 U.S. Olympic Team) was inducted into the Basketball Hall of Fame, a team of the greatest ball players ever assembled wearing one jersey. It was a great moment when several of players got together for an NBA Entertainment interview. Here are some of the sound bites that really resonated with me:

Larry Bird: “It wasn’t about scoring because we could’ve just got it into Charles [Barkley], who at that time was the most dominant player in the world offensively. But it wasn’t about that. It was about playing the game correctly.”

David Robinson: “We’ve all been on all-star teams and it [coming together] doesn’t always happen. But this was basketball heaven. What surprised me, from the beginning, was how unselfish everybody was.”

Karl Malone: “The way we checked our egos from the beginning. That’s what I remember the most.”

Charles Barkley: “Dream Team II [1996] was a nightmare. We had guys bitching about playing time, arguing with Coach Wilkens. I said to Scottie and Karl, ‘Man, I played with Larry Bird and Michael Jordan and we didn’t have a problem, so what the hell is wrong with these guys?’”

A lot of people worship Lebron James and decried him for his very self-centered announcement to go to Miami. But in the end, he yielded the opportunity to star alone to team with others like Dwayne Wade and Chris Bosh. He will likely do less individually, and more to win a championship. Perhaps he sees the value in being more of a role player, a Robert Horry with eight championship rings, than King James.

What do you value most in your online professional career? Individual accolades or great team successes?

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  • http://www.ignitesocialmedia.com Jim Tobin at Ignite Social Media

    Jeff,

    I can totally relate. Ignite wouldn’t be anything with just me. From day one with Lisa Braziel to over 30 people now, we have success precisely because people with different skill sets and backgrounds come together to make the project better.

    I guess I could hide all of them and pretend otherwise (or try), but that would be less genuine, less motivational and, ultimately, less successful for all of us.

    It’s a team thing. I wouldn’t have it any other way.

    ~Jim

  • http://www.ignitesocialmedia.com Jim Tobin at Ignite Social Media

    And yes, I’m stunned that I actually wrote Jeff. Wow. I should write everything phonetically… Sorry Geoff…

  • http://www.waxingunlyrical.com Shonali Burke

    Geoff,

    I’m completely with you on the satisfaction of a team “win” being hard to beat. Like you (though nowhere near close to you), I’ve had my share of personal spotlight moments and, like you, of course I feel good about them. Who wouldn’t?

    But there are two things about team wins that make them unique, whether it’s with a team I’m working with in-house, or as a consultant, or my class at Hopkins.

    The first is seeing people put personal differences aside to work towards a common goal. The satisfaction when one achieves that goal is incomparable.

    The second is the education process. How many times do we go into situations thinking we know better than others, or that our way is the right way? When we’re actually able to put our egos aside and do what’s best for the situation and team, it’s an incredible learning experience – again, tough to beat.

    Thanks for this thought-provoking post.

  • http://geofflivingston.com Geoff Livingston

    Jim and Shonali: And I know both of you have received personal accolades, too. Jim, I bet like Shonali and me you see them as a good thing, but in the end we’re just trusted servants for our larger teams.

  • http://nextcommunications.blogspot.com/ Richie Escovedo

    Geoff,
    Count me in on the side of seeking the team win over personal accolades. On a relational level, the team sets a standard for shared work that depends on the individual talents of each member. It’s vital that members know their capabilities but at the same time being open to the prompting/cheering of the others to achieve greater for the benefit of the group and project.

    I really appreciate this analogy as well as Shonali’s second point about the education process.

    Besides, we’d look kind of silly trying to high-five ourselves.

    -RE

  • http://www.bethkanter.org Beth Kanter

    Love the new blog design and agree 100% that RAD Campaign is terrific! I’m not as into sports metaphors as you – but I’d describe the team as chamber music performances (versus orchestra with a well known conductor). And, I don’t want to be John Lennon …

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