The following are 96 topic ideas for bloggers that need a little help figuring out what to write about. They are business centric topics, and there are two for each of the remaining 48 weeks of the year.
Rather than delivering a simple topic, these are proposed via Socratic method. By resolving a question, a blogger can write more authentically, and create their own thesis. This thesis — a one to three sentence answer — becomes part of the (or the entire) first paragraph. The rest of the post explains/defends the thesis from your point of view. There is no need for attribution or credit if you decide to use one of these questions; again answering the question makes the blog topic your own unique thesis.
By using a question-based model, a writer thinks and develops their own take on topics. Practicing with the question-based model empowers bloggers to generate their own ideas without assistance. Further, there are plenty of online communities from Quora to LinkedIn that offer questions for inspiration, too.
Only you know your specific business. Whether the owner of an accounting firm or a social media wonk, these general questions are meant to provoke answers about your views in a way that would interest your community. For more on blogging — in addition to the many great resources out there — please read Blogging Primer, 5 Tips for Blogging in the Post RSS Era, Blog Last, and Headline Writing Drives Traffic.
Here we go! Blog questions are listed by topic area; general business, marketing, media, talent management, causes and green, and civic engagement. There should be something for everyone. Please feel free to add your own idea in the comments section.
1. What’s your definition of success?
2. How do you harness innovation?
3. What are the biggest challenges facing your sector this year?
4. How has the sluggish economy impacted your business?
5. How do you inspire strategic vision?
6. When do you decide to fire a client/customer?
7. Do you believe in competition or co-opetition?
8. How do you choose strategic partners?
9. When does it make sense to bring investors in?
10. Which type of company is easier to work for, public or private?
11. Do you prefer entrepreneurial pursuits? Why?
12. When do you purchase IT products?
13. Does your company try to outsource as much as possible? Why?
14. What makes an ideal vendor?
15. What are the fundamental underpinnings of your business?
16. How do you protect your intellectual property?
17. Do you believe in Chris Anderson’s economic theories of Free and the Long Tail?
18. What do you think of Thomas Friedman’s the World Is Flat now?
19. What’s a good investment for you or your company?
20. How does physical location and/or real estate impact your business (or how does virtual technology allow you to avoid this expense)?
21. How much input do employees have on decision making?
22. How much impact do external stakeholders have on strategic direction?
23. Do you use an advisory board and for what?
24. How do you adapt your business rapidly in a time of change?
25. What’s the biggest challenge to scaling your business?
26. What do you do when your company makes an error?
27. What do customers want?
28. How do you create value for customers?
29. How does one differentiate themselves and rise above the crowd in your industry?
30. What are the best conferences in your sector? Why?
31. Do trade shows matter anymore?
32. How do you see marketing fitting into your overall operations?
33. How do you ensure customer satisfaction after the sale?
34. What’s your ideal customer loyalty program look like?
35. When do you invest in public relations?
36. What’s your process to get a product or service ready for market?
37. How do you involve customers in product/service development?
38. How do you measure return on investment for your marketing programs?
39. How do you balance lead generation with branding?
40. Do you believe influencers or customers are more important for marketing?
41. Can a celebrity spokesperson help your business?
42. Does the continuing social media buzz represent a bubble?
43. Cries for civility online: What’s your take?
44. So you built a Facebook page and Twitter profile for your business. Did it help your business?
45. How do you build content creation (email, newsletter and/or social media) capacity inside?
46. What additional resources beyond people do you dedicate to media activities?
47. What’s the right mix of online promotion between email, advertising, social media and SEO?
48. Which traditional media still matter to your business?
49. How does online extend your offline networking (or vice versa)?
50. Does a partisan based media (FOX conservative, MSNBC liberal, etc.) hurt business?
51. Do weblebrities matter?
52. How has the Internet changed your business in the past 20 years?
53. Which online tools are helping your business the most?
54. How do you handle reputation issues in the media and/or online?
55. Do you believe that the Internet creates weak online relationships, that it develops strong communities, or somewhere in between?
56. Are you finding video to be more important?
57. When is the right time to hire?
58. How important is talent in your mind?
59. How do you recruit talent?
60. Which executives do you admire the most in your sector?
61. Which female executives do you admire the most in your sector?
62. Which minority executives do you admire the most in your sector?
63. What’s the state of the glass ceiling in your business?
64. Which schools provide the best education for your profession?
65. What is the mark of professionalism in your mind?
66. Do you provide employees the fish, or teach them to fish themselves?
67. How does your business engage in continuing education?
68. What’s the best way to inspire positive morale on your team?
69. Do “personal brands” help or hurt business?
70. What makes an ideal employee?
71. Who was your best mentor? Why were they so special?
72. How does your organization better employees’ lives?
73. How do empower other people in your organization to shine?
74. How do you manage staff virtually?
75. What’s your vision for work life balance?
76. What’s the best way to reward a great employee?
Causes and Green
77. Do you integrate causes into your marketing?
78. Which causes are most important to you or your business?
79. Is there such a thing as altruism in business?
80. Should nonprofits run like businesses?
81. Should companies donate, participate in cause marketing, or both? Why?
82. How does your company work towards sustainability?
83. Is the sector’s future green? Why or why not?
84. Can green innovation be profitable?
85. Should tax codes be used to encourage more environmental action within the sector?
86. What do you think of hybrid social enterprises, businesses (at least by tax code) that engage in social change?
87. Does federal government policy positively or negatively impact your sector?
88. What political issues concern you the most?
89. Which trade organizations do you recommend in your sector? Why do you like them?
90. How do your trade organizations work for you?
91. What’s your take on U.S. competiveness compared to the rest of world?
92. Do you use your elected representatives to help your business? Why or why not?
93. How should government help businesses?
94. Should businesses provide healthcare like they used to?
95.What do you think of the Supreme Court’s Citizens United decision, giving companies the same rights as individuals?
96. How important is net neutrality to the future of business?