Why Launch the Inspiring Generosity Blog

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Today on Razoo’s site, Zoetica helped launch the Inspiring Generosity blog. As the managing editor of the blog, it is an honor to be involved with this ambitious effort. Further, it is a privilege to work with great bloggers like Alex Bornkessel, John Haydon and Estrella Rosenberg, and videographer Chris Suspect.

Inspiring Generosity seeks to catalyze a critical industry breakthrough for nonprofits in online fundraising. Currently, the industry is stymied with past attempts for social fundraising not achieving significant scalable success. The exceptions garner excitement, but are not creating widespread industry best practices.

In large part, we believe that social fundraising has yet to break through because the technology has not been intuitive, and approaches towards donors have largely been transactional and not relational. If you think about the latter reason, this is a larger issue facing all companies and nonprofits: Trying to force traditional marketing approaches into social as opposed to using these tools for relationships.

Inspiring Generosity seeks to address this transaction/relationship context, disseminate best practices, and highlight great case studies. Razoo has empowered the blog team to report on larger social fundraising issues, including what other industry leaders Causes, Crowdrise, FirstGiving, Fundly, Network for Good and more are doing right. For example, tomorrow’s post will be analysis of Blackbaud’s infographic on fundraising.

To do more than simply market on a blog — even going so far as to give your competition hat tips –takes some guts. Razoo, under the guidance of new CEO Brian Fujito, is returning to its core values of inspiring generosity. Together as a sector, done right social fundraising is an act that can strengthen the entire social good ecosystem and society as a whole.

Please join us on our weekly journey.

  • That does take guts. I’ll have to check out Inspiring Generosity!

  • Hi Geoff, 

    I am going to email you with something..I think I can help, and I think you can help me.

  • Belated congrats on the launch, Geoff (catching up on my Reader is taking ages). Anything I can do to help, please let me know!

  • Lisa Branley

    well this looks amazing, and great instructions.https://www.easy-fundraising-ideas.com/