Fare Well, Zoeticans

Beth Kanter (@kanter), Geoff Livingston (@geoffliving) & Kami Huyse (@kamichat)

Floods are incredible things. They do more than just financially damage your house, they can change your life course. And so it was with me and Zoetica.

A plan to become an autonomous consultant under the Zoetica brand turned into a hasty departure in late September. The company was migrating into autonomous consultancies after an effort to scale for a year and a half. The immediate exit was taken to liquidate my ownership to help finance recovery from the continuing flood damage.

I would publicly like to thank my business partners Kami Huyse and Beth Kanter for facilitating this exit in a rapid fashion. Thank you for the great projects and experiences that we had together, from the American Red Cross and the Case Foundation to Google and the National 4-H Council, and many other worthy clients, too many to name here.

And I wish you both well with your continuing efforts under the Zoetica brand, and independently with the Packard Foundation. We still have one more dance, though, and I look forward to releasing our final client report together (assuming approvals within the client).

For me, the next few months will be focused on Give to the Max Day: Greater Washington, and analyzing its best practices and lessons learned in a Case Foundation research report. And, oh yeah, there’s this book thing. Much to do.

Again, thank you, Kami and Beth.



  • Many thanks to you as well, Geoff. We are looking for you to do amazing things and will be supporting your Give to the Max effort as well as our final project together. 

  • Thank you Geoff and good luck in the recovery

  • Good luck to everyone involved, guys, and here’s to your successes moving forward in whatever you do.

  • No matter where you are, I know you will always be working for “GOOD,” and be incredibly successful at it. 

  • Good luck, Geoff! I’m sure all three of you will have much success moving forward. You’re all super stars with amazing talents! P.S. I hope your flood recovery goes well. Two floods within a few years is really something.

  • I love that photo! I know it’s been a rough month or so and I’m happy to hear you, Beth, and Kami have found a way to make this work for all. Of course, I’ll be seeing you lots so I’m not sad for you, but excited!

  • I love that photo! I know it’s been a rough month or so and I’m happy to hear you, Beth, and Kami have found a way to make this work for all. Of course, I’ll be seeing you lots so I’m not sad for you, but excited!

  • Geoff, good luck. Been sending lots of good thoughts your way, but not nearly enough comments/tweets…

  • Was that photo from NewCommForum/IMS? Looks familiar…

  • Best wishes to all of you!  I hope this turns into the best possible path for all involved.  Cheers (as in, I look forward to buying you a beer in DC at some point…).

  • Time takes us so many different places! Good luck in your continued efforts for Social Good, Geoff!
    And also best of luck to Kami & Beth – smart people, all of you! :)

  • Good luck to you all!! And we’ll collectively continue to watch (and see) great things – from all of you! My best to you all.

  • Great things behind you and no doubt there are many more amazing things – and much, much social good – ahead for each of you as you move ahead. You’ve my sincerest respect for what you’ve done and very best wishes for success moving ahead. 

  • wishing all the best to you all, and can’t to see where your paths lead next – i’m sure it will be good.

  • At the risk of jumping onto the bandwagon, your blog is in my reader for a reason — and I do read what you write; so best wishes and keep blogging and I’m sure all will be well in the end.

  • Geoff, I read this a little late and just wanted you to know you have my very best wishes (hopefully you knew that anyway!). I think a long lunch is in order to catch up so that I can cheer you on to your next big adventure – because I have no doubt it will be biiiig!

    • Lunch yes. Plans? No. This is it, my friend. No new company to be launched in the near future. And thank you for your warm wishes.

  • I’m so confused, but continue to love (and learn from) you all. Good luck!

  • As the Last of the Zoeticans, I want to thank the three of you for the privileged of working with you and hope we can continue to do so in the future. The huge amount I’ve learned in the past few months “at” Zoetica has already opened some doors for me. Thank you. 

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  • Hey Geoff, I am seeing this a bit too late. Good luck on the next phase in your life, it will be great as always. I remember taking this photo at NewComm Forum with your fancy camera. We must do lunch soon. Good luck to Beth and Kami as well.

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