• Pingback:Zoetica Media » PayPal Paper Shows Celebrities Not Always the Best Choice for Fundraising

    […] recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and Henry Dunbar for Zoetica, shows that a personal story, a tight knit community and the […]

  • Pingback:Celebrity, Schmelebrity – The Facts Don’t Lie

    […] The lesson from the report (which echoes the research conclusions mentioned earlier) is that “lesser-known, but better-engaged, personalities produced stronger results for nonprofits.” I’ll lift some examples from Geoff Livingston’s post introducing the report: […]

  • Good informative post. Thanks for sharing.

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