Death by Silo

Linkedin Google+ Facebook Twitter StumbleUpon Email

Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply and drive home their point.

Hugh McLeod agreed to do a Gaping Void cartoon interpretation of Marketing in the Round. Here’s what he drew. It’s so strong, I couldn’t write a 500 word blog post to it. The creative spoke for itself. But in the spirit of Mad Men I did riff on it and wrote some brief ad copy.

Death by Silo

An uncoordinated marketing campaign launch wastes valuable resources. Communicators must integrate across silos to develop strategic multichannel marketing programs. That’s why we wrote Marketing in the Round. Learn more today.

What do you think of Hugh’s Marketing in the Round cartoon?

Linkedin Google+ Facebook Twitter StumbleUpon Email
  • http://www.bluebridgecomm.com/ Joel Fortner

    I love this. Ive been connected to aerospace for a decade and the experts have yet to get multiple rockets to merge in the sky, uniformily fly well, locate their target, and hit it. Same goes for marketing. I also love this because an individual rocket is pumped and excited about doing its job, and it should be because rockets are complicated vehicles. When it comes to marketing, the humans behind each marketing rocket are also pumped and excited about the development of their own rocket and the end result. If only those teams would look to the right and left and see the greater potential and commit to ground testing the entire system before launch. And as rocket engineers often say, “Once you launch it, there’s no getting it back.”

    • http://twitter.com/geoffliving Geoff Livingston

       Very cool analogy, Joel.

  • http://spinsucks.com Gini Dietrich

    I LOVE the Mad Men approach! Very fun!!

    • http://twitter.com/skypulsemedia Howie at Sky Pulse Media

       Just think if it was 1965 you would be a secretary! 8)

    • http://twitter.com/geoffliving Geoff Livingston

       Thank you!

  • http://twitter.com/skypulsemedia Howie at Sky Pulse Media

    He left out BBQs and Graffiti 

  • Pingback: A Four-Step Approach to Integrating Your Marketing Program

  • Pingback: Silos suck…

  • Pingback: Four Step Process to Create an Integrated Marketing Campaign | Spin Sucks

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Devonshire Cow by Geoff Livingston
Devonshire Cow Painted by Geoff Livingston
Tonight's Moon by Geoff Livingston
Tonight's Moon by Geoff Livingston
Massive Cherry Blossom Tree by Geoff Livingston
Jason Jue at the Tidal Basin by Geoff Livingston
Diana Rodriguez at the Tidal Basin by Geoff Livingston
Put Your Hands in the Air by Geoff Livingston
Jump Through the Air by Geoff Livingston
Sea of Green - Capitol Building Centered by Geoff Livingston
Just Dance by Geoff Livingston