8 Replies to “Improve the NFL Experience with Social”

  1. Great ideas, Geoff. I think things like photos, particularly via Instagram, could really be cool, especially as they, and tweets, etc, show up on the big screen at a game. Make it more interactive. At the Phillies game I went to recently there were a few interactive elements, such as texting to enter contests or vote for which song got played between innings. The NFL might not agree, but it would be fun to have a “You make the call” type of contest, i.e. guessing whether the next play will be a pass play or running play. Maybe even add a fantasy football element.

    Wow, the possibilities are endless!

    1. Yeah, I think they could really go out of bx and create a unique fan experience. Probably something each of the teams could experiment with and then share best practices across the markets. Go get that Eagles contract!

  2. Love all three ideas, and I especially like running contests or just having a “slightly moderated” Twitter feed show real-time on the big screen (always need to screen for inappropriate content). For the last Super Bowl, we actually used our monitoring/sentiment analysis tool to track all the social mentions for the two teams in a “scoreboard” format. Each tweet would increment the score for the appropriate team…as well as drop as a pushpin on a map. It was fun to watch throughout the game.

    1. The amount of fan activity behind an NFL game is just astounding. So much good stuff to harness. I’d love to see what your maps looked like if you care to drop a link. Cheers!

  3. Social media before the game and after, for sure. And I like the “You Make the Call” idea, @facebook-501456842:disqus — you should become rich off that one!

    To me, a huge problem for the NFL is the interminable in-game stoppages for commercials, time-outs and play reviews. It’s not such a problem for viewers at home because the networks fill the gaps with chatter, instant replay, highlights, cutting away to other games, etc. Plus you can always go the fridge, the bathroom or take a nap in the middle and come back later.

    But if you’re in the stadium all those breaks in the action can be a huge downer.

    Maybe social media can help mitigate the problem. But to solve it, Roger Goodell and the owners would have to limit the number of timeouts instead of milking every moment to produce revenue at the expense of the fan’s experience.

    They could do it too, if they replaced those :60 ad breaks with other types of ads. Like quick partial-screen billboard ads that run between plays. (That would cut down on the ongoing “analysis” between each play, which to me would be a side benefit.)

    They might even find that by reducing the overall number of commercial breaks, they can raise the prices of individual ads.

    The NFL could learn a few things from soccer around the world. I believe the English Premier League, the Spanish League, the German Bundesliga and the Italia Serie A are all doing killer business, and the most important games of the year are usually over 2 hours after they start, including 90 minutes of play time. An NFL game can take 3.5 hours, which includes just 60 minutes of actual action.

    1. I agree. The commercial breaks suck, making the game as exciting as a NASCAR race (not very_. Further the fans at least in Philly and DC where I have gone to games act terribly, making it a craptastic experience if you just want to go to a game and chill.

      I do LOVE college football, though and think that offers a much better in game experience for the fans. Both MD and VA have good football stadiums.

      Great comparison to the premier league, too. Great comment!

Comments are closed.