Not Shying Away from Our Great Crisis

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Hurricane Sandy
Hurricane Sandy by EUMETSAT

2012 brought the United States two more storms of the century, the famed Derecho that hit my area and of course, Hurricane Sandy. Each year, it becomes clearer we’ve created an environmental crisis that continues to threaten the human species.

The impact of climate change has become so obvious, BusinessWeek published a cover story after Sandy that declared, “It’s Global Warming, Stupid.”

Each year increases in heat, 2012 becoming the hottest on record.

Oceans remain embattled. More species are extinct. There is more CO2 in the air than ever before.

Businesses still need to move from pure ROI models to sustainable long term visions that embrace long term community health. We as people need to awaken to our wonton consumerism.

I used to blog about the environment, and the issues surrounding it quite frequently. I stopped because they weren’t well read.

A few years ago, I wrote about the issue for Blog Action Day. At the time, I said I believed it was the crisis of our times.

Three more years has only strengthened that conviction. The crisis has only become more dire.

It’s a new year. I intend to publish business resolutions next Friday. But there is one that supersedes all: I can’t turn away from the environmental crisis anymore in spite of low traffic.

Every Friday I write about something somewhat to very personal. I think I owe it to myself, my family and frankly, you, to stop shying away from the environmental conversation because it isn’t popular.

So look for an environmental post periodically on Fridays. I promise to make it fun, proactive and as engaging as possible… No environmentalist finger-wagging!

What do you think of the environmental crisis?

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  • Marc Zazeela

    Geoff,

    Well read, or not, these are important issues. Issues that affect far more people than any business,social, or political issues that you could choose to write about instead.

    Cheers to you for standing by your convictions and writing about what is important, regardless the audience.

    Marc

    • geofflivingston

      It is a universal issue, no question. No world to live in, nothing to market. Thank you for your support!

  • http://twitter.com/RogierNoort Rogier Noort

    Cheers Geoff… I’d say it takes guts to use your platform for this message. It needs to be heard…

    It makes me think about my blog too (I haven’t got nearly the following you do). Why only write about social media and marketing.

    • geofflivingston

      Yeah, it’s kind of like a blog PSA. Hopefully, I can keep people interested, too, instead of the usual green finger wagging.

      • http://twitter.com/RogierNoort Rogier Noort

        You know.., I was thinking about it a bit more. The topic is of such a great importance that it (really) needs more exposure.

        Do you think we could get more bloggers to write about it?

        Why not use our influence to try and make a change (and again, my audience isn’t great, so maybe it’s easy for me to say).

        • geofflivingston

          We could organize a blog carnival on the topic, have a day or month of action that everyone posts on the topic… What do you think?

          • http://twitter.com/RogierNoort Rogier Noort

            There ya go… That’s a good idea. I think maybe writing about it every week might be a bit much. But every first Friday of the month could do the trick.
            The more bloggers that join (from any niche) the broader the message.
            Februari 1st is the first Friday (and a nice date to start). Would also give us some time to get a few more on board.
            I do think “recurring” is the key word. One day or month won’t cut it, but once a month is doable.
            All we need is a name (and maybe a domain where we can repost them all together over the month).

            If you want to take the discussion of the blog, reach me at me@rogiernoort.com.

          • http://twitter.com/rogiernoort Rogier Noort

            I’ve started writing my “first Friday of the month” post.
            Any idea how to rally other bloggers? Maybe if you write one too (you are after all a bigger fish), we have a bit more oomph to convince others…

          • geofflivingston

            I’ve got a eulogy running this Friday, I’m sorry.

          • http://twitter.com/rogiernoort Rogier Noort

            No worries.., I reckon that does take precedence. I’m gonna run it regardless.., and I will refer to this post.
            My condolences pal…

          • geofflivingston

            Thanks, Rogier. I’ll be sure to share it out!

  • http://www.margieclayman.com Marjorie Clayman

    I’m feeling the same way about 2013. On issues like this, numbers in traffic don’t matter much. It’s about making sure you hit the *right* people. If you can do that you’re in good shape, and I just bet you can!

    • geofflivingston

      Thank you! I also think it’s about how the topic is delivered, so I’ll need to be creative. I think this Friday spot affords me some flexibility, so let’s see how I go about it ;)

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  • http://twitter.com/Dmattfreeman Matt Freeman

    Yup. I did no Christmas gifts. It was hard to do but it meant a lot to be disciplined.

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