Win a Copy of Amazing Things Will Happen

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Amazing Things Will Happen
Image by Aliza Sherman

My friend C.C. Chapman released his second book, Amazing Things Will Happen. Continuing a tradition of book give-aways here, the five best answers/comments in response to C.C.’s question will receive a complimentary copy of the book from me (and Amazon).

First, let me say, Amazing Things is a great read about how to make your dreams come true. I thought it was the blogger’s version of the Artist’s Way. Amazing Things is full of ideas and tips to spark, complete and enjoy that next success. It’s a fast and enjoyable read.

Perhaps most importantly, the book sparked me to re-engage in a personal project that I had left fallow for years. I realized the time would never be right unless I made it so. Fate doesn’t just happen, we have to do the leg work. C.C. reminded me that all of my successes were because I ventured forward.

If you don’t believe me, see what the Washington Post had to say about it.

C.C.’s question for you:

What would you love to see more businesses do to make the world better?

I took the liberty of kicking off the conversation with an answer of my own…

Personally, I’d like to see more businesses encourage sustainability through their own carbon footprints, employee benefits programs and corporate social responsibility (CSR)/cause marketing efforts.

In my opinion, the environmental crisis is the issue of our times. Business owners are in the best position to address these issues through strategic investments that reduce costs and strengthen products.

Imagine how much better the carbon dioxide problem would have been if the auto industry was more proactive about emissions as opposed to needing regulations?

Mindfulness about product development and community impact can also really define a corporate culture. I really love Starbucks’ marketing focus on strong environmental awareness and its commitment to local communities. There’s no question that Starbucks strategically ties cause marketing and CSR to its larger branding initiatives.

I wish more companies would act like Starbucks.

OK, now it’s your turn. What would you love to see more businesses do to make the world better? I’ll come back in over the weekend to award the winners.

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  • http://www.communityorganizer20.com/ Debra Askanase

    I’d like to see more businesses reach out to the people that are their customer base and ask them that question! Then, I’d like to see these businesses really bring in those engaged customers and partner with their enthusiasm to create change. In a real, engaged way. It’s a bit of a meta answer, but I firmly believe that all customers want the businesses they love to make the world a better place.

    • geofflivingston

      You and Ken are spot on with a cause marketing future. It’s one of the reasons why I love Simon Mainwaring’s passion. Hope you are doing well, Debra. And thank you for commenting.

  • http://www.facebook.com/people/Gabe-Mac/704620186 Gabe Mac

    I would love to see businesses be more playful. Less work more play. By this I mean that there are a variety of game mechanics that can be utilized in everything from services to products to make our lives more enjoyable.
    Example, why did more people vote for X-factor finals in the US than for the presidential Candidate. One reason is that X-factor had more game involvement and made it easy for people to do it over the mobile network.
    When waiting for a place at a restaurant, why not play hot potato with the reservation holder that lights up?
    Why not make more stairs interactive to make sound or light such as Volkswagen did with the fun theory in Sweden?
    These are some examples, but as a game designer I see so many aspects of daily life that could be made better by designing games around them.

    • geofflivingston

      A funner life seems enjoyable for all people. Why not? What a great vision, please email me at geoffliving @me.com with your details for a copy of Amazing Things Will Happen!

  • Micki

    I would love to see business encourage their employees be more health-minded. Gyms and time to use them at workplaces, a treadmill computer station where staff could reserve time to walk and read email. Some sort of compensation for hours spent exercising; a break on their insurance or prizes. I’m not sure! :) Healthy snacks in the vending machines or a separate healthy snack vending machine in addition to the regular ones. People who get regular exercise are less stressed and people with less stress perform better!

    • geofflivingston

      I think this is a win win for all people. One of the things I like about working on site at Vocus is their fantastic facility. Great gym, classes to work out with, and more. I use it at least twice a week. Great experience.

      Please email me at geoffliving @me.com with your details for your book.

  • http://www.facebook.com/profile.php?id=501456842 Ken Mueller

    I agree with you on the sustainability. I also would love to see every business partner with at least one nonprofit. That nonprofit would not only benefit from perhaps a percentage of sale, or special events, but would also benefit from the promotion the business gives it both online and offline.

    • geofflivingston

      Here’s to a cause marketing future. Great comment, Ken. Please email me at geoffliving @me.com for a book. Best wishes!

  • http://twitter.com/JohnFrost John Frost

    I’d like to see more companies consider all stakeholders in its financial decisions, not just stockholders. There needs to be a sharp turn toward sustainability for its footprint and wellness for its employees. Every business should adopt a school and contribute to better education of our children. and I love Gabe’s comment about being more playful.

    • geofflivingston

      It would certainly change how money us invested. Certainly food for thought. Thank you for coming by and commenting!

  • http://twitter.com/KDillabough Kaarina Dillabough

    I’d like more businesses to:
    Actually do what they say they do.
    Love the people who make their choice of work a reality: customers, employees and family who support them.
    Give, give, give of themselves, their expertise, their time and attention, not for expectation of return, but because it’s the right thing to do…the rewards will follow.
    Realize that talk is cheap and action’s where it’s at: make small, incremental, manageable, measurable changes that improve every day.
    Smile, laugh, play, encourage, forgive.
    Cheers! Kaarina

    • geofflivingston

      Talk is cheap, and it’s getting cheaper (LOL, subject of Monday’s blog). And karmic actions really do stand the test of time, good and bad. I suppose what you are really talking about is authenticity. Please email me at geoffliving @me.com for your book, Kaarina.

      Cheers!

  • pbearne

    Behave as if they are a person and care as person. Then do on to others as you what others do unto me.

    • geofflivingston

      Yes, I see humanization is a continuing issue with companies. So difficult for brands. Thanks for coming by!

  • Kelly

    I wish companies would invest in their employees and have employees want to be stay for years instead of pick up what they need to learn and move on. Employees seem very disposable in the age of contract workers, outsourcing, and keeping people in part-time roles to avoid paying them health insurance and benefits. It would be refreshing for companies to invest in the people who choose to be there. Invest in them as the valuable commodity they are. The lack of loyalty and depth in the employer-employee relationship is depressing. There are no “lifers” at companies any more, no gold watch for longevity. It’s hard to instill loyalty in employees when they don’t feel like their company invests in them.

    • geofflivingston

      I agree. It’s sad how this has created a culture where teams matter little and there is no loyalty… And you win a book. Please email me at geoffliving @me.com.

  • http://www.facebook.com/profile.php?id=1138479844 Hadass Eviatar

    I wish businesses would be more invested in their communities, not so much in the sense of sponsoring things, although that is important, but just giving people the feeling that they actually care about giving excellent service.

    • geofflivingston

      Humanization remains a difficult thing for companies of people. Go figure!

  • http://gearboxmagazine.com/ Brian Driggs

    Sparing Geoff yet another 1,000 word comment, let’s just say I’d like to see more businesses focus on making a meaningful impact in the lives of their employees, their customers, and the communities in which they live.

    I like the idea of smaller, dynamic organizations empowering staff with well above average incomes through the delivery of high-mix/low-volume products and services which exceed customer expectations. Forget “relationship marketing.” I’m talking about real, one-on-one relationships.

    • geofflivingston

      Authentic humanization is a theme throughout the comments. I wish I could give all of you a book, but… You’re one of the winners. Please email me at geoffliving @me.com with your details! Cheers.

      • http://gearboxmagazine.com/ Brian Driggs

        Yay! Can’t wait!

  • Peter Podolinsky

    Companies should find their purpose for existence in the world, which goes beyond generating profits or increasing shareholder value.

  • Candice

    I work in a place where I’m privileged to witness “soul business” on a daily basis:

    where the personal challenges and goals of people within the business (at any level) are as important as business challenges and goals… and are indeed prioritised right alongside them.

    A result of this in my life is:
    * I have grown rapidly in my personal life, and am able to give more to the business, as well as helping me to the point where I can start my own business, (and subsequently have), with the support of my current boss…
    * I will eventually hire people, supporting our country’s economy… a thing that sets my boss on fire with excitement.

    * I will run my business secure in the knowledge that it is not only okay, but GOOD, to run a business with both your heart AND your head, and sometimes it’s not the best thing to leave personal issues at home…
    * I will go on to do great things, finding boundaries to push and ways to give back, thanks to the encouragement of this very attitude in my time with this company.

    It would be wonderful if more businesses adopted this attitude. :)

  • RogierNoort

    Without reading all the comments, which, I’m sure, are great as usual…

    I’d say respect and responsibility.

    And I do not mean to the bottom-line or stakeholders, but, indeed, to employees and environment.
    When companies take (all) their social responsibilities and carry proper respect for their workforce (and clients) and the environment, we’d be on the right track.

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