FINAL-VOCUS_172631_381

INFOGRAPHIC: The State of Digital Marketing for SMBs

Linkedin Google+ Facebook Twitter StumbleUpon Email

One of the things I appreciate about working with my client Vocus is their willingness to try different things. In discussions this past January, we saw a core weakness in the online marketing conversation stories and discussions on industry pain points. Specifically, there was a lack of data.

While online marketing conversations may revolve around Vine or Facebook adding hashtags or Taco Bell’s taco-licking employee, businesses may not care.  So we commissioned a study with Inc. Magazine to determine the state of digital marketing amongst small and medium businesses, as summarized by the above infographic.

The State of Digital Marketing for SMBs (download here) shows businesses have a very pragmatic approach towards digital marketing with a heavy focus towards sales, branding, new customer segments, and finally online engagement, in that order.

Respondents had definite thoughts about what marketing success looks like: 71.2% said sales, 53.7% said leads, and 34.1% said top rank in search.

My big takeaway from the study is that businesses care about revenue and customers, above all else. Everything else is nice to have or a fun water cooler chat,  but is a contributing factor at best.  When in doubt, marketing needs to revolve around ROI and other key perfomance indicators. I guess that’s why they call it business.

What do you think?

Linkedin Google+ Facebook Twitter StumbleUpon Email

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Gated Stars by Geoff Livingston
Downtown Austin at Night by Geoff Livingston
Sunset Over Lake Travis by Geoff Livingston
Austin's South Congress Street Bridge in Twilight by Geoff Livingston
Lake Travis in the Twilight by Geoff Livingston
Cade Martin (@cademartin) Photo Shoot by Geoff Livingston
Cotton Candy Potomac Sunrise by Geoff Livingston
The Lotus Giant by Geoff Livingston
Dee Wong by Geoff Livingston
Morning of the Pink Lotus by Geoff Livingston
Gretchen Schaefer by Geoff Livingston