Flickr celebrated 10 years of serving photos earlier this month, making it an old man amongst social networks. But the photo network is still relevant today, ranking in the top 10 social networks thanks to a resurgence under Marissa Mayer’s watch. In fact, Flickr is now ranked just one spot behind rival photo network Instagram.
In the past two years, Yahoo! redesigned the site to give it a modern feel, added new apps, gave photographers a massive amount of free space (one terabyte), and continues to evolve its feature set. Most recently, Flickr added Creations, an easy way for photographers to create their own Photo Books. The series of changes has produced a visual renaissance.
Flickr has 92 million users now, from amateur to the most professional of photgraphers. Unlike Instagram, Flickr’s robust copyright protection mechanisms provides more experienced photgraphers a safe place to post, in turn attracting higher quality images.
While Instagram may be the place for casual photo sharing and in-the-moment visual hashtagged memes, Flickr offers a search beast and credibility. Google, Bing and Yahoo alike index the site, and offer its images in their results. Tagging drives additional native search traffic, too. As a result, Flickr is a top resource for those looking for creative photos.
In my opinion, Yahoo!’s Flickr may overtake Facebook’s Instagram as the number one photography social network. What a coup that would be for Marissa Mayer.
I post on both Flickr and Instagram, and I can safely say that I have never had an Instagram photo featured in a news story, book, or on Getty Images. My works on Flickr have been featured in three books, twelve were licensed by Getty Images, and hundreds have been featured in blogs around the world.
In fact, Flickr is so powerful that my photo blog regularly outperforms this blog every month. I am expecting my one millionth photo view (none of which include me) early this Spring, outpacing this blog’s page views (which includes the old Now Is Gone blog, launched at roughly the same time as my Flickr blog, but not the Buzz Bin from 2006-9).
The combination of better apps and features, higher visibility to influential photography users, and increased social function gives Flickr the edge over Instagram in my book. What do you think?
Featured image by me, shot in Philadelphia this past Saturday.