Easing Up on the Blog Throttle

A tension exists in my business life.

It’s the tension of new business development versus client work versus blogging. Then there is the creative tension of wanting to finish writing The War to Persevere (3/4 of the way there), shoot more photos, and develop better, more visual blog stories.

Oh yeah, I have a finite amount of time to invest because I insist on being a present father first.

So I’m going to blog less.

Crazy? Maybe.

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But what would you say if I told you that my photo blog on Flickr gets as much traffic in a week as my regular blog does in a whole month?

Perhaps you and others who follow me online are telling me something.

After talking with a few peers who have been around for several years and who enjoy good reputations, I made the decision to ease up on the blogging throttle. I am giving myself permission to blog less.

What does that mean?

Usually, you will still find a couple of posts here a week. But you won’t get three posts at 7 a.m. on Monday, Wednesday and Friday. Only one of them will be guaranteed at a certain time, which is the Monday post. There may be a week here and there where that Monday post is the only one on this site.

I understand the consequence of this decision. I know that frequency drives readership and search indexing.

If the blog was driving new business like it was five years ago, I would not make the move. But, I find leads are coming through my networks these days. Credibility within my circles has been established.

Moving forward, online credibility will come from major initiatives like xPotomac, novels, books, photos, events and certain social networks. The written blog is a part of the recipe, it’s just not the primary ingredient anymore.

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Having built a couple of other more successful blogs in the past few years, I know that even with three or four posts a week, I can’t compete with marketing blogs that post two to three times a day on a pure traffic basis. The content shock era demands frequency to win.

There is one exception, and that would be if I were to start blogging about social media marketing again three or four times a week. However, that’s just something I cannot make myself do. I’ve tried before, and the topic drives me crazy after a few months. Frankly, I struggle writing one or two social media posts a week on the Vocus blog and here. Nor do I think that would be a smart business decision for Tenacity5 Media, and how I envision media evolving.

I could make this a content publication filled with guest posts and different voices. However, that would require ending discussions on many topics, including science fiction and personal thoughts. I don’t want to do that. It may be done in the future somewhere else, but not on geofflivingston.com.

There is still a need to talk, share great ideas, and remain present. When I’ve got something to say, I am going to say it. But I don’t want to blog because I have to or at the expense of other works, a new business opportunity, or client work quality. At a minimum, it should be enjoyable.

So there it is. Expect less frequency here.

19 Replies to “Easing Up on the Blog Throttle”

  1. For me, it’s all about quality vs. quantity. Yes, I know that flies in the face of all that is mighty and good from the stats and analytics world. And I understand the frequency race. But I’d much rather spend quality time with quality blogs/writers than see the endless stream of see-me-hear-me-listen-to-me-buy-from-me that occupies so much of the online space.

    So kudos to you Geoff. Although I’m no way in the same league, nor do I have the reputation you do, I decided some time back that my writing would take a slight turn, I would write when the muse hits, I write for the people who seem to like and appreciate my words. And if that means less frequency, I’m OK with that.

    It’s ironic the timing of this post, because this morning I was thinking about the guru advice about the necessity to post often and regularly. And then I thought about how many blogs I’d signed up for over the past 3 years, and realized…I really have no idea of their frequency, the days they post, what their posting schedule is. As a matter of fact, I’ve deleted those that post too frequently. There just aren’t enough hours in the day.

    Final note; family first…always. Cheers! Kaarina

    1. It is a choice, as with all things. And I am reminded of something Thich Nhat Hanh said, “Do you want to be #1 or happy?” I think the cost of being a top blogger would be too high compared to the other objectives in my life right now, both busness and personal. In the end, I just don’t want to invest the effort, nor do I think the consequence will be significant. It’s freeing to acknowledge that.

    1. I have to finish the novel! It is grating on me! LOL, can’t wait to see you in San Diego, and at the end of April.

  2. Maintaining a balance between writing and real life is always a challenge. This post was well timed for us since we just changed our own publication schedule to accommodate the real world.

    1. I am not alone! Actually, I’ve seen a lot of the original blogging corps fade over the years.

  3. Hmm, I might be writing a very similar post within the next week…more to come. But congrats on hitting that critical mass where you are getting enough referral work through an established, trusting network.

  4. Great call Geoff. At the end of the day, a hobby. It is to some extent biz dev, a creative outlet and a Launchpad for debate, conversation, rabble rousing and changing the game. But if you’re not blogging for YOURSELF first and foremost, you’re better off not blogging at all.

    Regular conversation is one thing but it’s never worth being addicted to traffic or the expectation that the real value of your content is driving that. 2004 was 10 years ago and we now have multiple platforms to get our thoughts, theories and biz ideas in front of our target audience. You also have the acumen and access to guest post and opine on mainstream blogs/publications.

    It’s interesting to see that you get more hits on Flickr. But you’d likely also be amazed to find more daily traffic to a RebelMouse (or similar) site aggregating your existing online and social presence.

    But does traffic mean engagement (commenting, sharing)? It appears not in this current era of blogging as we know it. Seth Godin being the exception — his blog posts get shared as much as many top mainstream media articles do at the top of each morning. And I mean no disrespect when I point to Godin as a great model for how to not overthink/reinvent the wheel every time you publish (blog or book)

    1. I see less and less commenting across the board in almost every blogs. I think people have moved on from the blogging craze as a primary social media conversation form, and are using social networks as the means.

      Personally, I think the access to other sites affords me the luxury of chilling the eff out, which is much needed. LOL! Thank God. Hope you are doing well, man!

  5. Sometimes less is more. There are only so many hours in the day and when you have a child, the Dad hours are precious.

  6. It’s family and fatherhood Geoff. Our true purpose here. This same struggle is what killed B2Bbloggers.com. At the end of the day though, that’s been just fine with me. Be well.

  7. We all have to work to find the right balance. My hosting company has made my hair fall out this week because of issues there but some of it has been welcome because it forced to me to slow down and step back.

    It is nice not to be chained to the desk.

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