About

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A former journalist, Geoff continues to write, and has authored four books. Most recently he published his first novel Exodus in 2013, co-authored Marketing in the Round, and wrote the social media primer Welcome to the Fifth Estate.

Professionally, Geoff founded Tenacity5 Media, a marketing consultancy serving companies and nonprofits. He has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised numerous start-ups, mid-cap companies, and nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, the Philanthropy 2.0 Project, Tekelec, Network Solutions, Vocus, the Washington Nationals, and Sully Erna (Godsmack lead singer).

Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. He also started and sold social media boutique Livingston Communications (2009). He was won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, as well as an Axiom Award for Now Is Gone.

Geoff is a regular conference keynote and panelist. He has presented for Mashable, Social Media for Nonprofits Atlanta and Boston, MarketingProfs, SUPERCOMM, CES, Penton Media, TEDx Peachtree, Procter & Gamble, Comcast, Dell, the U.S. Army (three different commands), several PRSA chapters, several Social Media Club chapters, three Social Media for Nonprofit conferences, several Ignites, Mid-Atlantic Marketing Summit, SxSW, NTC, Vocus, Radian6, Hubspot, SAIC, GDIT, the Robert Wood Johnson Foundation, the Project Management Institute Europe and Middle East, the New Media Nouveaux Conference, Nonprofit 2.0, BlogPotomac, BlogOrlando and the Direct Marketing Association of Washington.

The opinions expressed here do not represent my clients’ views and are strictly my own.

Comment Policy: The discussion on this page should be provocative enough to encourage questions, disagreements, and meaningful dialog as to whether we are right or wrong. It’s not about being safe, it’s about pushing the envelope, thinking and, hopefully, learning. However, personal attacks won’t be tolerated and will be deleted. Thanks for coming by and visiting.

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Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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My Photos

Queen of the Hay Bales by Geoff Livingston
Piglet Comes Home by Geoff Livingston
Yield to the Twilight by Geoff Livingston
Patagonia River Valley Re-Edit by Geoff Livingston
Veterans Memorial Bridge in Blue Soft Edit by Geoff Livingston
The National Aquarium in Baltimore HDR by Geoff Livingston
Paul Duning, Capitol Communicator (@capitolcom) by Geoff Livingston
Flowers and Falls by Geoff Livingston
Sunrise at the National Aquarium by Geoff Livingston
Baltimore Rising by Geoff Livingston
USCFC Taney at Sunrise by Geoff Livingston