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The 4 Challenges of Cause Marketing

Posted on: May 21st, 2012 by Geoff Livingston 18 Comments

Downtown Chicago

Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs.

Customers want brands to invest in marketing, that much is clear. There’s enough data out there that shows that people love brands that invest in their community’s general well being (skip ahead if you want to see the stats). Yet brands struggle weaving cause marketing and corporate social responsibility programs into the fabric of their marketing communications.

Some of the cause marketing problems facing corporate brands include:
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Death by Silo

Posted on: May 16th, 2012 by Geoff Livingston 7 Comments

Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply and drive home their point.

Hugh McLeod agreed to do a Gaping Void cartoon interpretation of Marketing in the Round. Here’s what he drew. It’s so strong, I couldn’t write a 500 word blog post to it. The creative spoke for itself. But in the spirit of Mad Men I did riff on it and wrote some brief ad copy.

Death by Silo

An uncoordinated marketing campaign launch wastes valuable resources. Communicators must integrate across silos to develop strategic multichannel marketing programs. That’s why we wrote Marketing in the Round. Learn more today.

What do you think of Hugh’s Marketing in the Round cartoon?

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