New Case Studies Added

We try to feature social media marketing case studies on Now Is Gone.  Though this list is far from comprehensive for all the great work being done out there, it continues to reaffirm the power of this medium.  We’ve recently updated the Case Studies Page (see tab in the masthead) with these case studies: Sony drives approximately 11,000,000 million visits to 30 Days Night moviecontests page using Facebook widget (reported by Jeremiah, January 29, 2008) Nokia’s Mosh creates more than 200,000 rabid friends, almost 30 million downloads through crowd-sourcing initiative (reported by the Buzz Bin, March 3, 2008) The Human Capital Institute uses its liveblog to engage its membership, determine if they are social media savvy, Livingston Communications (March 18, […]

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Three New Case Studies

There are three new case studies housed here on Now Is Gone. The Gold Group brought is Five Lessons Learned from the SIGGART campaign, a social media effort revolving around eco-friendly water containers. I love case studies that feature hard numbers. Check this out: SIGGART drew more than 12,000 visits from about 8,000 people. Each visit was a whopping 17 minutes on average; compare with Nielsen’s most recent benchmark of 49 seconds per average U.S. web visit. In total, SIGGART was viewed for 204M user-minutes or, we’d like to offer, 204 mums. Lewis Green documented how blogging has benefited his business. How is this for hard numbers? “L&G Business Solutions increased revenues by 100 percent in 2007 over 2006, 40 […]

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Corporate Social Media Links: Three New Case Studies

The Gates Foundation has been using a wide variety of social media tools to get the word out: Facebook, MySpace, YouTube videos. The goal: Change perception of Generation Y towards education issues for the forthcoming presidential election. The results?  More than 80K YouTube views, significant community development on Facebook and MySpace, and 4,000 information kits ordered. Kyle Flaherty brought us this Social Media Case Study: CMP’s TechMash. This was a micro campaign targeted at a very small community.  What I liked about it was that it used a variety of social media tools to produce an actionable result: with direct access to more than 100 people to attend the TechMash show next year. Kyle’s goal is to continue this effort and garner 400 by spring time. Yesterday, […]

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