Archive for the ‘CSR’ Category

We First’s @simonmainwaring on Cause Marketing

Posted on: January 21st, 2013 by Geoff Livingston 2 Comments

Simon Mainwaring

I first met Simon Mainwaring in Boston in September, 2011 when we shared a keynote on best cause marketing practices (thank you, Katya). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing.

His bestselling book We First is a must read for anyone who believes that businesses play a role in their larger community. I wanted to check in with Simon, and see how the We First project was coming along. Here’s what he had to say…

GL: How has We First been embraced by the business community?

SM:Outright the business community has been very kind and open towards We First, welcoming both the book and its message. That said, the purpose of We First is to contribute towards substantive change through which the private sector tempers excesses that compromise the lives of others and does more to contribute towards positive social change.

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Geoff Livingston on Google+

Win a Copy of Amazing Things Will Happen

Posted on: January 11th, 2013 by Geoff Livingston 24 Comments

Amazing Things Will Happen
Image by Aliza Sherman

My friend C.C. Chapman released his second book, Amazing Things Will Happen. Continuing a tradition of book give-aways here, the five best answers/comments in response to C.C.’s question will receive a complimentary copy of the book from me (and Amazon).

First, let me say, Amazing Things is a great read about how to make your dreams come true. I thought it was the blogger’s version of the Artist’s Way. Amazing Things is full of ideas and tips to spark, complete and enjoy that next success. It’s a fast and enjoyable read.

Perhaps most importantly, the book sparked me to re-engage in a personal project that I had left fallow for years. I realized the time would never be right unless I made it so. Fate doesn’t just happen, we have to do the leg work. C.C. reminded me that all of my successes were because I ventured forward.

If you don’t believe me, see what the Washington Post had to say about it.

C.C.’s question for you:

What would you love to see more businesses do to make the world better?
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Geoff Livingston on Google+

Komen Arrogant In Denial

Posted on: June 3rd, 2012 by Geoff Livingston 23 Comments
devil.jpg

At last week’s Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. Komen for the Cure. Susan G. Komen for the Cure seen a 20% decrease in corporate sponsorships over the past year, but blames the economy rather than the very public fiasco it experienced when it pulled funding from Planned Parenthood.

Lucero’s statement met an audible gasp from the Cause Marketing Forum audience.
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Geoff Livingston on Google+