While Meerkate and Periscope will empower content creators to produce many bad videos, there is an opportunity. It’s time to experiment!
Image by estacey The deployment of technology and media to successfully capture the Brothers Tsarnaev remains a subplot in the incredible Boston Marathon bombing manhunt. Closed circuit television, triangulating cell phone signals, rapid identification, calls to the public for help through mass media, and civic reporting (including family members) used to hunt men in the streets is the stuff of dystopian science fiction. Really, it’s the Orwellian nightmare of Big Brother realized. The public loved it. Fears allayed, justice to be served, lives resumed.
Welcome to the Fifth Estate by Geoff Livingston It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! Please feel free to download the book here. The password is “Fifth.” I’m sorry that it’s only available to you in this PDF format. And per the issues link, please forgive any typos. From a content perspective, the Fifth Estate offers the deepest dive into social media of my three books. Here’s a glimpse: A fantastic introduction from Mashable’s Chief Strategy Officer Adam Ostrow. The first […]
Pew released its annual State of the New Media report highlighting a continued decline in all forms of journalism except online. Yet online reporting has come with an increase in journalists using social media. My client Vocus issued its fourth State of the Media report last month, revealing a strong synergy between traditional and social media. What was once viewed as an either or choice is now irrevocably intertwined as a powerful synergy of content and fan engagement. Traditional media outlets from newspapers and magazine to broadcast use social media to distribute news and engage their readers. For example, a vast majority of reporters use social media to report and to promote. Over half of respondents use social media primarily […]