How Rob Whittle wrote Pointer’s War. An author’s tale of exploration and writing.
The following is a guest post by my friend Jay Baer, a hype-free social media and content strategist, author, and speaker. He just released a book called Youtility (check out my review here), and is out and about quite a bit these days. So I thought it would be nice to shed a little bit of personal light on his story. He graciously agreed. Read on to learn about his journey and how he used helpful marketing to move across the country. Plus, get a free excerpt from his newest book, Youtility: Why Smart Marketing is About Help not Hype. I know a lot about Arizona. I lived there from 1970 until 2010, with residences in Lake Havasu City where I was raised […]
The following is a guest post by my former colleague Andrea Weckerle, the founder of CiviliNation, a nonprofit organization dedicated to fighting online hostility and character assassination. Her book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks was released in February. Every single day we see example after example of online attacks against individuals and organizations. It’s as though people have forgotten, or possible never even learned, the art of disagreeing with another’s position or point of view without devolving into personal or reputational attacks against the other side as a means of expressing their displeasure. What’s interesting is that when we think about online attacks, we often focus exclusively […]
Instagram is at the forefront of the visual media revolution, challenging norms on text heavy social networks. Facebook’s acquisition of the network and its ensuing growth legitimized the visual communications revolution, and challenged brands across America to change the way they market. My friend Christian Adams wrote an eBook on visual storytelling called InstaBRAND, and it’s pretty damn good. So I asked him to guest blog and share some insights. Here’s Christian’s post. 2013 will be the year you start to see a noticeable change in content marketing strategies. Are you prepared for the shift? When I started writing my eBook, InstaBRAND: The Ultimate Guide To Visual Storytelling Through Instagram I felt there was something missing in the world of […]
Image by Lune Rambler The following is a guest post by Erica Mills. She created a low cost tool called the Marketing Tree that forces you through a strategy process. I thought it was pretty cool, and asked her to blog about it. Please welcome her. Bonus miles, the three best comments will get a Marketing Tree process mailed to them. Since we don’t really know each other, it’s probably rude of me to say that your marketing stinks. Fair enough. The thing is, I’ve taught thousands of organizations and businesses how to do effective marketing and here’s what I can say: your marketing might not stink, but you’ve probably got some Extreme Marketing Mayhem going on. Why the mayhem? […]
For every view of the Faces of MBC video, Genentech will donate $1 to breast cancer research programs to help fight metastatic breast cancer. by Justin Goldsborough Close your eyes for a second and lean your head back. Now imagine. Imagine you’re a mom with a lovely daughter and a son on the way in the next year. Imagine you’ve landed a great corporate job and are enjoying the success you’ve worked so hard for. Imagine you’re 35 years old. In the prime of your life. And while you’ve accomplished a lot, you still have so much to do. So many places to go. Now imagine you’re in the doctor’s office. Something’s wrong, but you aren’t quite sure what. And […]