This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.
Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.