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The Quality Boom

Content publishers realize the need to produce complete stories with multiple types of media assets. That means quality producers will be in demand.

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Weather Channel

The Marketing of Winter

A victim of its own successful Internet applications, the Weather Channel has lost significant percentages of its won traffic. To make its content more accessible, we know have winter stroms with names and polar vortexes.

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People Need Content

People need content. To beat those who already have frequency, the most sizzle, the best personalities, and overall distribution strengths, you have to change the rules.

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Automation Is Everything But the Machine

When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.

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responsive-design

So You Are a Marketer

2014 is the year of separation. Clients will start qualifying vendors by their ability to deliver a mobile experience. In the post social media revolution era, talking responsiveness is cheap. Sites speak louder.

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A New Novel from Geoff Livingston

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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Tonight's Moon by Geoff Livingston
Tonight's Moon by Geoff Livingston
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