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Show and Demonstrate, Forget the Tell

Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.

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When the Last Pillars Fall

An editor tells reporters to invest less time and copy in their stories. Another is fired for failing to force her reporters to work with sponsors. The changes at Reuters and the New York Times are not encouraging moments for quality journalism.

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When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

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A New Novel from Geoff Livingston

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101 Things, a Bucket List

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Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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The Steamboat Cherry Blossom by Geoff Livingston
Potomac Marina Sunrise in Red and Purple by Geoff Livingston
Morning on the Marsh by Geoff Livingston
July Sunrise at the Marina HDR by Geoff Livingston
The Sweet Smell of Summer Flowers by Geoff Livingston
July Sunrise at the Marina by Geoff Livingston
United States Patent and Trademark Office by Geoff Livingston
USPTO Office Geodesic Fountain by Geoff Livingston
Dentzel Carousel in Full by Geoff Livingston
Geodesic Dome by Geoff Livingston
Dentzel Carousel in Motion by Geoff Livingston