14270369161_4e28e25f00_b

Show and Demonstrate, Forget the Tell

Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.

Read more
Linkedin Google+ Facebook Twitter
360592581_1d1549b4ba_b

When the Last Pillars Fall

An editor tells reporters to invest less time and copy in their stories. Another is fired for failing to force her reporters to work with sponsors. The changes at Reuters and the New York Times are not encouraging moments for quality journalism.

Read more
Linkedin Google+ Facebook Twitter
14153468811_78e7f9eea3_b
Read more
Linkedin Google+ Facebook Twitter
13610617433_18b4967c0a_b
Read more
Linkedin Google+ Facebook Twitter
3067755419_86c8118be6_o

When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

Read more
Linkedin Google+ Facebook Twitter
13651113365_8284223c8c_b
Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

From the Top of the Rail Station by Geoff Livingston
High Roller by Geoff Livingston
Walk Down Google Way! by Geoff Livingston
The Desert Sun Rises Over Las Vegas by Geoff Livingston
Chilling Under the Redwood Trees by Geoff Livingston
Astronaut Teddy Wins the President's Race at Nationals Park by Geoff Livingston
Shinola CEO Jacques Panis Explains Detroit Recovery by Geoff Livingston
Brian Solis Interviewing Jacques Panis at SxSW V2V 2014 by Geoff Livingston
Brian Solis and Jacques Panis Keynote Conversation at SxSW V2V 2014 by Geoff Livingston
Android Wins! by Geoff Livingston
MIrror Ball in Blue by Geoff Livingston