Forced Narratives

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Maria Popova celebrated nine years of her fantastic blog Brain Pickings last October. In her celebratory post, she listed several really important life lessons. One really resonated with me: “When people try to tell you who you are, don’t believe them.” These moments — forced narratives if you would — are very dangerous because they test your own vision.

I read the post shortly after someone dressed me down and told me what they thought I was all about. There was nothing kind about it, and frankly it was a pretty disappointing experience. This person may have spent a total of 2 hours of time with me, and knew nothing about me.

If I embraced this person’s views as truth — as I would have 20 years ago when I was first starting my career — then I would have been crushed. Instead, I was able to see the forced narrative for what it was, anger and a last attempt at control.

In her post Popova stated, “assumptions made by those that misunderstand who you are and what you stand for reveal a great deal about them and absolutely nothing about you.” It’s not for me to judge the other person, but the moment offered a powerful reminder to stay grounded in my own belief system.

It’s a Long Road

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I am at the halfway mark on my career lifespan if you were to assume that 65 is the assumed age of retirement. Frankly, I don’t think I ever want to completely retire, but the point is that one’s working life lasts a long time.

There are some people who walk the entire journey with you, but they are rare and often hard to recognize. I assumed some very like-minded people would be great colleagues my whole life and we pursued different paths. Other people who you didn’t think would be periodic players over a period of decades become just that, people who watch you and you watch them.

One thing you learn about people is that rarely are they one dimensional. Can you imaging if people said Leonardo Da Vinci was only a great painter, that he couldn’t do anything else? And Da Vinci believed them? How many inventions would have been lost to this world? His art would have been all the world had seen. Of course, just having the Mona Lisa wouldn’t be too bad ;).

When you watch a person over time you see their many sides. They are not just a writer, but also someone who can teach other people to write, and lead them to accomplish great things, a manager of sorts. As time progresses, they have a family and they become better able to administrate or become more tolerant of politics.

The point is you see many dimensions to a person. Not all of them are good either, but at the same time every person has strengths and weaknesses. The best come to terms with their weaknesses or at least come to understand them well enough to play against them. You learn to appreciate others for their respective skills, paths, and evolutions.

And when someone simply pushes a person you know into a label, a sense of disappointment rises. They don’t know Joanne (or Joe, if you prefer). And they don’t because they haven’t walked that long road with them like you have.

The Power of Introspection

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It took me a long time to publish this post, four months really. It took that long for me to understand the full power of that moment, that dressing down, and how I carried it with me.

Over the past few months I have been journaling pretty regularly, three or four times a week. It’s a fruitful exercise that helps me stay grounded on business, work through scenarios, and understand some of the emotions I experience as I move out of the agency entrepreneurial part of my life and into this next phase.

One of the biggest challenges I worked through was a sense of failure. But I have to tell you the biggest failure I experienced was not the loss of individual opportunities or even the painful end to Tenacity5. The biggest failure was my lost sense of qualification. That is what came

I used to look at opportunities in depth and really qualify them, not just to see if they would come in, but also to see if they were a match from a culture and offering standpoint. Really, this is sales 101. Anyone who is experienced in sales knows this, and I knew it, too.

Somewhere along the Tenacity5 journey I stopped doing that. And along that journey work became a grind. We took on projects we hated, and worked with companies that maybe we shouldn’t have. Unfortunately, that behavior continued after it ended, for a couple of months at least.

See, here’s where that dressing down comes in. If I listened to my gut, then I would not have entered into that relationship. I sensed trouble before it happened. There was a major cultural and ethos mismatch, and the warning signs were crystal clear.

When I think of that moment and the person in question, I don’t think about their forced narrative. This person has not walked that mile in my shoes, and cannot possibly understand my perspective. At least not yet.

Instead, I consider their roasting as a gift, for it reminded me to stay true to myself and qualify my opportunities well so that I select work opportunities that I truly care about, and with the people whom I can help the most. In the past two months, I have walked away from several business opportunities — including a full-time job offer. They were not matches. I believe the lesson has been learned.

What do you think about forced narratives?

Consulting and Photography in 2016

 (Geoff Livingston)

(The Space Shuttle Discovery)

Several folks have asked what I am doing now on the professional front in the post Tenacity5 era. I am focusing on independent consulting and photography in 2016.

Consulting remains my primary focus as it is my most valuable skill, and the one companies need the most. Give them what they want as they say, and it is something I feel very comfortable doing. I will say that I am being a bit more selective about clients as it is just me, specifically no ongoing community management accounts or the like.

This also means I will not build a new agency or a larger marketing company. Part of my reasoning to end Tenacity5 was that I did not want to invest the energy into starting a new company anymore. That remains as true now as it did six months ago. However, I am keeping the Tenacity5 site up to describe the services I am offering, but have deleted the primary Tenacity5 social media properties.

What About the Photography?

 (Geoff Livingston)

(Early Morning at Pier 3)

On the photography front, I am getting hired more frequently as a pro photographer, which is awesome! In fact I have three jobs this week alone, which is pretty cool. Overall, photography makes up about 10-15% of my current income, and for that I am grateful.

However, the fine art and landscape photography, while certainly a driver of social media engagement, is not producing great amounts of revenue. I believe this is in part due to distribution.

Combined, the photography is not enough to earn a living. I am exploring some possible gallery and distribution methods, but none of these will be a quick fix. Even if I am able to get my own space, I don’t anticipate that photography will become my primary business. Things could change, you never know, but for now it’s a nice secondary revenue stream.

If you want to help with my photography business you can buy or license a photo, or you can hire me to perform work for your business or custom portrait shots. I am referring personal events to my friend Camille Catherine.

What About a Job?

 (Geoff Livingston)

(Under the El)

I did conduct a job search for several months, and while there were some near misses, things have not worked out. Some of the experiences reminded me of why I left corporate America 10 years ago. Perhaps that’s a good thing.

Rather than continue the search, I have stopped looking completely. There will be no commute for me. Instead, I am taking the aforementioned consulting and photography route. I am able to do this thanks to my wife Caitlin, who successfully rejoined the government contracting community this past October.

That does not mean I won’t take a job or won’t listen to opportunities, but it is no longer a direction I am actively seeking.

I do want to thank everyone who inquired about what’s going on. You are good friends.

Merry Christmas

Have a safe and merry Christmas, folks. And if this should be my last blog for the year, be safe and enjoy your New Year’s eve celebrations, too.

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If you’d like to see all more of holiday photos from the 2015 season, check out my whole gallery on www.geofflivingston.photo. You can get 30% off any of my photos using the HOLIDAY2015 code on the site.

Cheers!

 (Geoff Livingston)

A New Blog and Approach for 2016

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You’ll probably notice a new simple blog design on the site. The revised geofflivingston.com reflects a greater focus on photography, and less on books and writing as a whole.

This reflects an anticipated larger strategic shift with my own activities online in 2016. Next year will bring a professional change. With it will come a reduced focus on marketing personal consulting services. I will reveal more when I can.

As a result, at some point during the next year I anticipate letting myself off the hook for a weekly post, and will simply blog when I have something to say. I know people like to interpret these things and go off and write posts about bloggers quitting and riding off into the sunset. This is not that. It is not a resignation, nor the end. Instead, it represents a maturation and an evolution.

There are two drivers behind this change.

Purpose

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The aforementioned personal change will likely push any personal blogging to other venues, a corporate site, my Huffington Post blog, and/or my LinkedIn blog. If I am not marketing, building personal influence, or trying to prove my worth as an individual blogger for some other reason, then weekly blogging is a habit.

There are a variety of reasons for that habit, from maintaining a consistent presence to making sure my writing skills don’t get rusty. The truth is I will be writing, again probably elsewhere. So the only reasons to continue are to build personal influence, which frankly doesn’t interest me very much.

Keep in mind, this is not a new game for me. I don’t see much value from getting free Doritos, conference passes, and movie tickets because I am an “influencer.”

When blogging here does become something I do on my own time, it becomes a time eater, a hobby. My top two concerns will be my child and my professional activities. And I have another hobby which actually produces a dollar now and then, one that I find is less time consuming and more enjoyable, at least right now: Photography.

After regular periodic blogging for so long (see below), it is time for geofflivingston.com to become a true personal blog. That means only publishing when I care enough to write something. Writing when I have something to say effectively right sizes personal blogging to where it belongs.

I’ve Been Around Too Long

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In April, I will celebrate/mourn 10 years of blogging. I have used blogs to weigh in on industry issues, market my services, help causes, and in the latter few years, add my voice to societal matters.

Blogging was unique when I began. Now it is a crazy evolving mess. That probably reflects content shock, and the corresponding impact information glut is having on the interwebs.

In the end, writers write. While I may be a marketer and a photographer, my core skill remains writing.

My experiences blogging and marketing over the past ten years have taught me one thing: A blog is just a means of publishing, nothing more, nothing less. It is an online Gutenberg press that allows people to comment on and share posted media. It’s always been that way. How marketers use or abuse the form is up to them.

My words will still have a venue if I need it. And if I am still active on social channels — and I will be — then my friends and community will still welcome those words, infrequent or not.

So blog I will. When I want to. I guess that’s what happens when you become a cranky old blogger ;)

Sunsetting the Tenacity5 Brand

I am publishing this post with a profound sense of sadness. Over the past six months, Tenacity5 experienced a lovely spike in growth. It was followed by an epic collapse while I was in Africa, creating a challenging situation.

Some of the issues had to do with client acquisitions and reorganizations, but I would be lying if I didn’t note that some of our own mistakes contributed to this situation. Though they have been corrected, we have been grinding through the current slump for several months. Now I have decided to sunset the brand at the end of the year.

My decision to do this lies in three factors:

1) We’re not making great money.
2) The work we are getting is tactical and not highly engaging (social media community management, blogs, white papers).
3) The amount of effort needed to turn the company around is extremely demanding for a middle-aged man with a family.

Frankly, any one of these reasons would not be enough to stop me. Even two might be worth grinding through. All three, however, have forced some deep introspection and a decision to return to independent strategy consulting short term; some photojournalism work; and a new, more enjoyable challenge long term. I guess tenaciousness has its limits.

Erin Feldman will inherit our remaining content marketing accounts and execute on them through the rest of the year (and hopefully beyond). She is a fantastic marketing program creator and writer. I want to thank her for all of her hard work over the past two years. Erin is literally the best employee I have ever had, and a tremendous team player. My hat is off to you, “Write Right”.

We will keep the Tenacity5 site up for any residual leads. Peace to those who have supported us during the past two years. I am grateful for our experiences together.

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Call Stanley, Livingston Is Heading for Africa!

“Dr. Livingstone I presume?” It’s a famous quote, but did you know that H.M. Stanley was incorrectly cited as saying this to Dr. David Livingstone when he found him on the shores of Lake Tanganyika.

Almost 150 years later, a different Livingston will be heading to Africa, specifically Kenya on business. I leave this Wednesday, and hope to tell you a little more about that part of the trip in the next few days.

After that portion of the trip concludes on June 18, I will visit Tanzania and check off one of my bucket list items, which is to see the snows of Kilimanjaro (I blame Hemingway for this one). I will also take a brief safari in the Ngorongoro Crater.

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The latter portion is a personal photography project. It comes at an interesting time as I intend to use these photos to help conclude the 365 Full Frame Project, which ends on July 10. It’s hard to believe that almost 11 full months ago the project began with this cathedral photo on the 365 Full Frame site. What better way to cap this photographic odyssey than with a series of epic photos from Africa?

Internet access will be sporadic. Until I return, you’ll need to send a modern H.M. Stanley to find me. A couple of posts have been scheduled here, and, for those who are interested, the 365 Full Frame site is set to go on autopilot with a daily posting while I am gone.

For the few that follow me regularly online, please forgive my absence. Cheers!