Archive for the ‘Me, Myself and I’ Category

Run for Water: Two Weeks Into Training

Posted on: March 3rd, 2010 by Geoff Livingston No Comments

Beagle Channel

I work out a lot and 6k or 3.73 miles doesn’t seem like a long distance, but running is a completely different kind of exercise. So I decided to train in advance of Washington, DC’s Dow Live Earth Run for Water on April 18.

Why 6K? It’s symbolic of the distance Africans traverse every day for fresh water, a major daily task. The Dow/Live Earth effort will benefit a ton of charities working on water issues.

I began running and cross-training per the Active plan recommended by Live Earth.

My legs were so sore the first run! I actually ended up going to Fleet Feet and getting new shoes, which have much more cushion. Since then no problems…

Last week during my business trip I took the shoes to the Bay Area. All in all Yesterday was my fifth run, and I am a little ahead of schedule with 30 minutes of running down. I estimate my pace at a mile every 10-12 minutes, so I am roughly 2/3 of the way there.

I feel confident that the 6k will be a piece of cake. Best yet, and I am actually starting to enjoy running.

Geoff Livingston is a regular contributor to the Live Earth blog.

Popularity: 15% [?]

Confessions of a Start-Up Junky

Posted on: January 7th, 2010 by Geoff Livingston 22 Comments

Geoff Livingston in Palermo

Confession: Giddy joy pervades my fingertips these days. The reason? The challenge of starting anew.

See, I’m a start-up junky. And next week my two partners and I are launching our newco. I can’t wait!

I’ve been engaged in start-ups since 1996, when I joined CommunicationsNow as an editor to successfully launch several publications serving the wireless industry. Then I did a stint as media relations manager for a dot-bomb in Southern California called IPNet Solutions.

This past decade saw the successful launch of Widmeyer‘s Design & Advertising practice. After that I helped get Sage Communications‘ PR practice off the ground. And most recently, I started, built and sold Livingston Communications, a social media boutique.

The Next Venture

So with my sixth venture (second as owner), what have I learned? What five suggestions will I bring to the table that will benefit my partners and clients?

1) Do what you love! Most people hate their jobs, but if you own your own company, then that’s your fault. In fact, it’s all your fault. There’s no one to blame, so make it worth loving!

2) Love your critics/enemies, too. Plenty of naysayers out there will tell you that it will be hard, that most newcos fail, etc. This time, it’s “Well, the economy is not that great,” or “Your focus won’t yield the most cash.” These people should be seen as a) sources of information about possible weaknesses that you can address, and b) points of inspiration.

Listen to criticism even if it burns. They may be right about your offering, and don’t you want to address that?

Conversely, I always love winning when I’ve been told it’s unlikely or impossible. When I receive resistance from naysayers, it only fuels me. To me, success comes from personal commitment to achieving a goal as opposed to what other people tell me I should be or can achieve. Many times the reasons find basis in their own fears.

3) Play to your weaknesses. If you’re not good at something, own it. Then outsource it or hire people to fill that role. In this new entity, my partners’ strengths play to my weaknesses and vice versa. I am very grateful for that. Now I can focus on areas that I truly excel in.

4) Embrace failure. Most of the companies I’ve been involved with sustained themselves or were sold, so ultimate failure is not my experience. Failing is. Failure in ventures always happens, but serves as the experience necessary for improvement and excellence. The question isn’t whether you will fail or have disappointments. It’s how fast can you get up, and evolve.

5) Don’t get set on facts. Markets change, people change, situations change, everything changes. The only thing in life and business that you can be certain of is change. Be ready to handle the comings and goings of relationships and situations. Impermanence is the rule of thumb.

That’s my big five, the rest stay in my head for now. But if you’re an aspiring entrepreneur, please read Pam Slim’s Escape from Cubicle Nation. It’s the best book I’ve read on the topic.

Popularity: 20% [?]

The Argentine Experience

Posted on: January 3rd, 2010 by Geoff Livingston 11 Comments

Argentine Patagonia Sunrise

What a country! One month was just enough to really get a feel for Argentina; and yet not enough. It’s a place you miss as soon as you leave. You feel like that part of your soul has been denied a crazy, yet beautiful romantic journey.

The seductive tango, the gritty streets filled with young hipsters, the unbelievable quiet in the almost abandoned country, and the gorgeous regal mountains and glaciers earned permanent places in my heart. Such is the spirit of this Italian infused Latin culture.

It really seemed to be two trips; the cosmopolitan Buenos Aires and the absolutely stunning Patagonia (for the purposes of this review, includes Tiere del Fuego region). I spent roughly two weeks in each part, so I will split my narrative accordingly.

Buenos Aires

La Flor del Planetario

The trip included two stints in Buenos Aires; five days alone before Patagonia and nine days afterwards with Caitlin. I can safely say Buenos Aires is a town for lovers, and not the best place to be alone sans your spouse or partner (unless you are looking for wild nights). After a few days, I welcomed fellowship with some ex-pats I had met. Speaking of, it seemed like Americans were everywhere.

San Telmo Street Fair

The art can be good, but this is not what Buenos Aires is about. Instead think experiences! First of all, it’s a city that’s meant to be walked with gorgeous landscaped parks, beautiful people, and a gritty nature. While well tattooed with graffiti, the primary neighborhoods of Palermo, San Telmo, Recoleta, Puerto Madero and Microcentro are pretty safe so nights can be enjoyed, too.

The people of Argentina bestow kindness. The people tend to be very fair in complexion and look Mediterranean, showing strong European roots. There’s an undercurrent of dissatisfaction and corruption, and a healthy fear of the past amongst the people. But they go out of their way to make you feel welcome. Anti-American sentiment runs relatively low, though it’s still present. Like most foreigners, they hated George W. Bush.

The Tango

You can’t miss the tango culture in Argentina. Tango seems to mix Latin sound with Italian opera, a fitting mix given that 60% of the BA population has Italian roots (Even the Spanish is spoken with an Italian accent). The sounds of tango subtly weave their way through the streets. Dancers, street artists, clubs and shows revolve around tango. The romanticism of tango is well earned; it’s a sensual dance that pulls at your heart even watching from afar.

The food? Well, traditional parilla made me long for my childhood. Natural grass fed beef really does taste better, and so do milk products like ice cream. Speaking of, this is the best place in the world to get ice cream. Seriously. We found the local soul food joint – greasy empanadas! Man, were they good. Coffee was certainly better than most countries, though Starbucks has invaded. And the legendary caramelesque Dulce de Lece was outstanding.

The rest of the food I could do without; especially the Argentine pizza which pails in comparison to NY or real Italian pizza. And hit or miss service made eating out a variable proposition.

Patagonia

Guanicos in the Chilean Patagonia Mountains

For me, this was the real jewel of the month. Patagonia’s just stunning. All of the words cannot tell you the beauty of this place. But luckily, I took lots of pictures, so many that I will be editing Patagonia shots for weeks! The photos in this post are just a couple of early examples. Still here are some thoughts…

The region is somewhat dry, filled with desert air and a strange kind of tundra. It looks like Utah to some extent with wild wind and glacier cut landscapes. Crowning all of it lies the majestic Andes mountains, which have a blue hue to them. The forests are ancient, stunning you with their magical essence and invoking memories of Peter Jackson’s Fellowship of the Ring.

It’s so peaceful out in the woods skirting the Andes. There are few people outside of the parks, and on legendary Rt. 40 we had periods of hours where we might see one or two cars. The 18 hour days and glorious, brief star-filled nights have such an amazing air of grace and serenity to them. It’s hard not to feel nostalgic whims about the great forces that created it all.

Monte Fitz Roy

By far, the best park with a fantastic set of views was Glacier National Park, just outside of the quaint El Chalten. Not visited by many, this place still has an air of rustic beauty to it, and the weather was permitting so I got some incredible photos of Monte Fitz Roy (above) and Monte Torre. It was during this segment that I got to walk on a glacier, which is a pretty crazy experience!

Perite Moreno Glacier

Speaking of glaciers, the Perite Moreno glacier (above) is everything it’s said to be. Sixty meter high and a couple of kilometers wide, this glacier is HUGE. Neighboring town El Calafate is a big tourist trap so look out.

Chilean Patagonia Sunset

Next was Chile, and the famous Torres del Paine park, some jokingly call it Earth of Pain. The W circuit trail goes through the valleys surrounding the two mountains above. It certainly can be painful, let me tell you. OWWWW! Unfortunately, we did not get good weather here, experiencing some of that true Patagonia wind and rain. Chileans seem much more business like in their park, which had pluses and minuses to that. Most notably, high costs and many more people. Neighboring town Puerto Natales was really neat and quaint.

Finally, I visited the End of the World, Argentina’s Tiere del Fuego and notably, Ushuaia, which sits on the Beagle Channel. At the Southern equivalent of Alaska’s Juneau, Ushuaia is the southern most city in the world. It’s port at this time of year features regular crises departing for the Antarctic peninsula.

Magellan Penguin

Just miles away from Cape Horn, this is a strange and mysterious part of the world. The Andes end here, literally descending into the placid Channel, crowning the body of water with snow caps. These waters are home to penguins, king crabs, seals and other unique forms of life. The weather was stunning, so we had great photos in the local National Park.

I hope you, too, get a chance to visit Argentina. I know this trip changed me, beyond giving me an opportunity to rest and reflect after the Livingston start-up and acquisition. It filled me with a desire to see even more, from completing U.S. Park visits to Yellowstone and the Grand Tetons to dreams of new trips to yes, the Himalayas and New Zealand. And yes, maybe return to Argentina for a second visit.

Popularity: 23% [?]

At World’s End (Don’t Cry for Me, Argentina)

Posted on: December 2nd, 2009 by Geoff Livingston No Comments
3210947641_3654d27ef2.jpg

I landed in Buenos Aires this morning for a four week journey (Image: Puerto Madero by Tiago Luiz “Cata”). It’s hot and humid here, roughly 80 degrees.

Like Washington, DC, Buenos Aires was designed in the spirit of Paris, and is considered the most European of South America’s capitals. A mixture of colonial, neoclassic and modern architecture, this city offer sights, food, and romance alike.

My stay in Buenos Aires will be split in two, from now until the seventh, and from the 21st until the 30th. Caitlin will be joining me for the latter stint in time for some Christmas tango and merriment! In between, I will take a two week eco-tour throughout Patagonia. This portion of the trip includes many long five to seven hour hikes.

After visiting legendary Patagonia sites El Calafate, El Chalten and Torres del Paine, the tour heads to the fishers village of Puerto Natales and then to Punta Arenas. Finally, I will visit the southern most city in the world, Ushuaia, crossing the legendary and deadly Magellan’s Strait to the Tierra del Fuego Island (Image below: Perito Moreno Glacier by lrargerich).

2402856483_9a93d23a23.jpg

Here are all the stops on the Patagonia trip:

  • El Calafate
  • El Chalten
  • Torres del Paine National Park
  • Puerto Natales
  • Punta Arenas
  • Ushuaia
  • Perito Moreno Glacier
  • Lake Argentino
  • Mount Fitz Roy
  • Mount Torre
  • Magellan’s Strait
  • Tierra del Fuego National Park (trekking & kayaking)
  • Beagle Channel Navigation

Expect some great photos in the New Year. In the interim, please have a great holiday season!

Popularity: 30% [?]

Nous Sommes en France!

Posted on: November 10th, 2009 by Geoff Livingston 1 Comment

map_of_france (Map from Lonely Planet)

Caitlin and I landed in Paris this morning. This is our third trip to France together, and one of many, many journeys for me to France since I was a two-year old boy. I cannot tell you how happy it makes me to be here in my second country. It’s been five years, far too long!

This particular trip has us taking a two-week tour of the southwestern part of the country:

Our first trip together in France was about nine months into our relationship during the summer of 2003.  We toured Paris extensively, and visited my grandmother’s chateaux in Provence (she has since relocated to Ashburn, VA, right by me).

The second trip was even more romantic. Five years ago on Labor Day weekend, I proposed to Caitlin on the French Riviera in Cannes . She knew it was coming because I was a bit of  dork about it, but the sunset made it just right. Further, she wasn’t expecting the massive bouquet of flowers awaiting her in the hotel, or the seven course candlelight meal atop the Sofitel overlooking the night time Cannes vista.  Truly magical. Caitlin carried the bouquet with her to Nice, and back to Paris. I think that was the best trip I have ever taken. 

Other great trips to France include a two week stay in Basqueland on the Atlantic Ocean in Biarritz as well as dozens of summers in Provence. I am blessed to have visited this gorgeous country so frequently.

I promise to take lots of photos!

Popularity: 35% [?]

Twitter Hiatus – Where Is @geoffliving?

Posted on: November 6th, 2009 by Geoff Livingston 13 Comments

backside As many folks know, I will be traveling quite a bit over the next two months (and also wrapping up a couple CRT/tanaka projects). Rest, reflection and preparation requires significant time for contemplation, etc. To achieve that one needs to separate from the day-to-day grind, and for me that includes Twitter (image by Jen Consalvo).

So to my Twitter friends, I am saying adieu for much of the remainder of 2009. It’s my intent to post a blog periodically, especially right before the big Copenhagen Conference and with an occasional travel update. Those posts will be sent automatically to my Twitter feed. A random picture or two may make its way out there as well.  I may even check in for a chat once in a blue moon (or I may not). But for the most part, don’t expect to see me.

It’s not goodbye, just a break.  I look forward to many new exciting conversations on Twitter in 2010.  Have a great holiday season, my friends!

Popularity: 31% [?]

Starting Anew in 2010

Posted on: October 22nd, 2009 by Geoff Livingston 38 Comments

2702270891_5a14126f79

Later today, CRT/tanaka will announce I am departing the firm to pursue a new start-up in 2010 (Image: Green Field by Chrisl_D80). The new entity will have a deep rooting in social responsibility. Since it’s not 2010 yet, it does not seem appropriate to talk about company X in depth. Rather, I’d prefer to reflect upon the merger of my prior company into CRT/tanaka, and the successes we have achieved together:

  • When we began our journey together, we wanted to become a much more social media friendly communications firm. Now in every office, teams are executing and experimenting with social media. In total, we have more than 30 employees actively engaged on the social web.
  • More telling, we’ve had some incredible social media successes (like the Air New Zealand videos) that were not headquartered in the Washington, DC Office (a.k.a. the former Livingston Communications).
  • Social media strategists exist in each of our offices now.
  • Our interactive group is in process or has already developed several new exciting types of applications.
  • The DC Office has settled into its role as the SM "swat team," serving clients with rigorous campaigns.
  • Priya Ramesh, our new head of social, quickly settled into her role, demonstrating competence not only as a lead strategist, but an effective program manager and team leader.
  • Finally, the Buzz Bin migrated to a group blog featuring voices across the company. The initial results have been strong with upticks in traffic and RSS readership.

It was time to get out of the way. In a sense, I kind of worked myself out of a job. Though the choice to start anew was not easy, it seemed like the right path. Further, my restless soul craves a new frontier. For me, social media adoption by the general marketplace (blogs, Facebook, Twitter, yay!) has become a bit of an old hat.

What’s Next?

For the rest of the year, I will wrap up current efforts. With the miracle of modern technology I can work from afar, so travel to strange and wonderful places is also on the docket. Come the middle of November, you can expect a lot less of me online, though I will still publish on the Buzz Bin every Monday.

And in the more distant future? I will be a bit of a helicopter parent, continuing to manage the Buzz Bin and authoring a post on the blog every week. My current clients and potentially future CRT/tanaka clients will still have access to me as I am going to remain on the company’s roster as a social media adviser for the foreseeable future.

As to the newco, well, we’ll talk about that in 2010. One thing you can count on, it won’t be named after me or revolve around my personal brand.

Popularity: 25% [?]

Fathers & Sons – Diamond Love

Posted on: October 20th, 2009 by Geoff Livingston 3 Comments

3677552271_2c9746e4be

One of my favorite books of all time remains Turgenev’s incredibly haunting Fathers & Sons. The book, “concerns the inevitable conflict between generations and between the values of traditionalists and intellectuals.” The crazy stories of generational conflict and care between men, unconquerable romantic love, and the constant strife between nihilism and traditional values reminds me of my 20s. My Dad and I had some tough times.  Ironically, the only thing that kept our tenuous relationship in place was a third kind of love, the love of the baseball diamond.

With the Phillies going deep into the playoffs this year, it’s been a joy talking baseball on the phone with him. A native Philadelphian, I grew up watching the Phillies of the 80s right behind first base where Pete Rose held court, in large part because my Dad always took me to the games. They won their first World Series back then, ending a 97 year franchise drubbing.

He even took me to a World Series game in 1983. It was Game 4 when the Orioles beat the Phillies Ace Richard Denny in a relatively tight game that pretty much sealed the series for Ripken and company.

Later in the 90s when I was living a questionable life, the Phillies sucked (sans the ‘93 World Series campaign). My Dad and I could barely talk, but when we did it was always awkward until the conversation turned to baseball. The words would come easier, and our admiration for the sport kept the calls coming.

As the 90s waned and I began to change, we had our amends. Watching me go through that period was tough for him. He tells me now that he couldn’t really talk to or help me, and he often didn’t want to know what I was doing…It was too painful.

But baseball was the bridge during that present, and to the future of now. Thank God, we had a common bond; one that he, too, shared with his father through his twenties in the late 60s and early 70s. My Dad was even an usher at Dodgers stadium in the 60s! I was raised on Sandy Koufax stories!

3736649006_43f668a51e

Male love — particularly the father and son relationship — is often a quiet, unspoken one. Stoic in nature, I know my pop had a hard time demonstrating love through words or hugs, yet his care for me was undying. His actions over the past 37 years have demonstrated that.

3678367308_b1d38634df Today, baseball is still a strong undercurrent in our relationship.  For his 60th birthday, my sister and I sent him to Fenway Park for his first trip to that grand daddy of a stadium. I also took him to his first game at Yankee Stadium. That’s why last year’s surprise World Series win was extra special, and if the Phillies get back to the series for a repeat attempt, I am going to try and get my Dad to one of the games. My way of saying thanks.

And for me, like the generations before me, baseball is still religion. I go to at least seven games a year, and have been to roughly 75% of the League’s stadiums (I’ll get to the parks in Boston, Dallas, Houston, Kansas City, Milwaukee, Minneapolis, Phoenix, St.Louis, and Tampa Bay before I leave this world). Here are pictures from this year’s games. Heck, even the last time I saw my Mom in Phoenix, we went to a spring training game.

It’s not just baseball for me, or for the Livingstons in general. It’s more than that, and thus, the diamond will always have a special place in my heart. Go Phillies!

Popularity: 36% [?]

Why People Believe They’re Social Media Rock Stars

Posted on: October 4th, 2009 by Geoff Livingston 7 Comments

Rock Star

Kyle Flaherty wrote an interesting, truthful and important piece last week dubbed, “You Are (Most Likely) Not a Marketing nor Social Media Rock Star.” At the same time, I felt it was important to add some perspective on why some of our louder or more respected voices drink the rock star kool-aid.

Here is an edited, hyperlinked version of my comment on Kyle’s post:

By no means do I consider myself to be rock star. And you know this, Kyle. I put my pants on, collect a paycheck, take out the garbage, and pick up dog poop every day like many Americans.

I also speak roughly once or twice a week on social media or marketing. I’m oft respected publicly as an innovator in our business. I receive lots of kumbaya laurels, and when I am out and about I have a hard time at public events going anywhere without someone stopping me. Though I wear a ring on my finger, I get blatantly hit on by beautiful women at least once a week. Why? Because people see me as a rock star, at least in this nano-bubble.

I choose to see things from your perspective. I know this is more on them than me, a sign of hero worship, and a demonstration that they really don’t know me. As Caitlin (my wife) likes to say after any of these incidents occur in front of her, “Remember honey, you’re just a dork.” And I do remember.

See, I know that I’m only as good as my last big accomplishment, my last project, or even my last blog post. I refuse to rest on my laurels, and, in the case of these accolades, I don’t take the nanofame very seriously. But, I have had moments.

If maybe, just maybe, you’re a geek who never got a lot of attention, or if you are insecure then this kool-aid can seem pretty inviting. One must ask one’s self, can we blame these “rock stars” or feel sorry for them? To believe these fans is to acknowledge one’s reality, though a fake and shallow one thrust on us for public, industry specific accomplishments. Without perspective and spiritual balance, I think it’s a very easy thing to do.

A little more color to the story post comment… The phenomena of nanofame is a by-product of people’s attachment to others, or parasocial behavior. Pam Slim wrote about this in her post last year, “How to avoid being a ‘fan boy’ or ‘fan girl when building relationships with people you admire.’”

This type of behavior will continue so long as we have people creating content or actively engaging in public. People will have to learn how to deal with it, either well or poorly. When it first happened to me, I was so perplexed by it I even did a short movie on it. Welcome to the journey.

Popularity: 51% [?]

Why I Truly Loathe Personal Branding

Posted on: July 19th, 2009 by Geoff Livingston 14 Comments

This post needed to be published on my personal blog. It’s strictly an opinion, one that involves spiritual beliefs, and has nothing to do with marketing companies.

My professional post last week on reputation vs. personal branding sparked another wave of comments and posts about personal brands. Ironically, the people that seem to care the most to write posts are personal branders. Or is this really a surprise?

I mean we are talking about people who think about themselves nonstop to the point that they manicure an online personal representation, so why should their defense of this practice be so surprising? In fact, that’s why I truly loathe personal branding: It’s so selfish in nature.

This post was triggered by a response from Scotty Hendo stating that character was the most important part of a personal brand. Boiled down: In essence, if you don’t work on character than your personal brand will be mud (read the full post to get it). I have a question for Scotty, and that is what kind of character does someone have if they are thinking about and working on their personal brand all the time?

By my very nature I am a selfish person. I am the pot calling the kettle black. In fact, much of spiritual journey in life has been about combating my own selfishness. I’d rather not rehash my past on the Internet, but for the purposes of this post, when I was a young man in my teens and much of my twenties feeling good was more important than doing the right thing. I lacked character, shirked accountability, and hurt many others; family, friends and acquaintances — all to feel good.

photo.jpg

Today, I am not the man I used to be. There was a moment of clarity, one where I literally looked in a mirror and saw a man I did not like. As a result, I worked my tail off to change.

This work continues more than a decade later. I do service work throughout the week to think of others instead of myself. I do some of this without publicly stating (or tweeting) it, and without recognition… Why? Because it is simply not about me, it’s about doing the right thing. That’s why I have such a love for nonprofits in my heart.

Beyond these acts, I spend countless hours in prayer and meditation to become a better person. These spiritual acts help get my head to a point where I can at least think about others for a while everyday, perhaps acknowledge my wrongs, make amends, and continue striving forward. I will not claim sainthood or a boy scout badge. I am a flawed man (and there are many folks who would agree with that statement), but the road I travel today can be and often is a better one.

Am I selfish and egotistic still? Yes, but I recognize it as a core defect of character. Thus, when I see personal branding — in addition to the professional dangers it offers my clients — I am repelled. Even revolted. Because it is dangerous to me. It represents a major step backwards. I’d rather walk in the opposite direction and focus on something, or someone else. Like helping a friend in need, a cause, or some other random act of kindness.

To my personal branding friends, I hope that some day you will reach a level of awareness that you can see there is more to life than image. Or follower counts, or even publishing books and selling companies. In others we find solace and greatness. Through spiritual giving, we come to find a better world.

In the interim, please forgive me, but I simply cannot accept or participate in the personal branding wave for many of the professional and personal reasons stated. May your journey be a good one.

Popularity: 51% [?]