This year’s Millennial Impact Report shows that anyone doing business in the United States needs mobile communications as part of its portfolio. Without mobile any business or nonprofit’s growth strategy is dead in the water.
An astounding 77% of millennials use a smartphone to access the Internet, says the report — well above the general adult population’s use.
This is literally any business or nonprofit’s future stakeholder, if not their current one.
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The following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today.
Last Spring those of us at Razoo began analyzing mobile web solutions. There was a big debate because traffic was in the low single digits, but partly as a result of reading Chuck Martin’s Third Screen, we decided to offer a web based mobile version of the web site and donation platform, and an iPhone app for fundraisers.
The Third Screen showed that almost every company or organization that goes mobile sees a surge in mobile traffic usually above 10%. This 10% rule was illustrated over and over again with case studies. We launched mobile at the end of 3Q, 2011, and just as the book indicated, the results have been amazing:
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New Flickr Interface image via Geeky Gadgets
Flickr will unveil its much-needed new interface today, revamping one of the oldest and still prescient social networks. This significant change comes to a network that features more than 3.5 million photos uploaded everyday, and one of the most popular APIs on the Internet. Flickr’s new interface seeks to make the network relevant to smartphone and tablet users.
As a long term power user on Flickr with more than 4000 photos and 325,000 photo views on my photo blog, I welcome this change. It’s refreshing, and makes the most powerful network for sharing videos not only stronger, but more attractive, too.
For a long time, Flickr’s primary value to me was housing images in a very accessible Creative Commons library. This allowed widespread dissemination of images in a host of online journals, blogs, and in some cases traditional media. Now Flickr could become more than that, competing with personal photo network favorite Instagram for commenting and interacting with other photographers and visually oriented minds.
Invariably, those that don’t understand the difference between a content publishing-based social network and a bookmarking-based network will compare the new Flickr to Pinterest. Ironic, as Flickr just incorporated Pinterest’s opt-out code for photographers who don’t want their original content repinned without credit or payment. In reality, Instagram and Tumblr are much closer competitors because the users are primarily content creators.
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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Marketing in the Round: Multichannel Approaches in the Post-Social Media Era
Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy
Geoff Livingston on Google+
