A photo blog post. My full SxSW set is here…
Long Lines Were Experienced Throughout the Over-Crowded SxSW
And Everyone Had Their Heads in Their Phones…
But It Was Still About the People… Points of Light Foundation’s Jessica Kirkwood at Allhat
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New Flickr Interface image via Geeky Gadgets
Flickr will unveil its much-needed new interface today, revamping one of the oldest and still prescient social networks. This significant change comes to a network that features more than 3.5 million photos uploaded everyday, and one of the most popular APIs on the Internet. Flickr’s new interface seeks to make the network relevant to smartphone and tablet users.
As a long term power user on Flickr with more than 4000 photos and 325,000 photo views on my photo blog, I welcome this change. It’s refreshing, and makes the most powerful network for sharing videos not only stronger, but more attractive, too.
For a long time, Flickr’s primary value to me was housing images in a very accessible Creative Commons library. This allowed widespread dissemination of images in a host of online journals, blogs, and in some cases traditional media. Now Flickr could become more than that, competing with personal photo network favorite Instagram for commenting and interacting with other photographers and visually oriented minds.
Invariably, those that don’t understand the difference between a content publishing-based social network and a bookmarking-based network will compare the new Flickr to Pinterest. Ironic, as Flickr just incorporated Pinterest’s opt-out code for photographers who don’t want their original content repinned without credit or payment. In reality, Instagram and Tumblr are much closer competitors because the users are primarily content creators.
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Sigh. If you are a social media pundit, you had better be posting about Pinterest these days or as Ike says, you’ll have your expert card pulled (the horror). So here it is, my inevitable Pinterest post.
What Pinterest has done right is significantly change the way we interface with social media. By making posts picture-centric, we see ideas and concepts rather than have to read about them. In a mobile, portable media world dominated by tactile input methods (touch screens), this is an undeniable future.
This movement towards visualizing information is also typified by Instagram and Tumblr. You can point to the popularity of Facebook pics, Facebook’s new timeline interface, and Twitpics as further evidence. Finally the infographic movement towards visualizing data as opposed to blogging or writing about a topic is yet another bellwether towards pics instead of words.
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Join Gini Dietrich and me for a Marketing in the Round training on integrated comm- unications strategy.
Geoff Livingston is an author and marketing strategist. His third book, Marketing in the Round will be released in May, 2012.
