Studies show that cruising is not solely the terrain of the angry. Most notably it can convey humor and allows other people to identify with each other, let their proverbial hair down.
I posted a logo contest on Facebook this past Friday for Lady Soleil. Almost half of the feedback was negative. In total, 80 plus comments were delivered, some friends just giving love, many friends criticizing the logos. Here are the critiques: Lady Soleil is a bad name Sun logos are obvious and cheesy The combinations make you look like a) a feminine hygeine company, b) a Myrtle beach (or some other beach) type of company c) a tanning salon It isn’t clear what you do At first I defended the name, as the company is named after my daughter, and it has been for the past two years. Plus the initial comments seemed like graphic designers fighting the religious war […]
In an interview with the Associated Press, Barack Obama revealedhe thinks the Redskins should rebrand. The interview came ahead of an NFL owners meeting here in Washington today. The Oneida Nation is planning a live protest to coincide with the meetings. One of the big arguments against rebranding is a belief that protestors represent a small, but vocal minority. “I don’t know whether our attachment to a particular name should override the real legitimate concerns that people have about these things,” said Barack Obama. My original post against the Redskins name created some interesting reactions, mostly from die-hard football fans against the rebrand. The argument that only a few people care about the name caused me to start a Care2 […]
A DC-area Starbucks is overloaded with furloughed feds talking smack about the shutdown. The entrances to the Mount Vernon Bike Trail near your house — maintained as part of the George Washington Parkway by the National Park Service — is barricaded. You can’t visit any national monuments on the mall. Rush hour is slackened to a reasonable slog, but unusually random traffic jams fill the day. Some of your friends and colleagues suddenly call you back, ready to talk now that they aren’t getting shipped out somewhere in the United States or beyond on this week’s government business. A friend who is a subcontractor on a larger federal deal is laid off, a casualty of the shutdown. And the online […]
Taco Bell was shellacked on social media and PR channels earlier this year when an Instagram photo appeared showing an employee licking a stack of tacos. Yet, there seems to be no brand crisis at all, rather a blip on the incredibly powerful ascent of the fast-food restaurant. According to AdAge, “Taco Bell in 2012 posted an 8% increase in U.S. same-store sales — more than twice the 3.3% gain of industry leader McDonald’s.” And there seems to be no slowdown in sales. Taco Bell has done more than just launch the uber popular Doritos taco line. They have dominated the male millennial demographic, launched a healthier Cantina line, engaged in effective marketing to the Hispanic sector. The fast food […]
It’s no secret that youth are usually the first demographic to embrace new technologies and media. Older communicators often struggle with changing tools, causing them to hire younger staff to engage with these tools. As time has progressed social and mobile media have become critical components of the modern marketing mix. In turn, Generation X and Baby Boomer marketing and PR pros have been forced to embrace new media. Learning these tools can be difficult, but co-workers — yes, the very same junior staff hired to “handle” social media — can help. Be smart about this. One primary characteristic of millennial generation is a desire to be included and treated respectfully. Young co-workers want access to executives, and choose work […]