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	<title>Geoff Livingston&#039;s Blog &#187; Reality</title>
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	<link>http://geofflivingston.com</link>
	<description>Marketing strategy, insights and analysis.</description>
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		<title>The Audaciousness of Corporate Social Media Failure</title>
		<link>http://geofflivingston.com/2012/02/07/the-audaciousness-of-corporate-social-media-failure/</link>
		<comments>http://geofflivingston.com/2012/02/07/the-audaciousness-of-corporate-social-media-failure/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:47:20 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Audacity]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[LL Bean]]></category>
		<category><![CDATA[outcomes]]></category>
		<category><![CDATA[pundit]]></category>
		<category><![CDATA[pundits]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Whole Foods]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4365</guid>
		<description><![CDATA[Image by Rick Audet It was interesting reading all of the social media criticism about Google&#8217;s privacy policy changes last week. A measured critical tone offers refreshing context to the usual outrage pundits spout when analyzing the latest corporate social media failure. These dramatic declarations of &#8220;FAIL&#8221; include the anticipated demise of the brand&#8217;s entire [...]]]></description>
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		<slash:comments>16</slash:comments>
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		<title>The Great Fracture</title>
		<link>http://geofflivingston.com/2012/01/24/the-great-fracture/</link>
		<comments>http://geofflivingston.com/2012/01/24/the-great-fracture/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:04:12 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Empire Avenue]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fatigue]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[klout]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[overload]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Posterous]]></category>
		<category><![CDATA[Quora]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4312</guid>
		<description><![CDATA[Image by NASA Every mature market experiences rising competition that carves off specialized pieces of the leaders&#8217; established footprint. It&#8217;s how Southwest, JetBlue and others brought the major traditional airlines to their knees (and bankruptcy). For social networking leaders, the great fracture is upon them. Those of us on the front line are left to [...]]]></description>
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		<slash:comments>23</slash:comments>
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		<title>CONTEST: Social Business or Social Bullshit?</title>
		<link>http://geofflivingston.com/2012/01/03/contest-social-business-or-social-bullshit/</link>
		<comments>http://geofflivingston.com/2012/01/03/contest-social-business-or-social-bullshit/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 16:07:06 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[.com]]></category>
		<category><![CDATA[2.0]]></category>
		<category><![CDATA[bullshit]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[hype]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Jason Falls]]></category>
		<category><![CDATA[No Bullshit Social Media]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[unicorn]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4238</guid>
		<description><![CDATA[Image by Emmett Tullos III The sales pitch for social business (see IBM&#8217;s definition) has spread from the technology industry to the social media echo chamber. Social media tools will bring a promised evolution of business, but how much of this buzz is bullshit? Recently, Jason Falls and I visited Dell&#8217;s social media command center. [...]]]></description>
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		<slash:comments>56</slash:comments>
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		<title>The Secret to Success: Impact and Experience</title>
		<link>http://geofflivingston.com/2011/12/11/the-secret-to-success-impact-and-experience/</link>
		<comments>http://geofflivingston.com/2011/12/11/the-secret-to-success-impact-and-experience/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 13:07:56 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Reality]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[Commencement]]></category>
		<category><![CDATA[commonwealth]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[job market]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[mass]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[VCU]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[virginia comonwealth university]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4189</guid>
		<description><![CDATA[I gave the following commencement speech yesterday in Richmond to Virginia Commonwealth University&#8217;s School of Mass Communications. The speech focuses on what makes for a successful career in communications, specifically by navigating today&#8217;s fast moving media environment. The keys to success are gaining experience and delivering impact. Thank you to Bill Farrar, Yan Jin, Jon [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>No Respect for Train Wrecks</title>
		<link>http://geofflivingston.com/2011/12/06/no-respect-for-train-wrecks/</link>
		<comments>http://geofflivingston.com/2011/12/06/no-respect-for-train-wrecks/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 19:23:20 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Reality]]></category>
		<category><![CDATA[Drama]]></category>
		<category><![CDATA[kim kardashian]]></category>
		<category><![CDATA[ozzy osbourne]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[train wreck]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4176</guid>
		<description><![CDATA[The train wreck scene in Super 8 captivates you with its sheer level of destruction, power and unbridled fear. The scene is an awesome spectacle of sheer force and damage, one that you replay a couple of times to see which parts you missed. That doesn&#8217;t mean you want to hang out by the tracks [...]]]></description>
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		<slash:comments>0</slash:comments>
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