Archive for the ‘Reality’ Category

Fear and Loathing the 2012 Social Election

Posted on: August 31st, 2012 by Geoff Livingston 20 Comments

While I appreciate great political social tactics and analysis, I can’t take the 2012 social election.

This week’s RNC already produced an amazing amount of vitriol on Facebook and Twitter. I tuned out completely during the evenings.

Next week’s DNC promises to add more.
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Using Sex to Sell Social

Posted on: August 15th, 2012 by Geoff Livingston 29 Comments

Fast Company Sexy SOcial Media Cover from September Issue

Perhaps you have seen the September issue of Fast Company.

The cover headline refers to sex and social media with Mindy Kaling’s demure yet suggestive picture. Yet Mindy’s story doesn’t focus on anything about sex.

Instead it discusses how the Office screenwriter built a substantial personal brand on Twitter, and garnered a TV sitcom. It’s even got some cool stats on TV social network sharing.

The cover baits men and women who may be interested in Kaling’s sex appeal and how social media embellishes it.
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Amending Online Wrongs Takes a Long Time

Posted on: August 10th, 2012 by Geoff Livingston 28 Comments

Ideas
Image by Blake Reed

As someone who delivered more than his fair share of snarky, forceful contrarian opinion about people and brands in online conversations, I believe this behavior harms communities.

Having alienated readers, friends and business interests alike with this behavior, I’ve made a concerted effort to change.

But people don’t forget so easily, as a couple of commenters reminded me in response to this week’s Cathryn Sloane post.

My conclusion: It takes a long time to amend “douchebaggery.”

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