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Did you know that more than two million people still access the Internet through AOL dial-up services? Or that the company grew by 6% last year to reach $2.3 billion in revenue? While AOL is oft considered dead by pundits, the company is surviving just fine as a media company with a legacy dial-up business. In August of 2012, I wrote that Facebook will decline like AOL. I think its worth revisiting given all of the hot debate over Facebook’s impending cancerous death. Before I wrote the AOL post, I originally modeled a MySpace-like death for Zucerberg and company, but that was wrong. Facebook will not die a fast death. In fact, in the past couple of years it’s become […]
Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.
Taco Bell was shellacked on social media and PR channels earlier this year when an Instagram photo appeared showing an employee licking a stack of tacos. Yet, there seems to be no brand crisis at all, rather a blip on the incredibly powerful ascent of the fast-food restaurant. According to AdAge, “Taco Bell in 2012 posted an 8% increase in U.S. same-store sales — more than twice the 3.3% gain of industry leader McDonald’s.” And there seems to be no slowdown in sales. Taco Bell has done more than just launch the uber popular Doritos taco line. They have dominated the male millennial demographic, launched a healthier Cantina line, engaged in effective marketing to the Hispanic sector. The fast food […]