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Facebook Will Not Die Easily

Did you know that more than two million people still access the Internet through AOL dial-up services? Or that the company grew by 6% last year to reach $2.3 billion in revenue? While AOL is oft considered dead by pundits, the company is surviving just fine as a media company with a legacy dial-up business. In August of 2012, I wrote that Facebook will decline like AOL. I think its worth revisiting given all of the hot debate over Facebook’s impending cancerous death. Before I wrote the AOL post, I originally modeled a MySpace-like death for Zucerberg and company, but that was wrong. Facebook will not die a fast death. In fact, in the past couple of years it’s become […]

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Still Time to Catch Up in Social

Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.

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What Taco Licking Crisis?

Taco Bell was shellacked on social media and PR channels earlier this year when an Instagram photo appeared showing an employee licking a stack of tacos. Yet, there seems to be no brand crisis at all, rather a blip on the incredibly powerful ascent of the fast-food restaurant. According to AdAge, “Taco Bell in 2012 posted an 8% increase in U.S. same-store sales — more than twice the 3.3% gain of industry leader McDonald’s.” And there seems to be no slowdown in sales. Taco Bell has done more than just launch the uber popular Doritos taco line. They have dominated the male millennial demographic, launched a healthier Cantina line, engaged in effective marketing to the Hispanic sector. The fast food […]

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LinkedIn Endorsements Don’t Get Me

I receive a lot of emails from LinkedIn about endorsements for random skills. I am not quite sure what these endorsements really mean so I decided to dig deeper. When people log in to LinkedIn, they are asked by a random algorithm to endorse people for certain skills. Mind you, these are skills that the computer program thinks folks would agree with based on whatever determinants it sources. I was bit surprised to see what I had been mass endorsed for (see the above chart). In particular, media relations and public relations struck me as odd. I haven’t identified myself publicly as a PR pro since 2009. Yet LinkedIn still thinks this is a relevant endorsement. Further, I have not […]

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A New Novel from Geoff Livingston

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Galloping to the Strike by Geoff Livingston
The Buccaneer by Geoff Livingston
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Sword and Horse: A Game of Skill by Geoff Livingston
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A Night at the Circus by Geoff Livingston