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	<title>Geoff Livingston&#039;s Blog &#187; Social Media</title>
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	<link>http://geofflivingston.com</link>
	<description>Marketing strategy, insights and analysis.</description>
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		<title>The Audaciousness of Corporate Social Media Failure</title>
		<link>http://geofflivingston.com/2012/02/07/the-audaciousness-of-corporate-social-media-failure/</link>
		<comments>http://geofflivingston.com/2012/02/07/the-audaciousness-of-corporate-social-media-failure/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:47:20 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Audacity]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[LL Bean]]></category>
		<category><![CDATA[outcomes]]></category>
		<category><![CDATA[pundit]]></category>
		<category><![CDATA[pundits]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Whole Foods]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4365</guid>
		<description><![CDATA[Image by Rick Audet It was interesting reading all of the social media criticism about Google&#8217;s privacy policy changes last week. A measured critical tone offers refreshing context to the usual outrage pundits spout when analyzing the latest corporate social media failure. These dramatic declarations of &#8220;FAIL&#8221; include the anticipated demise of the brand&#8217;s entire [...]]]></description>
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		<slash:comments>16</slash:comments>
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		<title>The Great Fracture</title>
		<link>http://geofflivingston.com/2012/01/24/the-great-fracture/</link>
		<comments>http://geofflivingston.com/2012/01/24/the-great-fracture/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:04:12 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Empire Avenue]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fatigue]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[klout]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[overload]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Posterous]]></category>
		<category><![CDATA[Quora]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4312</guid>
		<description><![CDATA[Image by NASA Every mature market experiences rising competition that carves off specialized pieces of the leaders&#8217; established footprint. It&#8217;s how Southwest, JetBlue and others brought the major traditional airlines to their knees (and bankruptcy). For social networking leaders, the great fracture is upon them. Those of us on the front line are left to [...]]]></description>
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		<slash:comments>23</slash:comments>
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		<title>Why You Should Care About Twitter vs. Google+</title>
		<link>http://geofflivingston.com/2012/01/17/why-you-should-care-about-twitter-vs-google/</link>
		<comments>http://geofflivingston.com/2012/01/17/why-you-should-care-about-twitter-vs-google/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:54:58 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Search Plus]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4276</guid>
		<description><![CDATA[Perhaps you saw the epic war of words last week between Twitter and Google. The conflict revolves around Google&#8217;s inclusion of Plus activity into its search algorithm. Called &#8220;Search Plus Your World,&#8221; this addition of the Google+ data has far ranging implications for online marketers. It dramatically increases the value of Google+ activity in comparison [...]]]></description>
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		<slash:comments>21</slash:comments>
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		<title>CONTEST: Social Business or Social Bullshit?</title>
		<link>http://geofflivingston.com/2012/01/03/contest-social-business-or-social-bullshit/</link>
		<comments>http://geofflivingston.com/2012/01/03/contest-social-business-or-social-bullshit/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 16:07:06 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[.com]]></category>
		<category><![CDATA[2.0]]></category>
		<category><![CDATA[bullshit]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[hype]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Jason Falls]]></category>
		<category><![CDATA[No Bullshit Social Media]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[unicorn]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4238</guid>
		<description><![CDATA[Image by Emmett Tullos III The sales pitch for social business (see IBM&#8217;s definition) has spread from the technology industry to the social media echo chamber. Social media tools will bring a promised evolution of business, but how much of this buzz is bullshit? Recently, Jason Falls and I visited Dell&#8217;s social media command center. [...]]]></description>
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		<slash:comments>56</slash:comments>
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		<item>
		<title>Why Marketers Should Use Native Interfaces</title>
		<link>http://geofflivingston.com/2011/12/06/why-marketers-should-use-native-interfaces/</link>
		<comments>http://geofflivingston.com/2011/12/06/why-marketers-should-use-native-interfaces/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 16:10:51 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[third party]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4142</guid>
		<description><![CDATA[Image by EdgeRankChecker.com Recently, conversations have picked up on possible third party interfaces for Google+. Marketers in particular want to schedule updates, sift through posts using simplified search, and measure click throughs. The proliferation of Tweetdeck, Hootsuite, and other third party API-based clients to update social networks within the marketing space is substantial. It&#8217;s not [...]]]></description>
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		<slash:comments>9</slash:comments>
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