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	<title>Geoff Livingston&#039;s Blog &#187; Social Media</title>
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		<title>What Comes First, Multichannel Integration or Social Business?</title>
		<link>http://geofflivingston.com/2012/04/30/what-comes-first-multichannel-integration-or-social-business/</link>
		<comments>http://geofflivingston.com/2012/04/30/what-comes-first-multichannel-integration-or-social-business/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 11:01:26 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Edelman]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Newly Wed Foods]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Red Funnel]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4666</guid>
		<description><![CDATA[Image by ephy1 Most of the online hype about organizational social media adoption revolves around the &#8220;social business&#8221; craze. In my conversations, most businesses say they&#8217;re grappling with the multichannel integration into marketing. It begs the question, &#8220;What will come first, the full integration of social media into the marketing wheelhouse or the widespread rise [...]]]></description>
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		<slash:comments>15</slash:comments>
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		<item>
		<title>The Return of the Blog Roll</title>
		<link>http://geofflivingston.com/2012/04/25/the-return-of-the-blog-roll/</link>
		<comments>http://geofflivingston.com/2012/04/25/the-return-of-the-blog-roll/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 19:06:45 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[Climate Progress]]></category>
		<category><![CDATA[Conversation Agent]]></category>
		<category><![CDATA[ConversationMarketing]]></category>
		<category><![CDATA[Copyblogger]]></category>
		<category><![CDATA[Danny Brown]]></category>
		<category><![CDATA[FrogLoop]]></category>
		<category><![CDATA[gapingvoid]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[John Haydon]]></category>
		<category><![CDATA[Katya Anderson]]></category>
		<category><![CDATA[Marketing Pilgrim]]></category>
		<category><![CDATA[MarketingProfs]]></category>
		<category><![CDATA[mitch joel]]></category>
		<category><![CDATA[NTEN]]></category>
		<category><![CDATA[Photofocus]]></category>
		<category><![CDATA[Photography blogger]]></category>
		<category><![CDATA[PostSecret]]></category>
		<category><![CDATA[Richard Becker]]></category>
		<category><![CDATA[SocialFish]]></category>
		<category><![CDATA[socialfresh]]></category>
		<category><![CDATA[Spin Sucks]]></category>
		<category><![CDATA[Thought Gadgets]]></category>
		<category><![CDATA[Triple Pundit]]></category>
		<category><![CDATA[V3]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4658</guid>
		<description><![CDATA[Image by Rod Senna Surely you have seen the many studies, articles and posts (see Gini&#8217;s take) &#8212; including a couple on this blog &#8212; over the past few months about corporate blogging&#8217;s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here. The best way [...]]]></description>
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		<slash:comments>20</slash:comments>
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		<title>Six for Six</title>
		<link>http://geofflivingston.com/2012/04/16/six-for-six/</link>
		<comments>http://geofflivingston.com/2012/04/16/six-for-six/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 23:40:36 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Fifth Estate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Me, Myself and I]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[shiny]]></category>
		<category><![CDATA[shiny object syndrome]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4613</guid>
		<description><![CDATA[Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I&#8217;m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The [...]]]></description>
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		<slash:comments>18</slash:comments>
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		<title>Blog Against the Machine</title>
		<link>http://geofflivingston.com/2012/03/27/blog-against-the-machine/</link>
		<comments>http://geofflivingston.com/2012/03/27/blog-against-the-machine/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 15:07:08 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brian]]></category>
		<category><![CDATA[Copyblogger]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Inspiring Generosity]]></category>
		<category><![CDATA[Jason Falls]]></category>
		<category><![CDATA[MarketingProfs]]></category>
		<category><![CDATA[Social Media Explorer]]></category>
		<category><![CDATA[solis]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4569</guid>
		<description><![CDATA[They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The next generation of trade media &#8212; team and professional &#8220;blogs&#8221; &#8212; have risen to the fore and [...]]]></description>
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		<slash:comments>16</slash:comments>
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		<title>Lost Your Social Edge?  Try JugnooMe</title>
		<link>http://geofflivingston.com/2012/03/20/lost-your-social-edge-try-jugnoome/</link>
		<comments>http://geofflivingston.com/2012/03/20/lost-your-social-edge-try-jugnoome/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 14:36:11 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[Danny Brown]]></category>
		<category><![CDATA[jugnoome]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4556</guid>
		<description><![CDATA[I made the above video at the suggestion of JugnooMe Normally I am skeptical of web-based solutions like Klout and PostRank that claim to make better social media voices. When my friend and colleague Danny Brown announced JugnooMe, a web based solution that &#8220;levels the playing field for the benefit of all,&#8221; I opened my [...]]]></description>
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		<slash:comments>6</slash:comments>
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