Archive for the ‘Social Media’ Category

Vanessa Fox Discusses Search, Siri and Social

Posted on: September 17th, 2012 by Geoff Livingston 16 Comments

IMG 5553 1

Meet Vanessa Fox, one of the most brilliant minds in the interactive marketing space. I was first introduced to her at an event a couple of years ago here in DC.

In addition to running her own interactive agency Nine By Blue, Vanessa literally created Google’s portal for site owners, Webmaster Central. She just released the second edition of her book, Marketing in the Age of Google, one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing.

Rather than wax poetic about Vanessa’s strengths, I asked her some questions about voice search, semantic data, social networking and more. Her answers are just amazing. And with that, here we go…

Will Voice Search Change Everything?

Geoff: How big of a disruptor does voice based search represent?

Vanessa: For the near term, voice search will likely not be all that disruptive but we’re in early days. The biggest initial change will likely be for searchers.
(more…)

Improve the NFL Experience with Social

Posted on: September 14th, 2012 by Geoff Livingston 8 Comments

NFL

It’s Friday. Let’s have some fun and talk football!

While not my favorite, the NFL reigns as America’s most popular sports league.

Yet, social media has yet to become widely embraced by the league and its teams outside of broadcast-like promotion. For example, the NFL does not offer access to commonly accepted social networks on its front page.
(more…)

How David Blogger Can Beat Goliath with Triberr

Posted on: September 12th, 2012 by Geoff Livingston 26 Comments

Hannover Bridge / Aquarius J

Join me on September 22 in New York City for the Triberr Takeover conference.

Today, media companies dominate the blogosphere. How can a small independent Davina or David blogger compete with Goliath brands like AOL, Gawker and Mashable?

In a recent call about a World Hunger Day campaign I’m engaged with on behalf of Yum! Brands and Razoo, I compared my blogger list with PR firm’s list of preferred social channels. None of the names conflicted, as the PR firm was focused on media company driven blogs.

This picture of which blogs mattered to each party — independent groundswell versus big media — typifies the picture of which type of masthead really gets the majority of attention online.

The task of becoming read has gotten harder with the rise of social network sharing and semantic search. Voices who used to be authoritative receded. While there are still strong independent blogs out there, many have faded into diminished status or have simply stopped publishing.
(more…)