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Protect the Social Shield

The social media reality for pro athletes is not a comfortable one. Young men suddenly empowered with incredible amounts of money and attention is a recipe for uncomfortable situations and overdeveloped senses of entitlement. Add in “friends” who are quick to gain a little notoriety by being the one to post a photo or a tweet about a less than pleasing situation, and you have utter chaos. You need go no further than last month’s Riley Cooper scandal. The Philadelphia Eagle was drunk at a Kenny Chesney concert, and yelled a racial slur at a security guard. Someone caught the incident on their mobile phone and posted it to YouTube. And so ensues a national media story that involves the […]

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Pop Created the Twitter Link Farm

Many people complain about Twitter becoming a stream of links. Now a research report supports their claims, but the surprising reason for the shift is an increase in popularity some users receive, as noted by larger follower counts. Two professors studied 2500 people on Twitter, and then artificially inflated some of the subject group’s Twitter accounts with new followers. The surprise result? The newly popular Twitterati found that they couldn’t keep growing their accounts by just sounding off or offering day in the life content. To keep the momentum going they increased frequency posting links and updates, and found that stopped impacting their growth, too. When that failed, the average follower stopped communicating. They just stopped. Instead, they started viewing […]

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Instagram Video Highlights YouTube Weaknesses

YouTube may have the most to lose from Facebook’s response to Vine, 15 second format videos on Instagram. Normally, I don’t blog about the day-to-day battle between socnets. The evolution is tiresome, and is best covered by trade pubs/blogs with reporter teams. However, in this case there are several macro trends in play that have not been well discussed. The following issues spell trouble for YouTube (and Google as a whole):

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Social Results Will Stay Small

Chart Source: CMO Survey If you think small, you stay small. That’s why companies and brands that treat social like a unique practice — a box within the larger whole — will struggle to achieve results and intangible outcomes. Building seemless customer experiences should take the fore in all strategies. Yet according to the CMO Survey, the integration gap in companies is not closing, in spite of years of research showing that cross-tactic coordination produces more sales. The struggle to achieve ROI and real business impact with new media strategies is a direct result of focusing on individual tactics. Rather than simply discuss integration, an easier approach may be to consider building from the customer’s viewpoint. Customers don’t care about […]

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The Devolving Civility Situation

This post was almost titled “Eating Kawasaki,” but the issue extends beyond Twitter behavior and influencers. The general state of online conversation continues to devolve into a snarky, nasty tar pit, in turn impacting the outside world by destroying real relationships. That should not be a surprise, people who exist online interact in real life. As bad manners become the norm online, they inevitably affect their real life relationships. A recent study reported by Reuters and Marketing Pilgrim, showed that “78 percent of 2,698 people reporting an increase in rudeness online with people having no qualms about being less polite virtually than in person.” The above infographic shows more factoids from the study.

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Experiencing Electronic #Natitude

Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” That’s how my 2013 season began with the Nationals on opening day, a brilliant integrated in-park/online/broadcast experience. Encouraging fans to use the # slogan is brilliant, spanning Twitter, Google+ and Instagram, and perhaps soon Facebook. […]

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A New Novel from Geoff Livingston

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Blue Hour at the Railyard by Geoff Livingston
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Marasi Primary School Students (Kenya) by Geoff Livingston
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