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Redskins Need to Rebrand

The Washington Redskins need to rebrand. The mounting pressure makes it clear, from mainstream media to federal lawsuit, people want Dan Snyder to change the name of his team, often viewed as a racial slur against Native Americans. To me, the issue has come to a fore. I can not buy any gear, purchase any tickets, or support this team so long as it insists on calling itself a racist name. I will not spend one dollar on Danny Snyder’s football club so long as they are called the Redskins. This is not an issue of liberal protest. I am a Washingtonian of 20+ years, a Nationals partial season ticket holder, and a regular at many local sporting events. Even […]

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Protect the Social Shield

The social media reality for pro athletes is not a comfortable one. Young men suddenly empowered with incredible amounts of money and attention is a recipe for uncomfortable situations and overdeveloped senses of entitlement. Add in “friends” who are quick to gain a little notoriety by being the one to post a photo or a tweet about a less than pleasing situation, and you have utter chaos. You need go no further than last month’s Riley Cooper scandal. The Philadelphia Eagle was drunk at a Kenny Chesney concert, and yelled a racial slur at a security guard. Someone caught the incident on their mobile phone and posted it to YouTube. And so ensues a national media story that involves the […]

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Sharing and Collaboration

Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands¬†is a stark change. This collaborative shift is caused by technology in the form of social and ¬†mobile, and a new “we” ethos brought on by millennials. Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. Brands continue evolving from something discussed to collaborative distribution channels built on the premise of sharing products and services. In many ways, collaboration provides an opportunity for businesses to create a new sales channel, something I […]

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Experiencing Electronic #Natitude

Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” That’s how my 2013 season began with the Nationals on opening day, a brilliant integrated in-park/online/broadcast experience. Encouraging fans to use the # slogan is brilliant, spanning Twitter, Google+ and Instagram, and perhaps soon Facebook. […]

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A New Novel from Geoff Livingston

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Dusk on the Potomac by Geoff Livingston
American Fox Hound in the Woods by Geoff Livingston
Early Morning in the Wetlands by Geoff Livingston
Columns and Clouds by Geoff Livingston
Washington Aqueduct at Great Falls by Geoff Livingston
Twilight on National Harbor by Geoff Livingston
End of Day Washington, DC by Geoff Livingston
Potomac River Sunset in Alexandria HDR by Geoff Livingston
Soleil Rock Star by Geoff Livingston
Great Falls, a Wide Angle Perspective by Geoff Livingston
The Great Falls of the Potomac River by Geoff Livingston