The Pervasive Internet Changes Everything

Image by Liam Liberty The Internet is everywhere. You know I’m a big proponent of integrated marketing, but the very nature of the pervasive Internet will force marketers to integrate experiences or suffer dwindling results. Cheap mobile broadband makes this possible. Where ever a customer is, they can find out more information and make purchases on demand. We cannot escape the fact that marketing has to take into account the very real relevancy of now. All marketing information is in play, including articles about your product, web site, inventories, store locations, and customer reviews on demand. If your company’s communications are siloed, and customers get different stories from a) your communications channels, b) what’s being said about you by media […]

Read more
Linkedin Google+ Facebook Twitter

Why Klout and Kred Fail

Image by Continuum Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world (you can read my speech here). The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise. Attention — and more specifically public recognition of influence — almost always occurs after the fact. Someone who achieves a high Klout score for something notable already created that act. That does not mean they will repeat their successes and inspire widespread action over and over again. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

The Fountains of Dusk by Geoff Livingston
Dusk in the City Garden by Geoff Livingston
Sculling on the Potomac by Geoff Livingston
Yellow and Close by Geoff Livingston
Office Life by Geoff Livingston
More Cowbell!!! by Geoff Livingston
Four Stops Sun Trail by Geoff Livingston
Sun Trail Over the Potomac River by Geoff Livingston
The Steamboat Cherry Blossom by Geoff Livingston
Potomac Marina Sunrise in Red and Purple by Geoff Livingston
Morning on the Marsh by Geoff Livingston