The Internet is everywhere. You know I’m a big proponent of integrated marketing, but the very nature of the pervasive Internet will force marketers to integrate experiences or suffer dwindling results.
Cheap mobile broadband makes this possible. Where ever a customer is, they can find out more information and make purchases on demand.
We cannot escape the fact that marketing has to take into account the very real relevancy of now. All marketing information is in play, including articles about your product, web site, inventories, store locations, and customer reviews on demand.
If your company’s communications are siloed, and customers get different stories from a) your communications channels, b) what’s being said about you by media and influencers, and c) customers also have a different story, then you’ll lose opportunities.