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	<title>Geoff Livingston&#039;s Blog &#187; Zoetica</title>
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	<description>Marketing strategy, insights and analysis.</description>
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		<title>PayPal Research Shows Strength of Community Trumps Popularity</title>
		<link>http://geofflivingston.com/2011/11/03/paypal-research-shows-strength-of-community-trumps-popularity/</link>
		<comments>http://geofflivingston.com/2011/11/03/paypal-research-shows-strength-of-community-trumps-popularity/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 04:00:45 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Zoetica]]></category>
		<category><![CDATA[anna doherty]]></category>
		<category><![CDATA[Ashley Judge]]></category>
		<category><![CDATA[Ashton Kutcher]]></category>
		<category><![CDATA[causes]]></category>
		<category><![CDATA[Charice]]></category>
		<category><![CDATA[DonorsChoose.org]]></category>
		<category><![CDATA[Jeremy Cowart]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Katya Andresen]]></category>
		<category><![CDATA[kristi kastrounis]]></category>
		<category><![CDATA[LeAnn Rimes]]></category>
		<category><![CDATA[michael arrington]]></category>
		<category><![CDATA[Network for Good]]></category>
		<category><![CDATA[Nicole Kidman]]></category>
		<category><![CDATA[Operation Smile]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[popularity]]></category>
		<category><![CDATA[shaun king]]></category>
		<category><![CDATA[strength of community]]></category>
		<category><![CDATA[Twitchange]]></category>
		<category><![CDATA[weblebrity]]></category>
		<category><![CDATA[Zachary Levi]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4045</guid>
		<description><![CDATA[We live in strange times in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. Yet, as we dig deeper we see that real influence online does not necessarily tether itself to the most well [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Fare Well, Zoeticans</title>
		<link>http://geofflivingston.com/2011/10/20/fare-well-zoeticans/</link>
		<comments>http://geofflivingston.com/2011/10/20/fare-well-zoeticans/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 14:54:34 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Me, Myself and I]]></category>
		<category><![CDATA[Zoetica]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4010</guid>
		<description><![CDATA[Floods are incredible things. They do more than just financially damage your house, they can change your life course. And so it was with me and Zoetica. A plan to become an autonomous consultant under the Zoetica brand turned into a hasty departure in late September. The company was migrating into autonomous consultancies after an [...]]]></description>
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		<slash:comments>35</slash:comments>
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		<title>Contest: Does Social Strategy Need Content?</title>
		<link>http://geofflivingston.com/2011/07/14/contest-does-social-strategy-need-content/</link>
		<comments>http://geofflivingston.com/2011/07/14/contest-does-social-strategy-need-content/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 15:30:16 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Zoetica]]></category>
		<category><![CDATA[Anne Handley]]></category>
		<category><![CDATA[C.C. Chapman]]></category>
		<category><![CDATA[Content Rules]]></category>
		<category><![CDATA[Fifth Estate]]></category>
		<category><![CDATA[four types]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[strategies]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=3648</guid>
		<description><![CDATA[C.C. and Ann, image by John Wall It&#8217;s time for another Zoetica book contest! This time we are giving away five copies of Ann Handley and C.C. Chapman&#8216;s Content Rules to the person who best answers a question posed by Ann, &#8220;Can you have a social media strategy without a content strategy?&#8221; To answer and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Celebrating 5 Years of Blogging with NextGen Tech Women</title>
		<link>http://geofflivingston.com/2011/04/19/celebrating-five-years-of-blogging-with-nextgen-tech-women/</link>
		<comments>http://geofflivingston.com/2011/04/19/celebrating-five-years-of-blogging-with-nextgen-tech-women/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 20:00:24 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Zoetica]]></category>
		<category><![CDATA[Allyson Kapin]]></category>
		<category><![CDATA[Award for Aspirations in Computing]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[Danny Brown]]></category>
		<category><![CDATA[Julie Pippert]]></category>
		<category><![CDATA[Kami Huyse]]></category>
		<category><![CDATA[NCWIT]]></category>
		<category><![CDATA[Robert Scoble]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=3286</guid>
		<description><![CDATA[This coming Saturday will mark my five year &#8220;blogoversary&#8221;. A laborious blog post lavishing personal reflections doesn&#8217;t feel right. As more time passes, such inward focused accolades tend to make me uncomfortable. Writers write, that&#8217;s what we do, and for me blogging is writing, an activity I will likely partake in the rest of my [...]]]></description>
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		<slash:comments>15</slash:comments>
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		<title>Is Amateur Hour Over?</title>
		<link>http://geofflivingston.com/2011/04/13/is-amateur-hour-over/</link>
		<comments>http://geofflivingston.com/2011/04/13/is-amateur-hour-over/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 13:35:03 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Fifth Estate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Zoetica]]></category>
		<category><![CDATA[Amateur]]></category>
		<category><![CDATA[Cluetrain Manifesto]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Doc Searls]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[professional]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=3270</guid>
		<description><![CDATA[Image by Graymalkn Cluetrain Manifesto Co-Author Doc Searls recently observed that the Web has moved from personalized postings and unique micro-publications to an over-commercialized web. Perhaps Searls point is indicative of a larger trend of amateurs losing power online. In the professional Internet communications market, we see a similar movement away from amateurs, too. As [...]]]></description>
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		<slash:comments>26</slash:comments>
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