<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Geoff Livingston&#039;s Blog</title>
	<atom:link href="http://geofflivingston.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://geofflivingston.com</link>
	<description>Marketing strategy, insights and analysis.</description>
	<lastBuildDate>Tue, 22 May 2012 11:31:19 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Rethinking Strategy through Storyboards and Cognitive Maps</title>
		<link>http://geofflivingston.com/2012/05/22/rethinking-strategy-through-story-boards-and-cognitive-maps/</link>
		<comments>http://geofflivingston.com/2012/05/22/rethinking-strategy-through-story-boards-and-cognitive-maps/#comments</comments>
		<pubDate>Tue, 22 May 2012 11:04:18 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[story board]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4855</guid>
		<description><![CDATA[Image by Wild Olive In today&#8217;s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Break that strategy planning process by integrating best practices from web site user experience (UX) design with storyboards and cognitive maps. Today, most marketers end strategies with media choices and tactics (and hopefully associated measurement [...]]]></description>
		<wfw:commentRss>http://geofflivingston.com/2012/05/22/rethinking-strategy-through-story-boards-and-cognitive-maps/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The 4 Challenges of Cause Marketing</title>
		<link>http://geofflivingston.com/2012/05/21/the-4-challenges-of-cause-marketing/</link>
		<comments>http://geofflivingston.com/2012/05/21/the-4-challenges-of-cause-marketing/#comments</comments>
		<pubDate>Mon, 21 May 2012 11:34:15 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Cause]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[Cause Marketing Forum]]></category>
		<category><![CDATA[Danny Brown]]></category>
		<category><![CDATA[Inspiring Generosity]]></category>
		<category><![CDATA[slacktivism]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4838</guid>
		<description><![CDATA[Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want [...]]]></description>
		<wfw:commentRss>http://geofflivingston.com/2012/05/21/the-4-challenges-of-cause-marketing/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Death by Silo</title>
		<link>http://geofflivingston.com/2012/05/16/death-by-silo/</link>
		<comments>http://geofflivingston.com/2012/05/16/death-by-silo/#comments</comments>
		<pubDate>Wed, 16 May 2012 11:15:56 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Gaping Void]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Hugh Mcleod]]></category>
		<category><![CDATA[marketing in the round]]></category>
		<category><![CDATA[Simple]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4835</guid>
		<description><![CDATA[Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply [...]]]></description>
		<wfw:commentRss>http://geofflivingston.com/2012/05/16/death-by-silo/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The Abominable Influencer</title>
		<link>http://geofflivingston.com/2012/05/15/the-abominable-influencer/</link>
		<comments>http://geofflivingston.com/2012/05/15/the-abominable-influencer/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:57:58 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Influence]]></category>
		<category><![CDATA[abominable snowman]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[klout]]></category>
		<category><![CDATA[mac lethal]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[paddy o'brien]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Wael Ghonim]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4798</guid>
		<description><![CDATA[Image by codecarnage You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, northern cultures dream of this elusive and powerful icon of the unexplored wilderness. Similarly, PR and [...]]]></description>
		<wfw:commentRss>http://geofflivingston.com/2012/05/15/the-abominable-influencer/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Marketing in the Round Infographic: The Tip of the Iceberg</title>
		<link>http://geofflivingston.com/2012/05/14/marketing-in-the-round-infographic/</link>
		<comments>http://geofflivingston.com/2012/05/14/marketing-in-the-round-infographic/#comments</comments>
		<pubDate>Mon, 14 May 2012 11:19:43 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CMOs]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[geoff livingston]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing in the round]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4774</guid>
		<description><![CDATA[Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini&#8217;s post here about how the book happened. Immersed in the era of visual media, what better way to start the day [...]]]></description>
		<wfw:commentRss>http://geofflivingston.com/2012/05/14/marketing-in-the-round-infographic/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>

