This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.
Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.
When November began, I stated my intent to use the #NaNoWriMo writeathon as A method to start writing my next novel, The War to Persevere: Book 2 of the Fundamentalists. One month later I have written 15,000 words or just under a third of what qualifies as a novel. Generally, I met my goal for #NanoWriMo,, and wrote most days, 21 out of the 28 days, and 13 of the last 14. Six of those missed days were in the first half of the month, so I picked up momentum as time progressed. At the same time, I got lapped by many, many writers who delivered full novels this month. It was amazing to watch these tenacious writers complete their […]