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Jodi Gersh on Social Media-Driven Journalism

Jodi Gersh has helped guide the USA Today and Gannett’s other media properties from ground zero to today’s social savvy media house. See what she has to say about social media and journalism.

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How Does One Evolve Successfully?

Understanding what is coming next and how to evolve a skillset to meet change are critical challenges for today’s worker. But successful evolution begins with an attitudinal shift.

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Mark-Schaefer

Mark Schaefer Breaks Down the Content Code

With a glut of too much content, attention deficit disorder, and murky evolving SEO rules, communicators find their articles, presentations and other information lying fallow. xPotomac Keynote Mark Schaefer sheds light on what it takes to resolve these challenges.

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