Pigeon Point Lighthouse is 20 miles south of Half Moon Bay on PCH 1.
The following is a guest post by Erica Mills. She created a low cost tool called the Marketing Tree that forces you through a strategy process. I thought it was pretty cool, and asked her to blog about it.
Please welcome her. Bonus miles, the three best comments will get a Marketing Tree process mailed to them.
Since we don’t really know each other, it’s probably rude of me to say that your marketing stinks. Fair enough.
The thing is, I’ve taught thousands of organizations and businesses how to do effective marketing and here’s what I can say: your marketing might not stink, but you’ve probably got some Extreme Marketing Mayhem going on.
Why the mayhem? Because if you’re like most people, you head straight for the latest, greatest shiny objects and skip over all that boring planning and strategy stuff.
Retweets, Likes, +1s, +Ks, repins, and now LinkedIn Endorsements. Which one is cheapest?
At first given LinkedIn’s credibility as a professional social network, one would think Likes, +Ks and retweets (see my TweetEsteem issues) would be lesser forms of social currency.
But as you dive deeper into LinkedIn Endorsements you see how easily they can be given without thought or consideration.