CONTEST: Social Business or Social Bullshit?

Image by Emmett Tullos III The sales pitch for social business (see IBM’s definition) has spread from the technology industry to the social media echo chamber. Social media tools will bring a promised evolution of business, but how much of this buzz is bullshit? Recently, Jason Falls and I visited Dell’s social media command center. We were both impressed with the company’s deepening commitment towards social as a means to facilitate better relationships across the enterprise. Clearly social-media empowered business can become a reality. At the same time when you start seeing social media experts across the blogosphere setting up social business shingles, you have to wonder. Am I being sold the real deal or just another dose of unicorn […]

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Coalition Marketing for the Common Good

Image by jdhilger Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple. It’s easy as setting up a web site and providing the common offering or cobranding. Coalitions take several forms. Often joint marketing initiatives are fielded where both or a group of brands are co-promoted (almost like a large summer music festival with multiple headliners). For example, consider how your grocery store may be affiliating with a gas company to provide loyalty programs. Also consider how Zoetica and RAD Campaign co-market the Nonprofit 2.0 Conference. Another form is traditional channel sales, […]

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Civility, Tonality and Manners

Image by Friar’s Balsam Civility: 1. Formal politeness and courtesy in behavior or speech. 2. Polite remarks used in formal conversation. Society needs the civility movement online. Recent use of phrases like “blood libel” in speeches or outright threats to someone’s physical well being show that line after line is being crossed. Yet on the other side of the civility argument is a demand for contrarian voices to watch their “tone,” to ratchet back criticism. At their heart these cries may find their basis in a need for better manners online, or simply a desire to silence opposing views. In that sense, cries for civility represent a real danger towards freedom of speech online, a critical element of 21st century […]

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