Strategy Lessons: The Fire Book

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks at each of the Five Rings (chapters), and discusses how some of the phrases apply to the modern communications market. The Fire Book is the third primary chapter of the Five Rings, following the Ground Book and the Water Book. This book is probably the most exciting of the five books from a strategic positioning standpoint as it delves into […]

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Join 350′s Global Work Party on 10/10/10

On October 10, 350 will replicate its incredible 2009 day of action for the environment with a global work party. At the time of writing this article, more than 5626 events had been created in 183 countries with nine days to go. The purpose is clear: “On 10/10/10, we will celebrate climate solutions and send our politicians a clear message: ‘We’re getting to work—what about you?’” Everywhere people will take small actions to help the environment in their community. Personally, I intend to go the DC event on the National Mall and possibly more, and do some citizen journalism. I hope you’ll join me next Sunday, and find an event near you. Participate, this is an opportunity to be part […]

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The Four Primary Types of Social Media Strategy

Image: Water chess board by cozmicberliner The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone, which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. If strategy can be defined as the terms and conditions of how to engage with the Fifth Estate (or whether to engage at all) then there are many different and unique ways to do just that. Individual voices, teams, mainstream social networks, applications, pages, groups, documents, wikis, your blog, their blogs, the list goes on on ad infinitum. Choosing […]

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Introducing the Greenversation iPhone App

As part of my participation in the AppMakr launch, I was given the opportunity to create my own iPhone application! The resulting application is the Greenversation app, which gathers the latest posts from my favorite environmental information resources. You can download the Greenversation app from the iTunes store now. I originally compiled the list for a Live Earth/Blog Action day post last fall. The ten resources listed in the post are: 1) My primary volunteer organization, Live Earth‘s site. 2) EcoFriend, a very cool green tech blog. 3)350, bringing awareness to the #350, which represents the number of parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere. 4) Joe Romm’s Climate […]

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Hopenhagen Tries to Seal the Deal

Cross-published on the Live Earth blog. More than 190 countries will gather at the UN Climate Change Conference this December 7-18 in Copenhagen to determine the environmental fate of our planet (see the Guardian’s ongoing coverage for baseline facts). With less than 40 days remaining before the Copenhagen conference, a new effort –Hopenhagen — seeks to unite citizens across the world in political action. The Hopenhagen site features a petition, which will be delivered to the conference. The goal: Get participating countries to seal the deal and sign an effective climate pact. More than 340,000 people have already signed the petition. There is a mandatory Hopenhagen Facebook fan page. In one of the more interesting Facebook applications I have seen […]

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350 – Combatting the Climate Change Crisis

350, the number of parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere. It’s also the name of an open-sourced campaign to create an international day of climate action on October 24. The goals are simple: Lifting public awareness on the need for an international climate treaty to reach 350 Assembling a coalition of hundreds of organizations committed to this vision of a more sustainable world Connecting people within their local community and across the planet who are building this movement Providing on-line resources and tools that make pulling together an event easy Linking hundreds of actions at iconic places around the world Leveraging the day of action for meaningful political […]

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