Is Big Data a Good Thing?

Image via Big Data is a crazy reality that we have created with society’s many digital input devices, from street cameras to the common smartphone (sorry, Trekkies). There is so much data available that computing algorithms are needed to extrapolate and contextualize the information. Companies are actively looking at ways to mine and extrapolate Big Data for analytics and market use. McKinsey & Company’s Business Technology Office says Big Data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus. The report goes on to list five ways Big Data can be used by companies and nonprofits: 1) Big Data can unlock significant value by making information transparent and usable at much […]

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