Rethinking Strategy through Storyboards and Cognitive Maps

Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Break that strategy planning process by integrating best practices from web site user experience (UX) design with storyboards and cognitive maps. Today, most marketers end strategies with media choices and tactics (and hopefully associated measurement choices). This linear process represents a common inside-out perspective, and fails to embrace the customer/stakeholder experience. UX design seeks to keep people engaged in a great online experience. Similarly, instead of treating customers and stakeholders like cattle, we should build marketing campaigns that inform and entertain in a comprehensive experience.

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

When Day Fades to Night by Geoff Livingston
Pigeon Point Lighthouse by Geoff Livingston
Pacific Spring Sunset by Geoff Livingston
The Heart of Old Town by Geoff Livingston
The Photographic Adventure Kit by Geoff Livingston
Cherry Blossom Cupcake Dreams by Geoff Livingston
Purple Beauty by Geoff Livingston
Go West, young man. by Geoff Livingston
150 Years Later the Legacy Remains by Geoff Livingston
Memorial Bridge B&W by Geoff Livingston
Night Over Rosslyn by Geoff Livingston